Wang Zhentao: The Responsibility Is To Let The EU Respect China.

In a marketing campaign of AOKANG, the reporter greeted Wang Zhentao hastily.

At this time, Wang Zhentao's face was red and he thought it was a large number of people in the hall, plus the reason why he was wearing a Chinese tunic suit. There was another reason for it.

Wang Zhentao, who drank wine, was more forthright.

When it comes to the fact that he has not updated his blog for a long time, the reporter jokes, "is your marketing strategy changed?"

He laughed heartily and undisguised, saying, "things on the blog are all being taken care of by them."

And refers to the assistant around him.

AOKANG's "wolf sex" culture, "China Times": we understand that you are very focused on AOKANG spirit and AOKANG culture. What are the specific aspects of these spirits and culture?

Wang Zhentao: AOKANG's spirit and culture are first and foremost integrity, followed by an atmosphere of learning and learning everywhere.

We have an enterprise within the University -- AOKANG University.

In addition, we also have a way of SMS Management to pass on our AOKANG culture.

Because of the frequent outgoing time and frequent "flying around", SMS has become a very effective way for me to communicate with enterprise cadres.

On the plane, I wrote short messages to send back.

People feel different from air on the ground and feel different in thinking.

And then: dear comrade in arms...

By texting, no matter you are not in the company, employees can feel your presence, you can grasp the general direction of enterprise development.

My messages are mainly encouraged, and sometimes I also talk about problems.

Another important point is innovation.

We have always said that there are always more ways, there are always better ways and there is always the best way.

In the field of brand management, enterprise management and R & D, we have continuous innovations. In September this year, we worked with the international consulting company, Kearney, for the development of enterprises with the help of the external brain. After a year, the foot shape measuring instrument developed by Zhejiang University and we are now in use, and will open an era of "no shoes store".

All of these will accelerate the development of our enterprises.

China Times: you mentioned your love for wolves in the blog and explained the wolf culture. How did this culture integrate with AOKANG's spirit and culture?

Wang Zhentao: I remember it was the recording of the ten best employers in 2007. The host asked me what kind of animal I like best. At that time, I answered that I liked wolf best.

In my impression, the biggest characteristic of the wolf is to move forward and retreat together. Although it is usually a solitary activity, the wolf is the most united animal. You will not find a wolf running away alone when his companion is injured.

And what AOKANG pays attention to is teamwork. As I said above, we should have the idea of surviving with our partners and work together to achieve common goals.

I have always referred to my employees as "comrades in arms", like "dear comrades in arms" written in my daily messages.

In my eyes, employees should be those who share the joys and sorrows.

We have an enterprise university, namely AOKANG University, which opens regularly every month, so that employees can have special time to learn and communicate.

Communication can not only absorb all kinds of knowledge and ideas, but also cultivate people's mindset.

A good attitude is more important than anything.

Therefore, in our company, employees are not only getting a salary, but their employees have developed a good mentality and ability for lifelong employment here.

How do you build this team?

How does the team work and how to ensure that your instructions can arrive accurately?

Wang Zhentao: at a recent cadre work conference, I took a vase as a prop, telling the philosophy of life. Human behavior is like a flower vase. Although the essence is soil, if we keep it intact and remain clean, it will become valuable antiques in a few years.

If a person behaved misbehaved, he would destroy his own future, and his life might be just a pile of broken tiles.

At that time, looking at the porcelain tiles everywhere, more than 300 managers were amazed.

I think if I tell my employees directly about their professional ethics and say that they are against commercial bribery, they will not remember a slogan for two hours.

And if they drop a bottle, they may remember their whole life.

This way of telling stories is especially effective, and they are more willing to accept it.

Just like I tell stories, I always leave a gap for management cadres when they assign tasks.

In this gap, they can give full play to their strengths and strengths, fully display their intelligence, and constantly exercise and grow in their work.

I think a good team should be complementary.

To find the most advantageous "complementarity", we have a special rotation system. Each person can not exceed 4 years in the same management position.

Dynamic, can bring infinite vitality, and from the inside to cultivate outstanding management talents, the cost is relatively small.

In short, there is no inappropriate person, only an inappropriate position.

"China Times": the external evaluation of you is smart and close to the people, forthright and honest, is this one of your management methods?

Are there any special incentives or incentives specifically for middle level employees?

Wang Zhentao: our motivation for employees is varied.

We have built three star residential quarters for our employees, set up a love fund for the poor families, and invested 500 thousand charter flights for the new year for free.

In February 7, 2007, we also joined CCTV to build the first spring festival gala for migrant workers, so that AOKANG employees enjoyed an unprecedented spiritual feast.

At the beginning of this year, we bought 30 BMW cars with consecutive numbers to award outstanding top management cadres. The annual "thinking week", last year, more than 200 core cadres gathered in Jiuzhaigou to study in peace and quiet. This year, our AOKANG Group executives brought about 300 family members. From Shanghai, we went to Italy's "Costa", Jeju Island, Nagasaki, Kagoshima and other places to broaden our horizons and discuss the development strategy.

Because AOKANG's achievements today are also inseparable from the support of every employee's family members. We hope to bring happiness to every family.

In addition to this, we also set up our business universities to enable employees and enterprises to grow together.

Anti dumping: both creativity and responsibility, "China Times": "Wang Zhentao is not only a manager, but also a marketing master."

How did you view this evaluation?

Wang Zhentao: I often say to my employees, "a good idea is better than a factory."

The development of a good idea will far outweigh the benefits of improving efficiency.

Three, the fire has allowed our enterprises to grow up from many enterprises. Now the Olympic dream of public welfare, which is now in order, goes to antidumping. Besides creativity, there is a more important point. It is courage and a sense of responsibility.

We believe that consumers will have a deeper understanding of AOKANG from this angle, and trust and respect our AOKANG brand.

In 1999, counterfeit Wenzhou shoes, let the whole nation know the brand of AOKANG; in 2006, as the representative of shoe enterprises, our first anti-dumping protest, and this year's 2008 Olympic Games leather goods supplier, will let the world know AOKANG.

Among them, we have bold ideas, and we as a shoemaking enterprise, as a Chinese shoe making enterprise a sense of responsibility.

Now, anti-dumping has entered the second round of defense procedures, and the time will last for one year.

Some people say that the lawsuit is not worth it, and it will last longer. It is estimated that the final decision of the European Union Court will wait until the end of 2008, and the EU's anti-dumping duties on Chinese shoes will expire next October.

I think we are expected to win the lawsuit.

It is possible for the European Commission to extend the tax time for 5 years after the expiration of the two-year tax, and the Chinese shoe companies will take the European Commission to court. This will be a pressure for the European Commission.

Moreover, we have recently received information from a cooperative Italy shoe manufacturer that the EU may no longer impose anti-dumping duties on Chinese leather shoes next year.

In addition, after the lawsuit, it is more conducive to the EU shoe industry to increase awareness of Chinese shoes. AOKANG has clearly felt that the popularity of the EU has increased. It is still worth while to spend about 2000000 yuan to fight the lawsuit.

Wang Zhentao, born in 1965, is currently chairman and President of AOKANG group.

In 1988, he started with 30 thousand yuan, and developed a family workshop to become the largest private shoe making enterprise in China. The leading brand "AOKANG leather shoes" has become the only trademark brand of China's leather shoes industry.

Wang Zhentao has successively won many distinguished honors such as "China's top ten outstanding young people", "National Labor Medal of May 1", "China's private industrial enterprise leaders", "ten big figures of China's private economy", "China's charitable special contribution award" and "2006 Social Responsibility Award".

Wang Zhentao has donated about 70000000 yuan to the community, ranking thirteenth in China's charity list.