China Baby Clothing Brand Li Ying House Will Promote Merino Wool Sales In Australia
Woolmark Australia and China's largest baby clothing
brand
One of them has launched a joint marketing program to help Chinese consumers understand the benefits of baby garments made from Merino wool.
Li Ying Fang's initiative is part of the mother and baby program of AWI, which aims to promote the demand for Merino wool in the lucrative market.
Products covered include 100% Australian Merino wool cardigans, blankets and hats, all with the international wool Bureau logo.
These products were first sold at 30 sales outlets, including high-end stores in Beijing, Shanghai and Hangzhou.
company
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Merino wool is the ideal fiber for infants and children's clothing because it has natural properties.
Water content
Management attributes help regulate body temperature.
This inherent breathability and active moisture management properties enable Merino wool to help skin avoid becoming damp and cold, and therefore provide a more comfortable sleep environment.
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