B2B Left &Nbsp In Front Of The Door; E-Commerce Is Not Just A Taobao Store.

In the past two years, e-commerce has flourished in the home textile industry. Although it started late, it has developed.

Taobao also has a threshold.

I asked the industry if there was any e-commerce. The answer was: "of course, I have a store in Taobao."

When asked why to open a shop in Taobao, the answer is first because there are many people visiting Taobao, and secondly, because of the low cost of e-commerce, it is not necessary to pay the expensive rent of the open shop.

But is this really the case? According to the reporters, e-commerce is not equal to Taobao's opening up shop, and the cost of real e-business is not low. Moreover, even Taobao mall has improved its entry threshold.

In October 10th, Taobao mall announced that it would officially upgrade its business management system.

In this adjustment, consumers will get a "fake one compensation five" compensation once they get fake goods.

At the same time, the annual fee of 6000 yuan of technical services required by the original merchant is increased to 30 thousand yuan and 60 thousand yuan two grades annually, and the annual turnover is more than 600 thousand, and the dynamic score is over 4.6.

In addition, Taobao mall also set up a security deposit, the lowest 10 thousand yuan, the highest 150 thousand yuan.

The new regulations immediately caused dissatisfaction among small and medium-sized businesses and collectively boycotted Taobao's new rules.

The existing home textile enterprises in Taobao mall are not small businesses, so they are not troubled by the new rules. However, the new brands of home textiles have been hit hard by the new rules. Just starting to lower the cost of e-commerce, they were told the price of Taobao mall was rising.

Some companies say: "we can't get hundreds of thousands of dollars on the Internet."

The Taobao incident tells the enterprise a message that China's e-commerce is facing industrial upgrading.

At the same time, it is also a great opportunity for companies to come to realize that the B2C website is not only a Taobao, but a Jingdong with high quality of service, and a customer with cheap fashion.

Now, this kind of e-commerce website has sprung up everywhere.

Some home textile enterprises have made full preparations for e-business as early as possible, creating their own e-commerce brand separately, building up shopping websites independently and distinguishing customers, thus protecting the interests of offline brands and franchisees, and not attachying electronic brands to other websites.

Of course, such a careful arrangement requires greater cost.

LOVO has been calling the brand in the field of electronic commerce. Subsequently, powerful enterprises have followed suit and launched a professional online shopping brand.

{page_break}

B2B is cold in front of the door.

E-commerce is not only the B2C (business to customer) trade, but also B2B (enterprise to enterprise) function.

Relative to the passion of home textile enterprises for B2C websites, B2B has been left out in the cold. Few home textile enterprises have invested material, financial and energy into the B2B website.

Most home textile enterprises hold at least two new product launches and ordering meetings a year, and some companies have to open separate orders for major customers.

Now, the form of ordering will be bigger than the content. Not only do you want to host a banquet, but you also need to host a party to invite a star. There is no 3 day's activity. The activity can't be finished at all, and the actual order time is only one day or even half a day.

Activity is a great burden for enterprises, which not only wastes time, energy, but also leads to greater expenses.

Sometimes a dealer wants to represent several brands. If the brand launch time hits the car, the distributor must make a choice, which may cause losses to both sides.

Since e-commerce can help enterprises establish contacts with consumers on the Internet, why can't they directly trade with franchisees and distributors on the Internet? The role of B2B website is just like this, which is suitable for enterprises, or large volume trading users.

If the home textile enterprises can take pictures one by one and place them on a fixed trading website, according to the order of price, time to market, plus sales volume, product recommendation and other skills, I am afraid that the dealers can get clearer product information compared with those who go to the scene.

In addition, distributors and agents will not only order two times a year, they can place orders at any time and replenish the goods at any time.

If the company stores the backstage inventory with the trading website, then the enterprise itself and agents will be able to see clearly the sales volume of the product, and the selling information such as best-selling and unsalable sales.

Some entrepreneurs say that although B2B is convenient, e-commerce is completed in the network, and its invisible and intangible characteristics make dealers unable to feel relieved, and the change of colors can be shown through pictures, but the fabric can not be perceived.

This is a problem of market cultivation. Everything will be relatively slow or even unacceptable at the very beginning.

Home textiles, after all, are not as fast as fashion trends. Home textiles are usually new in a year. As professional agents, they are no stranger to the fabric characteristics of home textiles.

Moreover, home textile brands have stores in their specialised markets. They can be regarded as experiential shops and hold regular opening days to display products for regional agents. This also saves the time and cost of agents and franchisees.