BELLE Shoe Industry Joined Hands With IMO To Forge China'S "Shoe King" Brand.

First, chain stores: win the market and win no profits.

After ten years of rapid development, the achievements of the chain model are obvious, but all kinds of complications follow.

CBO market survey shows that 80% of the franchised stores are faced with the problem of declining profits and higher turnover.

Old shops do not make money and new stores can not be opened. Such problems are common in many areas.

Although chain stores are everywhere, the profitability of single stores is decreasing.

Why is the profit of chain stores going down? The survey shows that the increase in purchase price, the increase in store rents and the rise in wages of employees are all factors contributing to the decline of profits, which makes chain stores operating more and more pressure.

In order to seize the market, many chain stores may sell at a loss at a loss or sell at a loss price, or directly violate the rules and regulations, and purchase goods from informal channels to ensure profits.

Two.

BELLE shoes, as the "shoe king" in China, opened 693 stores in the mainland in the third quarter of 2011.

In the case of many chain stores, how can BELLE set up shop in such a big way? How do we solve these problems and increase profits?

With this question, I visited the Northeast BELLE area, and the responsible person said, "good shops" are "managed" out of the "province".

"In the case of store rentals and staff wages continue to rise, companies must increase their profit margins by making cost control and staff efficiency."

It is obvious that BELLE has its own way to reduce costs and improve staff efficiency. "If you want to talk about BELLE's secret, there may be a tool that many chain stores do not have, that is the IMO enterprise instant messaging platform."

Three, BELLE: create a new "management" era with IMO.

So how does IMO help BELLE shoe industry to reduce costs and improve efficiency? BELLE executives told me that the most typical feature of chain industry is that there are many stores, and all stores are scattered everywhere, and become "one country".

BELLE is unique in its store management, and based on IMO, a new era of store management.

BELLE uses IMO to get all the stores together.

IMO built the "Internet Office" for BELLE to move all the stores to the Internet, and achieve real-time information sharing between stores and headquarters through text messaging, voice and video, file pmission, electronic bulletin and so on.

"For example, in the pfer of goods.

In the past, when the stores were short of stocks, when they needed to pfer the goods, they called everywhere to ask which stores nearby had goods.

Now send a message in the IMO group, and instantly know which store can be pferred.

In addition, BELLE will hold some preferential activities during special festivals or over season.

But these activities are not carried out by every store. "At this point, the IMO electronic bulletin will come in handy. Which stores need to engage in activities, and the intensity of the activities?"

It will be delivered immediately by electronic bulletin without notice from every store. "

Obviously, the head of BELLE northeast area is very satisfied with IMO.

Finally, BELLE felt deeply: "before the company wants to reduce a cost, it usually buys software or solutions, but these not only cost a lot of acquisition costs, but also require some installation and deployment training costs.

The cost has not yet been reduced, and the high cost has already been paid out. This gives us an inexplicable sense of resistance to information technology.

But the use of IMO has given us a completely new understanding of information technology.

IMO is completely free, it is zero local for the company to reduce costs, no need to install the deployment, can be used, no need to pay any cost! "

Four, the general trend, 361 degrees, Shang Dao coffee, Hai Wang Xing Chen, Long Ya, Kang Jun guild hall, YISHION......

Are using IMO!

IMO has long enjoyed a high reputation and reputation in the chain industry. It is not only the BELLE shoe industry (01880) that chooses IMO to manage chain stores, 361 degrees, NYSE:NPD, I Mina, YISHION, Kang Jun guild hall, Shang Dao coffee, Lotte Mart, thousand color store and so on. Many famous enterprises in the industry use IMO as an instant messaging platform to create a new store.

Five. The Government recommends that IMO be free and universal.

IMO (www.imoffice.com) was founded in 2006 under the guidance of the Ministry of industry and information technology and the Shanghai Municipal Commission of letters. It is the earliest and largest enterprise instant messaging platform in China. IMO first proposed and implemented the operation mode of "free, registered, continuous and free upgrade", providing enterprise level instant messaging and Internet collaborative office services for more than 10 enterprises and millions of employees.