Outdoor Brand Making Or Brand &Nbsp; TOP Sponsors Aim At Chinese Market.

One side is

outdoors

Traditional outdoor sports equipment inclining from the high-end to the middle and low end, while emphasizing the function of outdoor products, strengthening the fresh and fashionable elements of the design of the products, extending the location of the products to become a way of thinking for the outdoor footwear enterprises, and even some famous brands that produce business casual leather shoes have also announced a high profile to the outdoor sports market, and have chosen the former between the self created brand and the agent brand.

"A lot of shoe companies rush to the outdoor cake, bringing new vitality to the outdoor market, but also intensifying the market competition. However, limited by experience and strength, some operators are easy to lose their direction between brands and brands."

As an outdoors advocate, Chen Ruidian, chairman of the outdoors outdoor group, admitted that he first started with the acting international brand and then developed his own Saint brand. "The development of China's outdoor market is 10 years later than that of foreign countries. The recognition of international outdoor brands is much higher than that of national brands in China. Therefore, domestic enterprises should first have the concept of brand, and then segment their customers to achieve the vision of market expansion."

"In recent years, the domestic outdoor market has been expanding, but it is still in a stage of competition. The brand breakout is also focused on product performance. In 2010, the retail sales of Chinese textile products had exceeded 2% of the outdoor clothing with special properties." Pang Xiaozhong, director of the science and technology development center of the State Sports General Administration Institute of sports science, told reporters that the concept of "Outdoors" did not obliterate the functionality of outdoor brands, and many domestic outdoor brands did not lose foreign brands or even better than foreign brands in many functional tests such as breathability, abrasion resistance and skid resistance.

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Enterprise marketing enters "Olympic time" TOP sponsors aim at Chinese market

With the approaching of London Olympic Games, business marketing has begun to enter the "Olympic time". At the just concluded CCTV advertising invitation conference, enterprises are spared no expense in the Olympic advertising auction stage, and "Olympic resources" are hot.

Meanwhile, Dow Chemical, the first The Olympic Partners (TOP), has launched a series of sponsorship activities this year. Its Olympic operations chief George Hamilton recently came to China to carry out publicity and inspection to prepare for strengthening the brand cooperation with the Chinese Olympic Committee.

Hamilton admitted that the unparalleled Beijing Olympics allowed Dow to see the great potential and world influence of the Chinese market. "There are many aspects of cooperation, such as the Chinese home of the Chinese Olympic Committee to be set up in the London Olympic Games, and we will participate in it.

Now we have a preliminary plan, and we will have a more detailed work step in the coming months.

In July last year, Dow Chemical Company officially became the official partner of Olympic global partnership (TOP) and Olympic chemistry from 2010 to 2020.

As a leader in the global industry and an innovator in the field of sustainable development, Dow chemistry is sponsoring the Olympic Games to achieve great development in the following four aspects: brand promotion, business development, charity project promotion and enterprise culture construction.

Hamilton said that Dow has more than 30 business units involved in the construction of the Olympic related infrastructure, which is expected to bring $1 billion sales to dow.

Dow takes the Chinese market so seriously because it will provide support for the construction of the Nanjing Youth Olympic Games in 2014 in the Dow's TOP cycle. Hamilton said that the construction of the London Olympic venues failed to set aside too much product development time for the Dow. But for the venue construction of the Olympic Games, Dow has already had some exchanges with the Chinese venue Association, and the Youth Olympic Games will become the largest and most effective application and display platform for Dow's innovative technology.