Investigation Report On Shoe Market In Huludao

Reporter's perspective: the footwear industry in Huludao has developed rapidly. In less than twenty years, a mature market with large shopping malls, shoe cities and many franchised stores has been formed. Moreover, the development of various types of products is relatively balanced, and there has not been a single vicious competition.

On the one hand, it benefits from the rapid economic development of the city, and promotes the purchasing power of consumers. On the other hand, it is inseparable from the strategic thinking of terminal operators.

1, business circle

As a local level business district, pedestrian street is slightly different from other prefecture level cities. The largest and largest distribution of mobile phone stores is the distribution of shoes and clothing stores at both ends.

The northern part of the pedestrian street is mostly sports brand and small shoe city, and the southern section has BELLE, San Da, news bird, del Hui and other brand monopolization.

Lianshan street is another business district in Huludao, which is distributed in the department store of Huludao, Hongyun shopping center, Tai Po sports city and many exclusive shops, such as Semir, Muse bonwell, 361 degrees, XTEP, red dragonfly, Teenmix, etc., and the shop area is large and the image is better.

2. Store

The stores in Huludao are mainly concentrated on pedestrian street and Lianshan street.

The exclusive stores in the pedestrian street are mainly leather shoes and sports brands, such as BELLE, Hasen, shoe cabinet, 361 degrees, Jordan, Anta, Lining, del Hui, XTEP and so on.

Among them, 361 degrees, Lining and so on are stronger in Huludao, and there are more than 6 shops.

While XTEP, BELLE and other brands although not many shops, but the operation is in place.

For example, Lianshan street XTEP stores, decorated beautifully, up and down two floors, business area of more than 500 square meters, the staff service industry is also more in place.

3, shoe city

The shoe city of the city has new big rich shoes city, bait shoe city and spring shoe industry.

Among them, the most famous brand is the bait shoe city, with its large scale, good image, and good lighting and display. The first floor is mainly made of Chengdu shoes, which runs mainly in the color of Yi, Jiali, Huachen, Europa, GMG and giant days. The two floor focuses on men's shoes, with clear planning and special cabinet display.

In spring, the shoe industry is small in scale, and there is one in walking street and Lianshan street.

New big rich shoe city business hours nearly two years, initially two shops, now only a walk street shopping mall, the general operating conditions.

4, shopping malls

The city has three shopping malls, including Huludao department store, Hongyun shopping plaza and Hongyun mansion.

Among them, the category of department stores is relatively complete, and the management and service in the shoe area are more in place. The footwear brands that come in are: Lining, Adidas, 361 degrees, Nike, Anta, Disney, playboy, XTEP, Jordan, PEAK, Kaloch, Columbus, Columbia, new Bai Lun, Kappa, CONVERSE, American apple, Ricci, Yi Kang, Hongkong woodpecker, CD, moon bud, Jin Mai Wang, Hao hang and so on.

From the brand, we can see that the location of the department store is mainly located in the middle, the high-end and the public. Although the distribution of the shoe area needs to be adjusted, it is not easy to plan so many brands. The department store is well deserved to be the best shopping mall in the area.

Hongyun shopping mall and shopping mall belong to Hongyun group, one is mainly department stores, the other is shopping center.

Hongyun commercial buildings are not as rich as department stores, with less shoes and less brand distribution. There are Sheraton, O Carso, Charlie, Wasatch, Kang Li, rich birds, BELLE and sister brands, Hongkong woodpeckers, coffee women, Europa and so on.

Link: City profile

Huludao is a newly established province in January 1990, and it is a new open coastal city.

The city governs 1 cities (Xingcheng), 2 counties (Suizhong County, Jianchang county) and 3 districts (even mountain area, Longgang district and South ticket area), is located in the southwest of Liaoning Province, East Jinzhou, West Shanhaiguan, South Bohai Liaodong Bay, and Dalian, Yingkou, Yingkou, Yingkou and other cities constitute the ring economic circle, which is the west gate of Northeast China, the first city outside Shanhaiguan.

There are many scenic spots and historical sites in China. It is the only preserved ancient city in the Ming Dynasty. It is a national key scenic spot and a seaside tourist city.

During the "12th Five-Year" period, Huludao will promote the vertical development of the state-level patent high-tech zones, beagun Industrial Zone, Suizhong fishing Economic Zone, Xingcheng coastal industrial zone, Xingcheng Coastal Sea Industrial Park, Yangjia Zhang Zi Economic Development Zone, Longwan seaside central business district and Jue Hua Island Economic Zone, and promote the vertical development of Huludao and Xingcheng. At the same time, Jinzhou and Huludao Binhai City Bridge opened to traffic, which greatly accelerated the development direction of the Liaoning provincial government to deploy the western city group of Liaoning, and accelerated the construction of the "Jinhu metropolis".