CRM System Helps Our Garment Enterprises Develop Rapidly
50 billion pieces a year.
clothing
From China's clothing enterprises to sell to the world.
China has become the largest garment producer in the world, and garment enterprises in China are gradually moving towards brand operation and garment management.
With consumers
demand
The change of people's living standard and taste, especially the vigorous development of e-commerce in recent years, has made the gross profit margin of garment enterprises drop sharply and the overall profit is decreasing day by day.
The characteristics of the garment industry require that garment enterprises must follow the needs of customers and respond promptly to the changing needs of customers.
Many garment enterprises began to pursue the development by implementing the CRM system to curb the downward trend of profits.
With the help of CRM, it is a new choice for many garment enterprises to unlock the branch of enterprise management so as to establish a set of standardized processes for clothing enterprises from market investigation, design, production to sales.
Specifically, the CRM system can achieve the following major functions for enterprises.
First, standardize business processes.
The internal standard management of garment enterprises is the fundamental guarantee for the normal operation of enterprise order process.
Starting from business logic and effective monitoring, straightening out the internal process and establishing a unified data standard is the first step for garment enterprises to establish informatization.
CRM's process standardization is based on customer centered and customer satisfaction.
The standard service process can quickly and efficiently respond to customers and improve customer satisfaction and loyalty.
And pform these resources into capital advantages and competitive advantages, laying the foundation for the development of enterprises.
Two. Unified inventory platform
On the one hand, clothing enterprises are facing high inventory. On the one hand, the root cause of the double embarrassment of terminal shortage is that the supply chain's reaction speed is too slow.
CRM can put the entire production and sales process on a unified information platform, replenish the best-selling sources in time and clean up the unsalable goods, so as to establish a virtuous circle for the supply of goods.
So that garment enterprises can take timely measures to cope with market demand changes.
Three, cash and goods real-time check
Under normal circumstances, whether manual accounts or computerized accounts, there may be discrepancies between silver accounts and cargo accounts.
Although computerized bookkeeping has reduced the possibility of human error to the lowest point, in the face of a large garment enterprise, there are hundreds of thousands of documents produced every day, and a few mistakes are unavoidable.
Through the financial management module of the CRM system, we can record and record the company's inventory and out and in storage timely and effectively. In each inventory check, the headquarters computer inventory and remote computer inventory, the actual inventory of goods can be synchronized online to ensure the accuracy of the data.
Four, deep data mining
For clothing enterprises and their agents under the line, inventory means the freezing of circulating funds.
The poor communication between agents and headquarters inventory often leads to the fact that garment enterprises are not able to grasp market dynamics in the production process.
Inventory also causes great pressure to purchase agents.
CRM system can carry out multi-dimensional data analysis through visual customer analysis, business analysis and business opportunity analysis, so that managers can fully understand the implementation of the business, monitor the execution effect, and provide the basis for the new decision.
To ensure that enterprises can remain invincible in fierce competition.
Nowadays, the phenomenon of commodity homogenization is serious. Who can effectively grasp the trend of customer demand, strengthen relations with customers, effectively explore and manage customer resources, and rapidly enhance the core competitiveness of enterprises, will become the leader of the same industry market and realize the leap from "Red Sea" to "blue ocean".
CRM system is ready to help our garment enterprises embark on a fast developing road.
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