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History Of Clothing Development In Humen

2011/11/11 13:42:00 40

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Binjiang, a coastal town in southern Xinjiang, Humen, has an area of only 178.5 square kilometers.

In today's prosperous, gentle and wealthy countryside, there are tall buildings and broad green streets everywhere.

People's footsteps are hurried, their rhythm is fast, and the evolution of the era has already erased the historical traces of the barbarian land and the place of distribution.

Humen

33 years of reform and opening up, China (Humen) International

clothing

The fair is already the sixteenth session, just like a 33 year old parent who carefully nurtured her daughter to the 16 year old flower season.

In just 16 years, some women in Humen grew up.

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Childhood: lurking and softness

From the late 70s to the early 80s of last century, Humen people went to Hongkong or Shenzhen to take small commodities in Sha Tau Kok.

Trade

Bring back some cloth, clothing, shoes and socks and other daily necessities and put up some stall for some money.

Soon, Humen was famous for its foreign goods and beautiful clothes in Hongkong, and later came the legend of Xu Lu's "foreign goods and one street".

At that time, Xu Lu had no regular stalls, and the vendors selling clothes were putting the goods on the homemade iron shelves and peddling them on the roadside to passers-by.

On holidays, there are many people in the vicinity of Xu Road.

Seeing this, the Humen government unified the roadside stalls and built the market on the Taiping River.

In 1978, Guangdong No.1 document was issued. Our first three to one repair enterprise "Taiping handbag factory" settled in Humen, which also gave birth to the first generation of garment enterprises in Humen.

"Clothes were so good at that time, so long as they were a piece of cloth, they could sell two sleeves."

In 1993, the Humen Fumin fashion city, which was invested by the government of Humen, was established and opened. Humen only had the first store specializing in clothing, which soon attracted buyers from all over the world.

"Fu Min fashion city" is known as "the cradle of multimillionaire". It has written a thick and colorful image in the history of Humen's clothing development.

In 1995, the Humen Town Committee and the town government clearly put forward the development strategy of garment Xingzhen, and formed the idea of "encouragement, guidance, support, promotion, growth and improvement". Since then, Humen's clothing has begun to expand.

Time frames in 1996.

At that time, Humen clothing had already formed a certain scale. Humen's original pre store and post factory mode made Humen the only place to produce and sell clothes, and the market competitiveness was self-evident.

In the spring of March, Humen established the first Chinese town clothing and apparel industry association, the Humen apparel and apparel industry association. At that time, the vice mayor of charge of finance was the president of the association, and the Humen garment industry began to toddler.

At that time, Humen clothing was basically OEM and OEM, without its own brand.

People know that Humen is a famous historical city, but they don't know Humen's clothing.

How can we make Humen clothing a collective appearance in the whole country and occupy a place in China's clothing industry.

In order to support the new garment industry, the government of Humen resolutely decided to set up a China Town (Humen) International Fashion Fair.

The organizing committee went to Shenyang, Dalian and Beijing to distribute the publicity leaflet of the first trade fair. For this reason, a staff member was also detained by a shopping mall in the north. At that time, the Humen people did not know what to call the show, nor did they know that there was a professional model.

At the beginning of the exhibition, everything was difficult. The leaders of the Ministry of textile industry did not understand. The invited Hongkong enterprises thought it was a joke.

Helpless, the private enterprises mobilized by the government have come to the scene, holding together to keep warm.

In from November 15 to 20, 1996, the first China (Humen) International Fashion Fair opened her mysterious veil in a thousand difficulties.

There were 282 exhibitors, 406 exhibitors and 6 visitors in 400 thousand days. The turnover was as high as 1 billion 260 million yuan.

The fair was red and the daughter of Humen was shining.

In the second trade fair, Humen launched the first seven brands of YISHION, Song Ying, Ming Ji, fox fairy, Xia Xueer, Jin Zi Ge and bu Ji (Bao Pu).

After that, to catch up with the Asian financial turmoil, enterprises will survive in the predicament.

In order to support the development of Humen's clothing industry, the government sent a deputy mayor to manage clothing, solve the industrial problems at the scene, and guide enterprises to pform from wholesale to brand.

Building a brand without 3 to 5 years of investment is not enough. For some small and medium-sized enterprises, it is a dangerous leap ahead.

A few years later, some enterprises collapsed, and some enterprises returned to wholesale.

Pine Eagle originally made T-shirts, in the pformation of enterprises, because of the problem of 3 million yuan of liquidity, enterprises fell into a predicament for a time.

Deng Zhiwen, chairman of the pine hawk chairman, found the deputy mayor of the governing Association, and asked the government for support.

Deng Zhiwen immediately helped him coordinate the mortgage loan, so that his business passed through difficulties successfully and successfully pformed.

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In childhood, Humen stumbled and stumbled and left a crooked impression.

Teenager: bees come in butterflies.

The youth of Humen clothing is much happier than that of childhood. The government has invested more in this area.

In 2003, "Song Ying" got the first Chinese famous brand product in Humen. When Lu Shaoxiong, mayor of Humen Town, put it up, no matter whether she was a native or a foreigner, as long as he was a pioneer enterprise in Humen, who could get Chinese famous brand products and well-known trademarks, the government would reward 1 million yuan, thus setting off the climax of creating famous brand names.

Following Wang Guo pin, chairman of Song Ying, an entrepreneur from Henan, became the first prize winner, Guo Donglin, a local young entrepreneur in Humen, has become a national concern.

The "YISHION" leisure brand he created not only won the "China famous brand product", but also became China's leisure leading brand with the United States, which has nearly 300 million yuan a year, and the brand has been sold to dozens of countries in the world.

In 1999, the annual "Humen Cup" International Youth (women's wear) design competition came into being. The gold prize and bonus of the competition increased to 50 thousand yuan after reaching 30 thousand yuan. Now 15 designers from home and abroad have won the award.

The association also organized the clothing enterprises in Humen to attend and visit the CHIC China clothing and Accessories Fair in Beijing. They went to the United States, Italy and France to visit the birthplace of fashion. They joined hands with the relevant Korean units to lead the garment enterprises to join the Korean textile base. All these have laid a solid foundation for the second take-off of the Humen garment.

Humen's daughter spent her youth in flowers and care. This is an era worthy of thick ink.

China's popular movie stars have endorsed Humen's clothing brand.

Ruby Lin, Fan Bingbing, Cecilia Cheung, Joey Yung, Liu Tao, Lu Yi, Jessey Meng, Jessey Meng, ",", ",", ",", "and", "happy girl ten" ",", ",", "and" and "Korean movie star Zhang Zhang" and so on. At that time, Humen stars gathered together, the stars were brilliant.

From the silent YISHION, to the Chinese famous brand product pine eagle, to the famous brand of clothing news, fox, Irun, Wen Chun, and then to the brand new tigers, the grass grass, the Italian, the new, the battlefield, the 0769, the meitano, the yueti, and the TSE Dai Yi, a large number of brands have sprung up in the fertile soil of Humen. As a result, a three tier brand tier has been formed from Chinese famous brand products, well-known trademarks to Guangdong famous brand products, and then to Humen regional brands.

Entering the twenty-first Century, Humen clothing has started from "quantity" accumulation to "qualitative" leap.

Humen has become a famous clothing town at home and abroad.

In August 2002, Humen was named "China's women's clothing town" by the China Textile Industry Association and the China clothing association. In November 2003, it was named "Guangdong technical innovation clothing professional town" by Guangdong provincial science and technology department.

Humen's clothing has expanded from low-level scale to industrial structure adjustment and upgrading. From unlicensed, OEM to self-supporting brand, and then to creating famous brand, from local operation to domestic and foreign outlets sales and chain operation, initially formed a famous South and south school clothing production and sales base and a complete set of industrial clusters.

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Youth: thousands of favors and easiness.

As time went on, Humen clothing entered into the youth era.

From raw materials processing to OEM, to registered trademarks, to creating their own brands, to declaring famous brands, and then to the bloom of famous brand names, Humen clothing has gone through more than ten years of hardships. The industrial chain of Humen clothing has also been constantly improved, and its agglomeration effect and radiation capability have been continuously enhanced.

The 8 major groups of enterprise clusters, market clusters, industry clusters, customer clusters, pportation clusters, supporting clusters, R & D clusters and publicity and promotion clusters are reasonably divided and organically combined. The contribution rate and pulling force index of the garment industry are among the most important sectors in the town, and have become a pillar industry supporting the economic development of Humen.

Today, Humen has more than more than 1300 clothing enterprises and employs nearly 300 thousand people, with annual output of 250 million garments (sets), total sales volume of nearly 20 billion yuan, and export volume of about 400 million dollars, forming a square kilometers of clothing wholesale sales business circle. It has 22 large professional clothing wholesale shopping centers, such as Fu Min commercial building, the Yellow River fashion city, Daying East International, more than 10 thousand shops, an area of 300 thousand square meters, and a square km of cloth accessories sales wholesale gathering area, there are 9 professional face market, more than 3700 shops, business area of about 300000 square meters.

In terms of industry matching, there are nearly 150 supporting industries in Humen, including weaving, finalization, bleaching and dyeing, zippers, embroidery, buttons and accessories. There are more than 40 kinds of clothing consulting, training and promotion agencies. There are more than 160 professional logistics, warehousing, distribution and freight companies, including Guangdong Humen clothing professional testing center, Humen clothing technology innovation center, Humen Weiyuan vocational and technical secondary school, and a large number of public quality inspection and inspection technical service platforms, technical innovation service institutions and educational training institutions such as Gao Pei, Green, Tuo Pu, Tang CAI and Humen clothing network.

The garment industry in Humen has formed a garment industrial structure network and a better industrial chain from the integration of talents, equipment, design, production, promotion, sale and matching to service.

At present, the town has 1 well-known trademarks in China, 3 famous brand products in China, 11 famous trademarks in Guangdong, 13 famous brands in Guangdong, and 1 collective trademarks.

Humen garment industry cluster has been rated as "the ten largest industrial cluster of China's textile and apparel industry in the annual list". It is the Dongguan city government's key support for the development of industrial clusters. China (Humen) International Garment Fair was named "China industry brand exhibition Jinding Award"; the fourteenth China (Humen) International Fashion Fair was named "the ten annual industry exhibition of China's textile and garment industry"; the tenth Humen Cup International Youth Design (women's wear) competition was named "the ten annual creative competition of China's textile and garment industry"; the fifteenth China (Humen) International Fashion Fair was named "ten major exhibition projects from 2010 to 2011".

Nowadays, Humen's clothing is blooming all over the world, and has been favored by all kinds of merchants: businessmen and scholars are scramble for it.

The young daughter of Humen is not impetuous. He is walking calmly towards the creative industry Heights in a calm and calm way.

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