Interpreting The Life Of Dongguan Footwear Industry In The Age Of Blade Profit

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Looking ahead,

Speaking of the collapse of Wanli shoe factory, Jiao Jianxun, general manager of Dongguan Fei Da Da leather industry, who runs a two storey leather business, told reporters that he and the shops around him had seen the collapse of Wanli.

He said that now the footwear industry has entered the era of meager profits. If the manufacturers and leather suppliers of orders are well managed, profits will only be 5%-10%. If there is any problem in the operation, enterprises may be very difficult to survive.

In fact, as the downstream industry of leather suppliers and shoe manufacturers, more than 1000 shoe wholesale and retailers in the laoxia community have also felt the pressure of the market this year.

Most adult shoe wholesalers' profits have fallen by more than 50% from their peak sales in previous years.

They are better off than the upstream industry, but

From the general manager of the hotel to Jeanne, who is the leader of the wholesale and retail trade of shoes, and the leader of Jeanne shoes workshop, the change of the wholesale and retail market of footwear industry in recent years.

"The year before last, last year, my monthly profit can reach up to thirty thousand or forty thousand yuan, and for my small shop with only more than 30 square meters, it has been very impressive."

Jeanne told reporters that since the beginning of this year, both wholesale and retail have gone from bad to worse, especially in the second half of the year, the days of wholesalers and retailers are not so good, and now her monthly profit is only about 15000 yuan, and at least 50% from the peak.

"I am very satisfied, but now I look at a shop alone, although the income is less than before, but compared with the raw materials and manufacturing counterparts, I am pretty good."

MS Jeanne, who is very optimistic about the future market, told reporters that since 2008, many shoe manufacturers in Dongguan had been blocked by overseas sales, and all kinds of branded and unbranded foreign trade shoes, tail goods and OEM shoes had been sold into the mainland through wholesale and retail. Some shoe factories with a certain scale began to open stores in some cities in China to solve the difficulties of overseas sales.

But when a large number of shoe companies have entered the domestic market, the consumption in the mainland is actually not as good as expected. Under the dual pressure of competition and weak domestic sales, shoe manufacturers have experienced a sharp decline in wholesale and retail profits.

Although the wholesale and retail industry of shoes has encountered difficulties, Jeanne believes that any business has room for development as long as it is willing to use its head.

She believes there will be a rainbow after the storm, and the economic crisis is the end of the day.

Like Jeanne shoe store, Chen Lihua of Lu and shoe industry in Dongguan also encountered some difficulties in sales.

She told reporters that their shoes mainly sell to Hunan, Jiangxi and other places, and wholesale prices are also between 100-200 yuan.

Affected by the economic environment, the sales of domestic shoes this year have decreased significantly compared with the previous two years, both in terms of profits and sales volume.

She said, wholesale, the original wholesale volume can go seven hundred or eight hundred pairs per month, now the good month can reach five hundred or six hundred pairs, the profit of single shoe is less than 20%, compared with the peak period, the profit has shrunk considerably.

"Compared with leather shoe materials and footwear manufacturers, wholesale and retail shoe store businesses are still relatively stable. So far, more than 200 shops that have been stationed have not failed because of their business losses."

Wang Qiang, director of personnel affairs of Hongyun foreign trade shoes city, told reporters that wholesalers and retailers of shoes were directly oriented to consumers at the end of the shoe industry chain, and their investment scale was relatively small, with a few hundred thousand yuan. Most of them were about 1000000 yuan and relatively flexible in cost control, so most of them could maintain more than 15% profit.

Although this is much less than that of the shoe industry during the boom period, the market pressure is much less than that of the shoe and shoe manufacturers.