Enterprises Must Read: Value Driven Business Mode To Win The Market

Providing sense of meaning for consumers will become the value proposition of future marketing of enterprises. Value driven business mode will become the winning way of marketing 3.

The traditional marketing principles have gradually lost their functions. Nowadays, when customers choose to consume, they pay more and more attention to those products and enterprises that can satisfy their creativity, group and ideality.

Enterprises should gradually learn how to face those consumers who are more and more conscious and are more and more skilled in using high technology.

Under these circumstances,

1. the era of marketing 1 is a product centered era with the aim of selling products. In the eyes of enterprises, the market is just a group of mass buyers with physiological needs.

The era of marketing 2 is a consumer oriented era. The goal is to satisfy and maintain consumers. The market in the eyes of enterprises has become smart consumers with the ability to think and choose.

The 3 era of marketing, the rise of value driven marketing, aims to make the world a better place, and the market has become a complete individual with independent thinking, mind and spirit.

2. in order to better understand marketing 3, we must understand the 3 driving forces that constitute its business background, namely, the era of participation, the age of globalization, and the arrival of the era of creative society.

By examining the changes of these 3 times, we can understand how consumers become more cooperative, cultural and humanistic driven.

3. in the past 100 years, technological progress has brought about great changes to consumers, markets and marketing.

The era of marketing 1 began with the development of production technology during the industrial revolution, and the era of marketing 2 was generated by information technology and the Internet. Now the new wave technology is becoming the main driving force for the birth of marketing 3.

4. since 2000, information technology has gradually penetrated into the mainstream market and developed into the so-called new wave technology.

The new wave technology refers to technology that can help individuals and groups maintain interconnection and interaction. It includes 3 main components: cheap computers and mobile phones, low-cost Internet access and open source software.

New wave

5. cooperative marketing is the first component of marketing 3, which is the close cooperation between enterprises and commercial entities with similar values and expectations.

6. cultural marketing is the second component of marketing 3.

It can be said that marketing 3 is a marketing way that can solve the concerns of globalized citizens and satisfy their aspirations.

Enterprises that practice this pattern must understand the regional or community issues related to their business.

7. in his spiritual capital, Zuo ha said that Maslow had regretted his theory before he died and thought that Pyramid should be reversed. It is the most basic human need to realize self actualization demand.

8., providing sense of meaning for consumers will become the value proposition of future marketing of enterprises. Value driven business mode will become the winning way of marketing 3.

9., like creative people, enterprises must also go beyond their material goals and take their self actualization as the ultimate goal.

Enterprises must understand their own nature, why they are in the industry and where they will go in the future, and then write the answers to these questions into their mission, vision and values.

From an enterprise point of view, this is mental marketing, or human spiritual marketing, which is the third component of marketing 3.

10. an important trend of business development is that the market that the enterprises are facing is changing to a low trust market.