Analysis: The Difference Between Clothing Counters And Clothing Stores

ExclusiveShop, also known as a professional store, is the earliest retailing format that specializes in or authorizes the operation of a major brand commodity (manufacturer's brand and intermediary brand).

The advantage of a franchised store is that it can directly contact and communicate with the target consumers, operate properly, has a long-term revenue, and has strong autonomy, is easy to implement the marketing policy, and has quick recovery of funds. It can fully display the product lines of the brand, and has fewer restrictions on decoration and display. It can decide its own sales promotion activities; the longer the business time, the more repeat customers; the brand image is easy to reflect.

Of course, franchised stores also have disadvantages, such as high cost, such as site selection errors, and no corresponding target groups.

In view of the limitations of site conditions, funds and management, the chain stores in China are mostly small and medium-sized stores. The types and specifications of the products sold are very limited, so it is difficult to meet the needs of one-stop shopping.

To this end, shopping malls or supermarkets can combine commodity consumption characteristics of customers in the business district to set up commodity counters to provide rich commodities for a particular category, a brand or a certain area, or to display a supplier's merchandise.

The channel design of brand clothing can choose a special counter in the department store in the form of specific retail, and the advantage of shopping mall counters: there is a certain number of people and sales. If the selected shopping malls have a certain influence on the local market, they will be easy to enter the brand.

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