Four Misunderstandings Of Clothing Wholesale &Nbsp!
One
Price
Decide everything
As the saying goes, if a price is only one cent, if it is simply considered that the price is high, it will not compare with other things, then the world needs only one of the cheapest shops, so everything can be divided into three or six equal grades (of course, it can not afford to buy it).
Good fabric, good technology, natural cost will be higher than the general, but at the same time attract good customers.
It is always cheaper to buy cheap, and the price will be reduced at the same time, and no one is willing to do business at a loss.
Cheap
It's not unreasonable to have no good products.
Solution: look at the value, that is, whether the cost performance is worth or is super value, and in the case of its own sales environment and strength allows, the highest cost performance is maintained, and the grade of the product also represents the grade of the storefront and the grade of people.
Therefore, it is far from enough to look at prices at wholesale time.
Of course, this is only for middle and high class people.
Two
style
less
When a lot of people choose to buy goods, they choose to go down and complain about how few styles are there. Even hundreds of styles are not enough. In fact, we can understand this sentence as: how many styles I like.
If you buy OK for yourself, it's terrible to be wholesale.
For example, there are 1000 kinds of clothing in a shop. According to common sense, this number is not small, but if I prefer some style, only 50 of this style of clothing, then for me, the shop can only choose 50 models, so it will be less miserable.
The most taboo is to just go to a store or a website and ask if there is any new money for all new customers.
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Solution: don't just choose from your own eyes, unless you are very experienced. If customers and your eyes are the opposite, they will take measures to deal with the business. They are sold for sale, whether they like it or not, so that they can sell well. As for what is good, they can consult wholesalers or experienced people.
3. discount low
Anyone who has looked at the price will want to make a discount, but the price is just a pure number game. How do I say it? I want to sell 20 of the same clothes, I offer 100 dozen 80 percent off, and the price is 22 dozen 10 percent off.
marketing strategy
But for customers, they are really cheated. When people pursue a lower discount, they often set themselves in, and wholesale is even more so.
Solution: discount can be said to be virtual, and the greater the discount, the greater the water. Therefore, what we want to see and compare is the final actual price and the ratio of performance to price.
Discount?
Blinded, often such results result in reduced service and quality.
4. quality assurance
Low price and high price, which one do you choose? Eyes and eyes know what to expect, but fish and bear's paws can't be concurrently. Generally, a low price is not allowed to be sold. The risk consumers bear. More importantly, the cheaper the quality is, the easier the quality is, the higher the price is, and the higher quality is guaranteed. After all, the price that the real businessman wants to make is matched with the quality and after-sale service of his product, and for your own customers, it costs 100 yuan to buy the comfortable clothes for the children, which is 20 times faster than that of the children.
Of course, if your target group is poor, you can only buy cheap goods. That's another consideration. Everything must be bought according to the actual situation.
Solution: is price important? Is it important to ensure that it is important?
Who will bear the risk? It is cheap and not risky. That is impossible. If someone tells you, be careful, the risk will always be in the same place with profits.
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