Leveraging Chengdu Luxury Show &Nbsp; Luxury Western Market Is Eager To Try.

In October 20th, a million dollar Lang Kun pilot's appearance appeared at the 2011 Western China International top luxury exhibition (hereinafter referred to as the "Western Luxury Exhibition"). With the help of this Western Luxury Exhibition, many top luxury brands represented by Lang Kun are eager to develop the potential Western market.

In fact, luxury goods entering the first tier cities is no longer a new topic. Most luxury goods companies have already completed their layout in the cities of Beijing, Shanghai, Guangzhou and Shenzhen. They are more willing to develop the mid west market represented by Chengdu.

Nearly half of the brands including TRUEFITT&HILL, LANA MARKS and so on have been listed in the western market of China for the first time.

Li Gang, President of Sichuan provincial council for promoting trade, said: "Chengdu is one of the most important commercial cities in the country. The number of foreign retail businesses ranks the highest in the country. Chengdu luxury goods.

Western Luxury gradually

The Chinese market has given the two prosperity of luxury goods, and nearly 2/3 of the world's luxury brands have entered the Chinese market.

Moreover, under the influence of the economic situation, the sales volume of luxury goods in Europe and America is getting smaller.

Against this background, the international high-end

In the two or three tier cities, Xi'an, Chengdu and Chongqing led the luxury consumption of "western power", while Chengdu with a strong brand recognition rate and purchasing power, blowout growth.

LANA MARKS brand founder and designer Lana Marks said, "Chengdu is the western town of luxury consumption in China, and the demand for luxury goods is strong, which is very beneficial to our brand."

In the important business district of Chengdu, the LV Burberry, Dior, Prada, HugoBoss and other luxury brands have been successfully introduced.

In September 2010, Chengdu became the sixth Chinese mainland to own LV.

The potential of the luxury market represented by Chengdu is far from enough. According to the organizers, because of the restrictions on the venue and the fact that the private yacht was missed, it could not be completely presented at the scene. However, the mysterious rich buyers bought a 57 foot luxury yacht through the platform of the exhibition organizers for 20 million yuan.

Lang Kun settled in Chengdu

The Western luxury exhibition is an important part of the twelfth Western Conference. The exhibition brings together many international luxury brands. Among them, the famous brand of watch, Lang Kun, came to Chengdu to explore the market.

AndreasGuenther, President of Lang Kun, said: "compared with the mature luxury market in Europe and America, China's luxury market is a growing market with fast growth and huge market potential.

The exhibition is more optimistic about the Western luxury market represented by Chengdu. We have plans to open the first franchise store and flagship store.

At present, Lang Kun has completed the layout of key cities in China, and Beijing, Shanghai, Xiamen and Fujian have sales channels.

The next step is to develop places such as Chengdu, Chongqing, Lanzhou and Urumqi. The above areas are planning to open shop, and they will try different channels to sell in the Chinese market.

Other brands who share the same idea with Lang Kun also value the Midwest market. Many brands, such as the founders, CEO and other heavyweights, have appeared at the exhibition site. It seems to them that participating in the twelfth Western Conference's top international exhibition in Western China is a good opportunity.

He hopes to make the Chinese market better understand the brand and speed up the pace of entering the western market through the platform of the exhibition.

Luxury goods enter the western market, and related supporting services are indispensable.

One of the highlights of this Western luxury exhibition is attracting the attention of the major departments, airlines, real estate, banks and other supporting industries in the western region, providing a rare market research opportunity for more luxury goods in Western stores.