Shoe Enterprises "Cross Border Marriage" To Develop &Nbsp, And Embrace The Market.

November 14th hearing Wenzhou shoe cause

A hundred years ago, we had gone down to the South Ocean.

The shoe leather industry in Wenzhou has a long history. As early as the Southern Song Dynasty, there were shoe makers.

At the beginning of the last century, Wenzhou gradually formed a complete system of handmade shoe leather industry, emerged tannery street, leather shoes street and leather goods street, and established trade relations with Southeast Asian countries.

Since 2007, the export of shoes in Wenzhou has exceeded 500 million pairs in the first year, approaching 1/10 of the about 5000000000 foreign population.

At present, Wenzhou shoes

Last year, Jin Di and giant 1 became the only two enterprises in the footwear export industry of Zhejiang province with an export volume of US $100 million.

In the 1~8 months of this year, the export growth rate of Wenzhou footwear enterprises to Russia, such as Qi Wei and Yi Da Da, exceeded 100%.

Over the years, Kangnai has also opened more than 200 stores in more than 20 countries with the advantage of Wenzhou Chinese and overseas Chinese, and opened the first overseas flagship store in Paris. The consumer group is 60% local people and the price is over 60 dollars.

Behind the popularity of Wenzhou shoes by foreign consumers is the growing advantage of industrial clusters.

10 years ago, Wenzhou was awarded the "shoes capital of China". Since then, it has won the reputation of "China's casual shoes production base", "famous Chinese rubber shoes city" and "China Shoes Capital women's shoes base". This year, it has also been awarded the "China footwear export base" and the "national foreign trade pformation and upgrading professional demonstration base".

Crystallization of "pnational marriage"

After completely breaking away from the crisis of quality and integrity of "Hangzhou Wulin gate burning Wenzhou shoes", Wenzhou shoes, on the one hand, are selling well in the world with good quality and low price. On the other hand, they are keen on forging marriages with famous R & D institutions and designers, such as Italy and Spain, to enhance their capability of independent innovation and brand and technology added value, so that the "Chinese and Western" Wenzhou shoes will be more fashionable and high-end.

In 2001, Kangnai joined the SATRA organization, the world's largest footwear research organization, and invested 10 million yuan to set up a world-class footwear design and R & D center in line with the requirements of SATRA and take the initiative to participate in the formulation of relevant international footwear trade rules and technical standards.

Many years ago, AOKANG invested heavily in the introduction of 30 world-class production lines, and set up shoe design center and information center in Italy. Italy shoe masters and design masters were stationed in Wenzhou headquarters to guide the development and design, developing thousands of new varieties every year.

Red dragonfly and Italy 100 years famous enterprises and domestic elite schools jointly built technology laboratory, completed more than 10 leather shoes technology improvement, applied for 56 national patents, deeply recognized by science and technology departments and the market.

Baotuo expand market anti barriers

While foothold in expanding the domestic market, Wenzhou shoe enterprises are actively participating in international cooperation and competition, and dare to challenge the international alligators.

The shoe leather industry association has organized Wenzhou enterprises to participate in the two annual Italy international shoes exhibition in 7 consecutive years, organizing enterprises to participate in international footwear exhibitions such as the United States, Germany and India, and urging more enterprises to enter the international market.

In addition, the municipal government and relevant departments and trade associations also actively lead enterprises to cross the country to carry out brand docking.

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Since the European Union began levying 16.5% anti-dumping duty on Chinese leather shoes in October 2006, AOKANG and other enterprises have always been active in responding to unfair trade protectionism.

In March 31st this year, the EU's anti-dumping measures against China's leather shoes finally came to an end.

Xie Rongfang, executive chairman of the shoe leather industry association, said that Russia's "grey customs clearance" and other issues have been perplexing Chinese shoe companies.

In order to better and faster inform the foreign trade policy and trade protection measures which have negative impact on the industry, and remind enterprises to prepare for the preparations, three years ago, the Wenzhou footwear products foreign trade warning and demonstration spot was established by the Provincial Department of Commerce.

At present, trade associations have gradually established foreign trade information liaison points in countries such as Italy, Spain, Russia, the United States and Nigeria.