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    Good Faith In Identity Card -- Nine Integrity Management Department For Adult Enterprises

    2011/11/15 9:08:00 29

    Enterprise survey


    With the development of the economy and the prosperity of the market, why is the integrity of the enterprise still?


    Not satisfactory? How?

    enterprise

    How can enterprises establish their integrity? How to deal with the problem of dishonesty?

    Spin

    The Internet was investigated online and carried out at the Fifth China brand Festival.

    scene

    Investigation.

    Of the 4461 people surveyed in the textile and garment industry, 99.73% came from small and medium enterprises with annual sales of less than 300 million yuan, mainly distributed in the Yangtze River Delta, the Pearl River Delta and the Bohai rim.


    1 90% enterprises set up integrity management department


    With the strong desire of some enterprises to maximize profits, events that deviate from the basic principles of honesty and credit occur frequently, and the credibility crisis of such enterprises is just like viruses. If allowed to develop, it will not only cause harm to customers and individual enterprises sooner or later, but also cause damage to the industry, social and economic development, and even the reputation of Chinese enterprises in the international market.

    A large number of enterprises reflect, "for integrity, we are resolutely maintained."

    According to the survey, most of the enterprises in textile and clothing have begun to give priority to honesty and credit, and set up part-time or special credit management departments in enterprises. In order to guard against the credit risks brought by other enterprises, many enterprises have established credit system or risk prevention system.

    They all know that the market economy is a credit economy, has its own rules, and rules the market with its own rules. Those who do not abide by the rules will eventually be eliminated.


    2, since many textile and garment enterprises regard honesty and credit as the most important part of the development of enterprises, why are there many credit crises? Many textile and garment enterprises believe that institutional barriers, lax enforcement, low professional ethics, short term behavior, poor supervision and lack of integrity environment are the main reasons for frequent credit problems in Chinese enterprises.

    In the course of the investigation, many respondents believed that a large number of enterprises could still get a lot of benefits even if they did not speak well.

    This may also be the reason why some enterprises have repeatedly crossed the moral bottom line.

    For the countermeasures to enhance the integrity level of the enterprises, the respondents believe that speeding up the credit legislation process, strengthening the enforcement of law, establishing enterprise credit files, speeding up the reform of the system, and increasing the supervision and exposure of public opinion are good ways.


    The credibility building of an enterprise is not only confined to the inside of the enterprise, but also to its business partners. If the enterprise's self-awareness is not strong enough, it may also encounter a crisis of dishonesty. In order to ensure that it is not troubled by the discredit business, 100% of the textile and garment enterprises will carry out credit management for their business partners.

    After investigation, many enterprises encountered problems such as arrears, fake and shoddy products, false information and tort.

    When dealing with the dishonest behaviors encountered in the operation, enterprises will take legal action, report to the relevant departments, resolve disputes between the two sides, and no longer cooperate with them.


    Everybody's words


    On the Fifth China brand Festival, Cheng Siwei, vice chairman of the ten NPC Standing Committee and honorary chairman of the brand China industry alliance, Ai Feng, chairman of the brand China Industry Federation, executive chairman of the brand China industry alliance, and Liu Donghua, founder and chief architect, respectively expressed their views on the topic of integrity.

    They believe that at present, many enterprises have repeatedly broken the bottom line of honesty and credit, resulting in frequent incidents due to lack of integrity. Honesty is the foundation of human life, but it is fading away within a certain period of time. Recasting the cornerstone of integrity is precious.

    At the same time, in today's highly developed information industry, once the enterprise violates the moral bottom line, it is hard to escape the big network of the Internet.

    {page_break}


    Cheng Siwei, vice chairman of the ten NPC Standing Committee and honorary chairman of the brand China Industry Alliance:


    "Da Vinci incident" shows that enterprises are not honest and confident.


    Brand is the result of the accumulation of long term goodwill, and integrity is the foundation of brand development.

    At present, some enterprises have not attached enough importance to brand building, and even have some integrity problems. This not only destroys their brand image, but also destroys the brand image of China.


    The "Da Vinci incident" illustrates that enterprises are not honest enough, nor are they confident enough, but obviously they are their own products. However, if they want to play the banner of foreign brands, this will exist in many Chinese enterprises. If the business community wants to change this situation, it must adhere to honesty and innovation as the soul.

    Enterprises must not think consumers are bullying. Now micro-blog and other information pmission channels are so developed that nothing can escape the eyes of consumers.


    Ai Feng, chairman of the brand China Industry Alliance: the three devil who destroys the brand culture.


    The development of Chinese brands is exciting and worrying.

    There are three major causes of serious quality accidents in China recently. First, some industries in China are underdeveloped, the concentration of market and brand is not enough, and the number of enterprises is large. Some enterprises, especially small businesses, do not have the necessary technology and management conditions.

    Two, supervision is not in place. There are still many loopholes in the supervision of production links, supervision of market links, detection methods and standards.

    The three is the lack of moral culture.


    In terms of quality events, the dispersion of industry and ineffective supervision are the objective conditions, and the lack of moral culture is the root cause.

    How to strengthen the construction of moral culture, the most important thing is to believe in the strength of the brand and to exert the strength of the brand.

    The way of brand culture is integrity, innovation and responsibility.

    Integrity is the bottom line, the lifeline; innovation is the on-line, is the ability line; responsibility is the hotline, is the emotional line.

    Honesty is the bottom line and lifeline.

    Abide by integrity like loving life.

    The reasons why Chinese brands enter the international market are very difficult. There are quality problems and technical problems, but the core is integrity.

    To be an international brand, we must start with integrity.


    Honesty, innovation and responsibility have been advocated for many years. Why do some people still know that they can not do it? Lack of gratitude, quick success and instant benefit and one-sided achievements, these three demons are the culprit of destroying the brand culture.

    Therefore, if we want to push forward the brand revolution and brand culture construction, the basic way is to "strengthen the right and dispel evil, and raise the road to demon". We must continue to advance in industry, system, policy and supervision.

    {page_break}


    Liu Donghua, executive chairman of the brand China Industry Alliance and founder and chief architect of Zheng and bird: when integrity meets the Internet


    With the advent of the Internet era, the Internet has gradually become the basic way of life for people, and it poses a major challenge for enterprises and even people.

    A person who does not speak good faith and does bad things may be able to go far or succeed. When someone knows who this person is, he may have been better. He has bought all his face. He is already very strong.

    However, this situation is less and less likely today. If you still feel that you do not know what you are doing, and you will go the old way, then he is obviously wrong. A micro-blog can kill a person.

    This is clear to many.


    Now the society is undergoing major changes. To be a good person and do good deeds is to be able to bear loneliness.

    The survival of opportunism can not be found by doing bad things. If we succeed in luck, we will lose more and more failures.


    Expert comment


    Honesty is the golden brand of modern enterprises.


    Integrity ethics is the traditional virtue of the Chinese nation and the moral foundation of an enterprise.

    In the shaping of enterprise values, "honesty" is the soul of enterprises to gather their hearts. "Faith" is the foundation of enterprises, and the concept of honesty is one of the key points in the construction of corporate culture in China.

    It is also the foundation for enterprises to survive.

    In ancient China, there is a saying that "no faith does not stand". In the Analects of Confucius, Confucius said, "no one can stand without faith" and "no one can believe in others."

    Honesty is the essential meaning of enterprise moral management.

    Confucians often talk about sincerity, self-cultivation, family planning, governing the country and the whole world. Its prerequisite is honesty.


    As early as the Warring States period, there was a demand for commercial activities, which is "no price in the market, no fake in the country".

    In the Ming and Qing Dynasties, merchants always advertised honesty, and most of them were "Confucian and Taoist business".

    Shanxi merchants and Huizhou merchants are the two most powerful commercial forces in ancient China.

    Liang Qichao said, "Shanxi Merchants keep their faith". Hui merchants are also "good but good Confucian". They can "treat others with sincerity, and trust with others".

    Good credit culture has become the way for businessmen to succeed.

    Honesty is also the golden brand of modern enterprises.

    Today, many well-known enterprises have realized the importance of "honesty".

    The top managers of Haier have broken the unqualified refrigerators, that is, to fulfill the promise to the market and consumers, "never let an unqualified Haier refrigerator flow to the market".

    "Honesty" is brand and intangible asset.

    Many international companies attach great importance to integrity ethics.

    For example, IBM regards honesty as the motto of enterprises; Panasonic Corp regards "winning people's trust" as the value of an enterprise; NOKIA regards "technology based on people" as the essence of its integrity.


    Corporate integrity is the foundation for enterprises to succeed in a market economy. Corporate integrity means that enterprises should abide by laws, abide by the law, be honest and trustworthy, and win the trust of consumers in all activities of the market economy.

    At present, a prominent problem of Chinese enterprises is the lack of credibility.

    The lack of integrity in enterprises has great harm, and the lack of integrity affects the sustainable development of enterprises themselves.

    Even after many years of development, many Chinese enterprises have lost their brand because of lack of credibility.

    As one of the five largest accounting firms in the world, Andersen, Sanlu, Shuanghui and Da Vinci today are the best evidence.

    Strengthening the integrity culture construction of modern enterprises and establishing the corporate values with integrity as the core is the most basic guarantee for the everlasting development of enterprises.


    In Confucius's ethics and ethics, "righteousness" is regarded as the moral principle of judging the behavior of enterprises and people.

    The "righteousness" here is a manifestation of social responsibility.

    Enterprises only see immediate interests.

    Without considering the "righteousness" that it bears.

    It failed to fulfill its social responsibilities.

    It is bound to be abandoned by the market.

    For example, "Sanlu milk powder" and "Shuanghui incident" put the interests first, and threw the meaning behind their heads.

    While pursuing profits, Chinese enterprises must stick to their moral bottom line and shoulder their due social responsibilities.

    In exchange for profits at the expense of morality and consumer interests, it will ultimately pay a heavy price.

    In traditional Chinese Confucian culture, the concept of "righteousness and profit" is a philosophical concept that enterprises must follow in building values.

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