The New Clothing Trading Center Settled In Xintang &Nbsp, Leveraging The Hanfu Breakthrough.

New Fashion Trading Center settled in Xintang

As a manufacturing city in eastern Guangzhou,

In fact, with the financial crisis triggered by European and American debt, the small and medium-sized enterprises in Xintang Town, which is mainly made up of jeans and garments, are facing unprecedented challenges. Li Nengjian, mayor of Xintang Town, admitted to the new express reporter that under the financial crisis, the soft rib of Xintang's textile industry has gradually revealed that the traditional and single production and sales mode has been unable to meet the requirements of market development. The industry must pform to three dimensions and internationalization. The settlement of global international also shows Xintang's "trial water" new sales mode. It is reported that global international is currently the only property selling shop in the wholesale market in the world, with a total construction area of 24 thousand square meters and about more than 2000 shops.

Prior to that, Xintang town is also constantly looking for opportunities. For example, in 2009, the Xintang cowboy has been hand in hand with Alibaba to seek "North". At that time, Zengcheng Xintang Town People's government, Xintang international cowboy City, Xintang cowboy culture communication company and Alibaba Network Technology Co., Ltd. signed a strategic cooperation agreement, set up an online industrial cluster e-commerce platform for Xintang town cowboy enterprises, so as to enhance the professional market of Xintang town cowboy.

Leveraging Korean clothes and breaking out

Unlike the "cowboy" that Xintang town has been playing the main role, global international will take the wholesale of Korean clothing as its positioning.

According to the relevant person in charge, the goal of global international is to promote the clothing pillar of Xintang town with Korean clothing and clothing industry.

Ding Li thinks this idea is quite new, he analyzed, "first of all, the Chinese people prefer Korean dress to the clothing. This determines the feasibility of the plan. Secondly, in the process of industrial pformation and upgrading of Asian countries, the Korean model is relatively successful. Global international can borrow Xintang town as a pit place to introduce Korean clothing to attract the South Korean boss to settle down in Xintang town. At the same time, the advanced textile technology of Korea can also be introduced to speed up industrial upgrading."

At the same time, as part of Guangzhou's eastern hub of pport, Zengcheng has to mention that Xintang's geographical location is unique.

First of all, the intercity light rail linking Guangzhou and Guangzhou will set up a site in the high-end business district of Zengcheng Development Zone to become a hub for joining Guangzhou. Secondly, Metro Line 13 and line 6 will also open a site in Zengcheng to strengthen the link between Zengcheng and the urban area.

In Dingli's view, in the future, global international can break through with Korean clothing and dress, and create a window of textile industry linking Guangzhou to Dongguan.

But Ding also mentioned that if we want to make universal international a real Korean clothing distribution center, the government should give support to the introduction of foreign businessmen.

It is understood that, as the future hub of the eastern traffic, besides the Guangzhou Guangzhou deep intercity light rail and the subway, the end of the Guangzhou SR high speed rail will be located in the Zengcheng development zone. As one of the industrial bases, the traffic planning has gradually begun to take shape.

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expert opinion

Ding Li, Professor of Guangdong Academy of Social Sciences,

Large and small enterprises should have division of labor.

Ding Li, a professor at the Guangdong Academy of Social Sciences, believes that the economic crisis has made the export textile enterprises face a grim situation. There are two main reasons: first, the debt crisis in Europe and the United States has led directly to the reduction of orders in export enterprises; secondly, the rise in the RMB exchange rate has also led to the tightening of export enterprises' profit margins.

"Once an American scholar said that the financial crisis was 35 years short and 8 to 10 years long. Therefore, like Xintang Town, manufacturing enterprises with export oriented enterprises should accelerate the adjustment and upgrading of industries."

For this reason, Dingli put forward suggestions on the division of labor between big and small enterprises in the summit of the first clothing industry development summit in Xintang. "The problem now is that there are more situations of single business among enterprises, big businesses and small businesses are doing the same things. Small businesses do OEM and big businesses do OEM processing."

Ding Li believes that under the financial crisis, big enterprises should do well the role of the leader and encourage large, medium and small enterprises to work together and support each other instead of fighting for jobs.

On the other hand, Ding Li believes that the second problem faced by SMEs in Xintang and even China as a whole is "honesty". "Once the economy prospered, SMEs did not need to consider bank credit at all, but now their capital chain is in trouble. Because of the irregular operation in finance and taxation, the problem of credit difficulty of SMEs has emerged again."

Ding Li said that SMEs should make standardization in all aspects through this financial crisis, so that enterprises can emerge and enable enterprises to become citizen enterprises.