• <abbr id="ck0wi"><source id="ck0wi"></source></abbr>
    <li id="ck0wi"></li>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li><button id="ck0wi"><input id="ck0wi"></input></button>
  • <abbr id="ck0wi"></abbr>
  • <li id="ck0wi"><dl id="ck0wi"></dl></li>
  • Home >

    Dalian: How Fast Does Fashion Industry Need To Be?

    2011/11/15 12:52:00 17

    Fashion Is Fast.

    A few days ago, the annual report of Esprit, the parent company of fashion brand, showed that the net profit of Esprit fell 98% year-on-year by the end of June this year. This is also the 3 consecutive year of profit decline.

    In contrast to the sharp drop in the profits of fast fashion brands such as Esprit, in recent years, ZARA, H&M, C&A, UNIQLO and other fast fashion brands have been attacking cities in various cities in the country.

    In fact, as a fashionable city with high consumption ability, Dalian's fast fashion brand competition is particularly fierce.


    "In the past two years, ZARA, H&M, C&A and UNIQLO have opened 10 stores in the urban area of Dalian, plus the stores of those fast fashion brands. Dalian's fast fashion market is now saturated."

    Dalian insiders said that the speed of new products should be regarded as the core.

    Competitive power

    The fast fashion is speeding up in Dalian, but how fast can the Dalian market run?


    1 race horse race stage to compete for hundreds of millions of market in Dalian


    On October 9th, at 1 p.m., the reporter came to a Esprit store near qingni wa bridge, and saw only a handful of customers in the shop.

    However, the head of the store is not worried about this. "Our store has been in operation for 10 years, and customers are sometimes more and sometimes less normal."


    According to insiders, Esprit entered the Dalian market in 1995, and has opened 23 stores in 16 years, all of which are direct stores.

    In addition, by the end of this year to early next year, Esprit also plans to open 4 direct outlets in Dalian.

    "In recent years, the number of Esprit stores in Dalian has been decreasing, and the" three bars "that have seldom been discounted before are often discounted, or various buying and sending activities are launched.

    The industry said.


    Is this really the case? Yesterday, reporters repeatedly contacted and interviewed Esprit, who is responsible for the operation of the Dalian branch of the company, Ms. Wei, who said: "in recent years, many fast fashion brands have entered the Dalian market, which has a certain impact on Esprit.

    passenger flow

    They are shunted out, but each brand has its own stable consumer group, and its impact is not too great.


    In the past one or two years, fast fashion brands have entered a fast development channel in Dalian.

    According to preliminary statistics, there are 4 ZARA stores, 2 C&A stores, 2 H&M stores and 2 UNIQLO stores in Dalian.

    Moreover, other fast fashion brands are also eyeing the Dalian market.


    "At present, Dalian's fast fashion brands are still in the market.

    Horse racing circle

    In the strategic layout stage, people are still sharing the cake, and the risk is behind it.

    Dalian insiders say that in the Dalian market, the fast fashion brand is facing a large scale market.

    As for its industry profits, it is still a mystery. However, the industry believes that its net profit is not high due to its frequent display and new publicity.


    2 fast fashion shock, some brands rely on discount impulse.


    "The market cake is so big. Now there are too many people to divide the cake. It can't be unaffected."

    Esprit an insider told reporters.


    The industry believes that if ZARA, UNIQLO and other fast fashion brands compete "speed", Esprit and other brands really do not have many odds.

    "The old brands that used to be fashion leaders have fallen behind, especially when they are catching up with fashion. The speed is the core value of fast fashion brands.

    From design to clothing sold on the counter, the cycle of Esprit is 2~3 months, while H&M is 21 days, and ZARA is said to take only 12 days.

    In addition, H&M is keen on working with big star designers in design, while ZARA's designers are inspired by the fashion week, and still take Esprit as an example, which fails to keep up with fashion in design and is more expensive.

    A clothing industry in Dalian said.


    For these different voices, Esprit Dalian branch responsible person Wei Wei believes that the speed of fashion style updates and whether the fashion front is closely related to brand positioning.

    "Strictly speaking, Esprit does not belong to fast fashion brand, it does not pursue to be at the forefront of fashion, but a popular fashion."


    It is not only the predecessors who have been leading the fashion, but also the traditional clothing brands.

    "Branded goods are very fashionable, and they are not expensive. Many young people can afford it and feel decent."

    This is the reason why many young white-collar workers abandon traditional brands and choose fast fashion.

    "Since sales of ZARA, H&M and other fast fashion brands in the mall, our sales volume has indeed declined, and sometimes we only rely on discount sales."

    Shahekou District, a shopping mall, a casual wear brand shop sales staff said.


    Will the 3 market be saturated in the future?


    "In the past one or two years, fast fashion brands have flocked in, and for now, the Dalian market is saturated, and with the emergence of more fast fashion brands and stores, there will be a fierce battle in the fast fashion market."

    The industry in Dalian said that choosing a fashionable and rich business district is the location rule of fast fashion brands.

    In Dalian, the fast fashion brand has basically completed the layout of several shopping malls or business circles such as times square, peace square, Tianxing Roosevelt and qingzawa bridge.

    Fast fashion

    The density of brand shops is further increased, and its radiant radius and target consumer groups will not be able to meet the requirements of opening stores.


    In addition, in the Dalian market, the fast fashion brands are mostly close shop, basically, "where your shop goes, where I will go". This layout will evolve into a close combat between the fast fashion brands in the future market.

    "Every fast fashion brand has its own brand appeal, but in the view of ordinary consumers, the difference between some fast fashion brands is not obvious. In this case, price is the most sensitive lever.

    Therefore, in the future, a price war between fast fashion brands may be unavoidable.

    Insiders said.


     
    • Related reading

    Shishi Traditional Industries And Emerging Industries Fly Together

    Other
    |
    2011/11/15 11:34:00
    15

    China Top 100 Clothing List 17 Years &Nbsp; Henan 12 Clothing Enterprises For The First Time.

    Other
    |
    2011/11/15 9:52:00
    25

    江蘇紡機業前三季度保持高速增長

    Other
    |
    2011/11/14 14:46:00
    8

    大連:快時尚品牌貼身開店肉搏

    Other
    |
    2011/11/14 13:11:00
    8

    Guangxi Cocoon Silk Market Or Turning Point &Nbsp; The Scenery Should Be Long Enough.

    Other
    |
    2011/11/14 11:28:00
    10
    Read the next article

    China'S Fashion Brand Changes In The Clothing Industry Vitality

    Recently, the China clothing Summit Forum, with the theme of "vitality and change", was hosted by the China clothing association and the Ningbo Municipal People's government. It was held in Ningbo. According to the participants, Chinese fashion brands are basically fighting the domestic market, but they have not yet come out of the country, but are just thinking about "rushing out of Asia to the world".

    主站蜘蛛池模板: 国产卡一卡二卡乱码三卡| 思思久久99热只有频精品66| 国产偷久久久精品专区| 亚洲精品在线免费看| 91在线一区二区三区| 最新国产三级在线不卡视频| 国产免费内射又粗又爽密桃视频| 两性色午夜视频免费网| 特级毛片a级毛片在线播放www| 国产精品无码一区二区三区不卡 | 一个人免费视频观看在线www| 激情三级hd中文字幕| 国产特级毛片aaaaaa高潮流水| 久久久亚洲精品无码| 米兰厉云封免费阅读完结| 国产精品美女一区二区三区| 久久精品人成免费| 精品无码av无码专区| 小爱同学下载二三三乐园| 公天天吃我奶躁我的在线观看| 992tv国产人成在线观看| 日韩视频中文字幕精品偷拍| 噗呲噗呲好爽轻点| 91福利精品老师国产自产在线| 日韩在线视精品在亚洲| 免费的a级毛片| 浮力影院亚洲国产第一页| 无码欧精品亚洲日韩一区| 亚洲美国产亚洲av| 黄色污网站在线观看| 婷婷五月综合色中文字幕| 亚洲乱码一二三四五六区| 美国式禁忌3在线影片| 少妇人妻偷人精品视蜜桃| 亚洲国产成人久久综合一区| 色综合视频一区二区三区| 在线中文字幕网| 久久一区二区三区精品| 正在播放国产伦理片| 国产精品婷婷久青青原| 中文字幕julia中文字幕|