China'S Fashion Brand Changes In The Clothing Industry Vitality

Recently, the China clothing Summit Forum, with the theme of "vitality and change", was hosted by the China clothing association and the Ningbo Municipal People's government. It was held in Ningbo.

According to the participants, Chinese fashion brands are basically fighting the domestic market, but they have not yet come out of the country, but are just thinking about "rushing out of Asia to the world".

Under the background of economic globalization, China's textile and garment industry is facing new opportunities and pressures, and it is urgent to accelerate business mode innovation, production capacity upgrading and resource integration.

This forum thoroughly analyzes the difficulties faced by the current garment enterprises, discusses the impact of the rapid popularization of the new market mode on the brand, and the strategies to maintain the vitality of the garment industry.

Economists from the clothing industry, government stakeholders, new generation entrepreneurs, brand planners, avant-garde designers, experts in e-commerce operations and representatives of university scholars attended the forum.

CEO Zhang Zhe of Shanghai jinbrocade Consulting Co., Ltd. believes that after more than 30 years of development, China has developed into the largest garment industry in the world. Its production capacity and scale are unmatched. Chinese clothing is also everywhere. But China's clothing brand so far is also a clothing brand, and there is no fashion brand. Fashion brands are basically fighting in the domestic market.

Zhang Zhe pointed out that China's economic and cultural development based on the macro environment has already built up support for our brands from clothing brands to fashion brands. From the level of industrial development, our industry already has a number of enterprises that attack the domestic and foreign markets by brand. From the action of fashion brands, our enterprises have developed a number of branding styles with bright prospects.

With the rise of the reform and opening up, Ningbo's textile and garment industry has emerged YOUNGOR, Shan Shan, Taiping bird and other clothing brands. It is an integral part of China's textile and garment industry, and is also one of the important industrial cluster bases.

Ningbo clothing enterprises have realized the pnational operation through the way of "leveraging force". YOUNGOR has achieved "leveraging force" through the acquisition of the sales channels of multinational companies. Shanshan first operated the international brand, and then achieved the goal of pnational management through cooperation with the world's top five hundred enterprises, Itou Tada, which is also a "borrowing force".

Yu Hongyi, standing committee member and deputy mayor of Ningbo Municipal Committee, said that since the founding of the Ningbo International Fashion Festival 15 years ago, the total output value of the city's textile and garment industry has increased from 20 billion yuan to more than 120 billion yuan, and the industry scale, employees and enterprises have made substantial growth. At present, they are developing towards branding, diversification, creativity, fashion and high-end. Textile and clothing are still one of Ningbo's most famous business cards.