Net Batch Age &Nbsp; 90% Wholesale Clothing Market Will Disappear In 5 Years.

E-commerce has a great impact on traditional enterprises.

In July this year, the area of Pacific Computer City, which was once one of the top three cities in Zhongguancun, Beijing, will also be reduced by 50%; the Guangzhou Sanlian bookstore, Beijing wind loose pine, and the largest private chain bookstore in China. Photosynthesis "One after another". Affected by the wholesale channel of the network, the more than 1000 wholesale markets of clothing will disappear by 90% in 5 years.

Globally, in addition to big staple goods, there are no wholesale clothing markets in Europe and the United States.

　　 The wholesale market can not afford to get goods.

Ms. Zhang, who opened a clothing store in Hengyang, gave us an account. Ms. Zhang usually took the goods to Guangzhou. Although it didn't take much time, the toll was very high. Hengyang to Guangzhou now has very few ordinary trains. The price of the high-speed rail is 245, the round-trip toll is close to 500 yuan. Besides, there is a disadvantage that it is not convenient to return the goods, and the unsalable sales of the clothes seriously damage the profits.

On the one hand is Retailer The rental price is 70 thousand, and the wholesale price of each garment is no more than 30 yuan, and each garment can only earn a few yuan, with an average of 5 yuan per garment as an example. Every day, it is necessary to wholesale more than 200 clothes to ensure balance. "Now less than 20% of the stalls are making money, 50% is not losing no money, 30% is in a loss". However, about 2 years ago, the wholesale business of thirteen lines is still a very profitable business. When asked about the reasons for the decline in business, Mr. Xiang said that the wholesale e-commerce of the clothing had caused an impact on the wholesale volume of the entities, and the wholesale business was particularly bad now. The cost of getting goods from the physical wholesale market is too high. On the other hand, the rents of the physical wholesale market are rising. A wholesaler in Guangzhou's thirteen row told reporters that he himself was less than 5 square meters of stall, every month.

The pressure experienced by wholesalers will be transferred to retailers. The most direct embodiment is the promotion of wholesale clothing prices, which makes retailers difficult to resist. More retail clothing owners begin to search in the Internet. Source of supply 。 90% of the clothing wholesale market will disappear in 5 years. It is not alarmist. In fact, 80 or 90% of the clothing store owners never even know the wholesale market. From the cool goods forum, "clothing store" learned that the younger generation of clothing owners had completely left the real wholesale market, and they all got goods from the Internet.

　　 The cycle of history -- 15 years and one era

Getting goods from the entity to the Internet is a wonderful phenomenon, so we have to look back. clothing The history of wholesale is trying to find some rules that can be used for reference.

From 1978 to 1993, roadside stalls were the initial form of the wholesale clothing market.

From 1993 to 2008, the commercial building style, the opening of the Guangzhou white horse clothing city in January 1993, opened the era of commercial clothing wholesale market.

In 2008, the rise of online shopping market, clothing wholesale began to enter the era of "net batch".

In the era of "net batch", the development of the network economy has made a huge impact on the traditional clothing wholesale market. The buying habits of consumers and retailers have changed. From the past, the clothing styles, colors and qualities of the clothing shop have been inspected, and the quality of the goods has been judged by moving the mouse to view the clothing pictures, sales volume and evaluation. Net batch has surpassed the limitation of time and region, there is no traffic trouble and the price advantage is obvious. In the past 15 years, under such circumstances, the transformation of traditional clothing wholesale market to e-commerce is the only way to find a breakthrough in an awkward situation.

　　 In the era of net production, where should traditional clothing enterprises go?

Network wholesale will be a reform of garment industry, and it is also an opportunity. When the market share of the net batches is further increased, the physical wholesale market is bound to suffer a certain blow. In order to fight for business, some wholesale markets will transform the market into a wholesale market suitable for the physical network, such as Guangzhou's Great West Hao. And more self produced clothing. Wholesaler From the past in the well-known wholesale market rented a stall, with a view to directly awarded to customers to earn the difference, became a direct access to vertical clothing wholesale e-commerce website to expand business.

But the spring of clothing wholesale e-commerce is far from coming. The shortage of professional talents and the arrival of the electricity supplier bubble make the electricity supplier situation become confusing. But people with lofty ideals have gone ahead. Take the vertical clothing small business and the well-known wholesale cool goods network as an example. They not only build online trading platform for clothing wholesalers, but also launch the 2011 generation generation cool clothing business annual meeting, jointly with the well-known clothing business enterprises and the small and medium-sized clothing wholesale enterprises, providing the opportunity for the apparel enterprises to learn and communicate under the line, with a view to help more. clothing Enterprise customers open up the market and tide over difficulties.