Men'S Brand Seven Wolves And Seven Grid "Network Marriage" Entrepreneurial Performance
In 2011,
Singles Day
And again.
On the eve of November 11th, the men's brand seven wolves network "married" Taobao's hot trend brand seven grid, and on the Internet for 7 days, "water feast", through the distribution of high coupons and thousands of free postage gifts and friends interact with each other, and urged single friends to bravely love, do not reject naked marriage, find the right half before the bachelor's day.
It is understood that in the short span of 7 days of 24~30 October, Taobao's seven wolves and seven grid "
network
There are more than 60000 page views on the "big wedding" activity, and the sales volume of the two stores is up to ten million on the same day, creating two new stores in Juhuasuan. The VIP and gold coin have made outstanding achievements, and have led the sales performance of Taobao's wedding and other related industries at the same time. "Juhuasuan"
Two brand marriage is a normal thing, but this is a household name for men.
brand
A woman who owns a large number of loyal online shoppers and is regarded as a trend weathervane, combines strength and strength with the promotion of marketing methods, laying the foundation for the success of the seven wolves and the seven grid marketing alliance.
This is also different from the sales strategy of most merchants who started intensive discounts sales in November 11th. The seven wolves and the seven Ge network wedding were the banner of creative marketing, which aroused the attention of the industry and the enthusiastic response of the online shopping crowd.
The two most successful brands are consumers.
Why do we say this? There are some differences between online consumers and offline consumers.
Internet consumers are a group of young people. They are accustomed to online shopping, convenience, price concessions and other online shopping advantages, making it difficult for them to pfer to offline consumption. Similarly, offline consumers are middle-aged or elderly people who are used to shopping in physical stores, trying to wear goods or three goods, and they are unlikely to accept virtual products online.
From another point of view, a brand can not "eat" online and offline consumers.
Because different age groups, different occupations and different shopping habits determine their consumption specific.
And when "Ge Ge meets wolf", it produces a magical effect.
Through the influence of seven wolves under the line, the popularity of online seven grid has been enhanced, while online "grid" has also promoted the online wolf.
From this, we can see that after the price war baptism, e-commerce has gradually demonstrated the ability to draw consumers. Through the integration of hot events and the integration of emotional marketing methods, the commodity discount will be gradually reduced, providing goods to the online shopping customer experience at the right price, and paying more attention to meet the psychological needs of online shopping consumers.
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