Taobao Mall Singles Day Behind The Scenes: The Price Is A Bit &Nbsp; The Receipt Is A Bit Late.

On November 12th, the "November 11, 2011", known as the "century Singles Day", was made in November 11, 2011, which made Taobao mall realize its super sales of 3 billion 360 million yuan per day.

Taobao mall official data showed that in November 11th, after 24 hours of Singles Day 50 percent off promotion, it realized 3 billion 360 million yuan sales, plus Taobao's data, the total sales amounted to 5 billion 200 million yuan.

There was a rapid growth on the basis of sales of 1 billion yuan in the same period last year.

It is worth noting that a month ago, Taobao mall issued the announcement on renewal of investment and rules adjustment in 2012, which substantially increased the cost of technical services for merchants, up to 10 times.

Since then, small and medium-sized businesses have established the "anti Taobao alliance", expressing their dissatisfaction through the form of "cyber siege" and "door-to-door protest".

However, Ma Yun and Taobao mall President Zhang Yong showed a strong attitude and said they would never compromise.

Then, there was news of Tencent QQ mall, Dangdang and so on to attract Taobao buyers.

But from yesterday's overall sales of Taobao, the impact of the incident can be ignored.

Most commodities: "first price increase and then discount".

In the first hour after the activities of singles day, the turnover amounted to 439 million yuan.

According to buyers, the number of real cheap goods is very small. They are almost robbed at the first time. Most of the other commodities are "first priced and then discounted".

An industry insider told Phoenix network technology that Taobao mall had half off of its merchandise and clothing and fashion products. The profits of these products were higher. Even after the discount, they could still get profits, but the profits of digital products themselves were low. Many businesses could only meet the requirements of this activity by half off after raising prices.

Taobao Mall: not forcing merchants to participate

Officials say the singles Festival is after months of preparation. There are more than 2000 brand stores and millions of products. Almost all products are playing 50 percent off.

According to the insiders, if all of these products are suitable for promotion according to the strength of 50 percent off, all those who are low in profit are bound to sell at a loss. In particular, Taobao mall just raised its payment last month, and businesses may be forced to participate.

Subsequently, Phoenix network technology linked to the Taobao mall, the other side said that the activities are all businesses active registration, Taobao mall to participate in double 11 businesses have higher requirements for services, such as participating businesses must reach a certain store rating, goods are not allowed to oversell, designated time must be shipped, virtual high prices will again be heavy.

Courier effect: next week, the goods will be delayed for 1-2 days next week.

According to official data, Taobao's Alipay trading volume reached 3 billion 360 million yuan per day, generating 10 thousand packages per minute and 178 orders per second.

After last year's purchase on singles day, buyers responded by saying that after the success of the paction, they received more goods than before.

Taobao said that it began to allocate resources from September, and signed an agreement with 9 express companies to ensure that the Taobao 11 goods could be delivered to consumers in time.

According to incomplete statistics, a total of 40 thousand couriers have been concentrated in these express enterprises, and more than 700 express trucks are specially responsible for the pportation of goods that are double and 11.

Industry insiders say that next week, domestic express will mainly digest orders due to promotional sales, which will be delayed 1-2 days later than usual.

But does not affect the daily express delivery.

Most of the express delivery personnel are specially assigned to handle daily items, and will not crash with Taobao orders.