2011 Hongkong International Autumn Garments And Fashion Materials Exhibition

In the past 30 years, Hongkong has developed from clothing, clothing and production base to service center, and has the great opportunity to evolve into creativity.

As an important professional exhibition of textile and fashion materials in Southeast Asia, Hongkong International Autumn garment and fashion materials exhibition is internationally renowned.

At the media briefing, Wen Ting, general manager of Frankfurt Exhibition (Hongkong) Co., Ltd. said: "we are confident that we will push forward the garment and garment industry in Hongkong and strive to work closely with local promotion agencies, designers and manufacturers.

The theme of this season's exhibition is "evolution", which is to integrate all the talents and resources in the most competitive fashion industry so as to further promote the further development of the industry.

Transformation of consciousness

Through the platform of Hongkong International Autumn garment and fashion materials exhibition, we can see the future market and key points for the development of textile and fabric industry in Asia and even in the world. Under the guidance of this weathervane, practitioners in the clothing and textile industry are identifying their respective development directions.

As the head of the Taiwan Textile Development Association said, the challenges faced by Chinese mainland enterprises have been experienced several years ago in Taiwan.

"After experiencing the rapid development period of environmental pollution and rapid consumption of energy, we began to introspection in the face of bitter experience."

The official said, "after more than 10 years of exploration and efforts, Taiwan has found functional fabrics as a breakthrough for industrial upgrading.

And by enhancing the competitiveness of products, Taiwan's textile enterprises have also formed a gradual growth trend.

Today, enterprises in mainland China are still exploring the stage of breakthrough.

This requires not only more perfect regulations for dyeing and finishing wastewater treatment, but also the social responsibility of enterprises.

In order to highlight the characteristics of the Hongkong Exhibition: fashion, environmental protection and functionality, the organizers of the exhibition set up the two exhibition areas of "fashion towards environmental protection" and "functional fashion meet fashion", showing two directions of the future development of the textile industry.

The development of environmentally friendly fabrics complies with the general trend of global environmental governance, and meets the spiritual needs of modern urbanites. The development of functional fabrics meets the needs of people's increasingly rich life contents.

Such as waterproof, windproof, breathable, wrinkle resistant, antibacterial and other functions have been used in various outdoor and special occasions clothing production, and more interesting memory fabric, can better meet the requirements of ergonomics, provide better comfort.

In addition, in the same exhibition hall, reporters saw several sets of environmentally friendly clothing designs using recycled fabric technology.

They are the award-winning works of the environmental clothing design competition.

According to the organizers, these designers who participate in the environmental design competition will receive the tax exemption from the government in the course of their entrepreneurial development in the future.

It can be seen that environmental protection is not just a matter of speaking, but a joint effort of designers, enterprises and governments to achieve long-term results.

All commercial pursuit of quick success and instant benefit is contrary to the spirit of environmental protection.

For Chinese textile enterprises, environmental protection is not a matter of time, but a question of consciousness.

In addition to the high quality buyers from all over the world, exhibitors are deeply appreciative of the fashion design cooperation and the product display of the trend oriented Plaza.

Okada Koji, a hi-tech and natural fabric expert in Japan, said in an interview that fashion show is an important opportunity to show potential fabrics to potential customers.

We are looking for buyers from the public to the mid-range market, and have been recognized by buyers such as H&M, Li Feng and The Limited, and have made initial cooperation intentions at the exhibition.

In addition, through the static display in the "trend oriented Plaza", let buyers see the product and take the initiative to contact us, this is very effective.

Rising of mainland buyers

In recent years, European and American economic slowdown, high exchange rate, manpower and raw material costs have prompted many international textile and garment manufacturers to re evaluate their sales strategies.

With the rapid rise of local garment brands in recent years, a number of high-end clothing brands have become popular buyers in international accessories and yarn exhibitions.

As compared with the cost performance of raw materials such as fancy fabrics in the past, more and more fashion brands in the mainland regard the fashion, originality and uniqueness of fabrics as an important factor affecting their purchasing.

Chanel, Chanel (Chanel), Louis Weedon (Louis Vuitton) and Prada (Prada) as the main customers of the Kisyu pile fabric Japanese manufacturer representative Miyazaki Yasuyuki told reporters: "this year, our sales growth showed signs of slowing down, but still can remain stable.

Our customers have always been dominated by international brands, but since we took part in the exhibition, we have shifted our focus to Chinese brands that can afford our products.

Through the docking of this exhibition, we are very pleased to encounter many high quality buyers from mainland China.

M.I.T.I Spa, a Italy based fabric manufacturer who owns the global organic textile standard certification, has introduced the latest netting technology product in this exhibition.

Marco and Magrini, the sales and marketing manager of the company, said: "this time we have come to Hongkong to participate in the exhibition. We are looking at its unique geographical location and the radiative power of fashion in Asia.

During the exhibition period, we were dealing with a number of European and American OEM manufacturers, and through effective docking with them, we increased the sales of technology products, while alleviating and overcoming the impact of the economic downturn in Europe and the United States on the local small and medium textile enterprises.

As a well-known exhibition agency, Frankfurt exhibition company has acutely captured this business opportunity. In order to give full play to the huge purchasing power of Chinese garment enterprises and assist international suppliers in seeking new business opportunities, this year's exhibition organizer specially invited the top Chinese clothing brands with annual turnover of RMB 2 billion yuan to become VIP buyers and participate in other business matching activities. Among them, there are many senior women's clothing brands -- Shenzhen winner Clothing Co., Ltd., famous men's wear brands -- YOUNGOR group Limited by Share Ltd and children's wear brand -- Le you (China) supermarket chain Co., Ltd.

Yu Xin, R & D purchasing manager of the Shanghai international Accessories Co., Ltd., believes that compared with the same type of exhibitions in China, Hongkong International Autumn garment and fashion materials exhibition focuses more on providing innovative and high quality products.

In the "metamorphic garment industry forum" jointly organized by the exhibition organizers and the Hongkong Clothing Industry Training Bureau for the first time, the development direction of the industry and the demand for new talents and resource management were discussed in detail.

The two topic of the forum is: "what opportunities will the development of super service centers bring to Hongkong's clothing industry"? And "the revelation of the pformation of garment marketing in Hongkong to talent development" is the focus of the industry's attention.

During the discussion on the theme of developing "the opportunity brought by the super service center for the garment industry in Hongkong", participants generally agreed that Hongkong's clothing industry was no longer dominated by production, but should be committed to developing into a "super service center" and "the industry should develop those high value-added services".

When fashion center Hongkong has quietly turned to the "super service center", where is the breakthrough for mainland enterprises? Let's wait and see.