Guangzhou Outdoor Products Exhibition Promotes Transformation And Upgrading Of Shoes Enterprises

It is reported that at present, China Gym shoes The market has a scale of nearly 60 billion, but this is big for small and medium shoe enterprises, which means big competition and big elimination. Today's sports industry is no longer a spring of free growth. The market has gradually come to the forefront of brand concentration, monopoly, market resources, consumer resources gradually monopolized, the stronger the stronger, the weaker the weaker, the two or three line brand survival and development space is becoming thinner. A large number of two or three lines brand On the other hand, productivity is greater than demand and market input, resulting in a reverse result of two laws: the higher the market, the higher the cost of marketing, the thinner the profit, the worse the revenue is, and the small and small enterprises are gradually reduced to big brand processing enterprises or left to big brands and big enterprises to acquire, merge and restructure.

It is an indisputable fact that the outdoor industry in China is heating up day by day. capital Enter a clear signal. Sales of outdoor industries reached 3 billion 600 million -53 billion the year before, and its growth is almost double. However, for the European and American markets, the outdoors in China can only be described as budding and elementary. The annual sales in the US market are about 200 billion, and the European Union has about 300 billion scale. From the population base to the market capacity, the market will have infinite imagination in the domestic market. The current domestic industry is like the sporting goods industry ten years ago. It is full of hope and wild growth. Today's Lining and Anta are all in the wilderness and become a sports giant.

From the consumer's perspective, as long as we observe carefully, we always see more and more young consumers walking in outdoor shoes. Outdoor shoes and outdoor clothes are more sought after by consumers in the pursuit of outdoor freedom, comfort and fashion. This is a mainstream consumer trend after fashion sports shoes. It has captured another Anta, XTEP, PEAK and 361. Missed, and can only rub arm with success.

Sports shoes 60 billion, and outdoors is not enough, the market comparison is not enough. However, it is better to be a small market leader than to be a market leader. Besides, the equivalent of the outdoor market will never be less than that of the sports goods market. The European and American markets are very good evidence.

A pair of shoes has created a big market, and a pair of shoes has created a large number of fast growing enterprises. The rise of Jinjiang can not be separated from the rapid rise of shoe enterprises. Anta, XTEP, PEAK, Jordan, 361, Hongxing Erke, Xi Dalong, noble bird, del Hui, and Golden Lake all grow from one pair of shoes to billions of large groups. To choose the right strategy and opportunity is to choose the hope of success.

At present, the domestic retail price of sports shoes is about 200 - 300 yuan, while the outdoor shoes with the same production cost can be sold to 400 yuan, and the profit margins of natural outdoor shoes are better than those of sports shoes. In terms of production equipment and production technology, there is not much difference between outdoor shoes and sports shoes, and there is no need for large-scale investment. Perhaps because of this heavy reason, shoes companies such as del Hui, Jinjiang Fuxin and Fujian Lun Deng have already begun the test tour of outdoor footwear market.

Footwear accounts for only about 30% of the outdoor products, and it is the second largest category. At present, domestic outdoor shoes are generally classified into mountaineering shoes, hiking shoes, beach shoes, tracing shoes and so on, while overseas categories include golf shoes, sailing shoes, field boots, field engineering shoes and fashionable outdoor shoes. Fashion outdoor shoes are the largest category and the largest number of shoes. Many people think that a single shoe product is not enough to form a sales scale, so they either come to clothing, shoes, backpacks, equipment or all kinds of products. The US outdoor brand CAT sells a single shoe product for an annual sale of US $more than 400 million. The outdoor brand Merrell and Timberlahd are mainly shoes products. The annual sales are over hundreds of millions of dollars, while Crocs and Deckers are also shoes enterprises. The sales amount of US $700 million in Crocs and 1 billion 300 million in the Deckers year. A single category is not the key to sales. The amount of sales depends on the popularity of the product.

The ninth Guangzhou international outdoor products exhibition is one of the most effective outdoor display platforms in China. It will be held in March 91, 2012 at the largest exhibition hall in Asia, China Import and Export Fair.

2011 Guangzhou international outdoor products exhibition has gathered 317 outdoor businesses including outdoor footwear, barbecue products, aquatic products, fishing supplies, tents, outdoor tools and other industries. Meanwhile, it attracted 25629 professional spectators, including 2636 overseas visitors from Australia, the United States, Canada, Europe, the Middle East and other regions. It is expected that the exhibition will be higher in 2012 and attract more than 30000 spectators. At the same time, the 2012 exhibition will also be held at the same time as the largest leisure entertainment exhibition in Asia, the ninth Guangzhou international leisure and entertainment industry fair. The total exhibition area will reach 100000 square meters, and the exhibitors will break through 2500, and the buyers will reach 100000.

Guangzhou international outdoor products exhibition has provided a good platform for shoe enterprises to expand outdoor market and outdoor transformation. For example, famous outdoor brands such as Pathfinder and camel have obtained certain market opportunities through the Guangzhou outdoor products exhibition, and achieved rapid development. Guangzhou International Outdoor Products Fair has become one of the best display platforms for outdoor products enterprises.