Leather Clothing Listed 50 Percent Off Hit The Weather, The Impact Of Zhejiang Clothing Enterprises Operating Rhythm Was Disrupted.
In the past few days, a lot of Hangzhou people are enjoying this beautiful autumn time.
However, Zhang Shaoyan, director of Lou Wai Lou food factory, had no intention to enjoy it. She now eagerly expects the temperature to drop.
Year end
Sale
The peak season is coming, but now the weather is too hot.
Annual goods
The rhythm was disrupted.
In fact, in addition to Lou Wai Lou and other food enterprises, the clothing enterprises that rely on the weather are more seriously affected by the current abnormal weather. In the children's clothing Huzhou weaving mill, some children's wear factories do not see buyers for three months, but in China's Leather City Haining, a lot of fur clothing will have to be listed at 50 percent off.
Promotion
。
Three months' cotton padded trousers are unattended.
This month, Mr. Shang, head of three people in Huzhou Zhili, has been in contact with buyers in Guangdong, but buyers are still not interested.
At present, the trousers of three to four thousand yuan in trousers have become the biggest worry of Mr. Shang.
Since the end of the year is the peak season for children's clothing consumption, starting from August, children's clothing enterprises in Zhili, Huzhou will concentrate their money on the production of winter clothing.
"At present, only 20% sold out, and most children's clothing is not yet available," Mr. Shang said. "Three people and children's trousers are a small manufacturer of children's trousers, mainly supplying South market. But according to the weather, there is no need for the south to wear cotton trousers at all."
This year, most of the children's clothing enterprises in Zhili are similar to Mr. monk.
Zhang Lianzhong, general manager of Huzhou Yihua Garment Co. Ltd. and President of Huzhou children's wear Association of Wuxing, said that this year is almost the worst year he has worked in 10 years.
Zhang Lianzhong said, compared with the big children's clothing, children's clothing (2 years old -8 years old) is more affected.
"The products of children's wear are quite rich, including cotton padded clothes, sweaters, and coats. But the children's clothing is mainly cotton and cotton pants, and it's more dependent on the weather."
According to past sales experience, three months before the new year, domestic buyers began ordering, and winter clothing prices began to start.
However, this year has entered the November, but the big buyers haven't appeared yet.
Light winter clothes are popular.
Recently, there are quite a few shopping centres that have taken the initiative to promote "singles day", and the sales trend of fashion, accessories and footwear in autumn is quite good.
However, due to the current weather conditions, the leather and down jacket will not enter the peak season.
Hangzhou white collar Chen Li Qian was invited by a shopping mall in Hangzhou to take part in the VIP special order purchase activity. She intended to store some winter clothes for her family, and suddenly changed her mind when facing the dazzling autumn clothes in the shopping mall.
She chose some clothes for the autumn, including cotton thin windbreaker, short skirt and exposed shoes.
The "ultra thin wind", which has been blown up by fast fashion brands such as UNIQLO, has started to become popular.
UNIQLO's new super thin down jacket this year, the outer layer is polyester fiber, the inside is 90% content of white duck down, the overall weight of less than 200 grams, rolled up only the size of the cup, wearing on the body almost feel no weight.
Some counters began tentatively selling ultra-thin down coats and fur coats, once they sold them out of stock.
Like FIVE
PLUS, IIMK and other fashionable women's clothing brand counters can find similar feather down suits.
A salesperson said that the reason why the down jacket is popular now is that the warmer weather is the main reason.
In leather city of Haining, Zhu Jiancheng, the head of the "ice field" of the fur clothing brand, said that the fur coat this year sent to Jiangsu and Zhejiang provinces and the southern region is only thinner than 2 millimeters, which is more suitable for wearing in relatively warm autumn.
Warm weather also slowed down the sale of fur.
Haining Leather City responsible person said, in previous years, fur category began to flourishing in late October, this year only early November began to sell.
Fur clothing sold in Hangzhou shopping malls has long been HOLD, and many leather clothing brands have posted 50 percent off promotions on the market.
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