Luxury "China Time" &Nbsp; Let "Fat Water" Reflux.

Though setting up China's own

For the public perception of luxury culture originated from Europe, Cai Sujian, chief executive officer of China Luxury Association, does not agree.

In China, the word "luxury" came from the spring and Autumn period and the Warring States period. The luxury culture of China, which was born more than two thousand years ago, can look down on Europe.

But the luxury concept we now consider is limited to the last one hundred years.

Recently, the first batch of "China luxury brand" and the "China luxury brand selection standard" conference were held in Beijing. The first batch of "China luxury brand" was officially announced.

According to Cai Sujian, "this is the bugle call for China's luxury brands to enter the world's luxury market."

Let "fat water" return

If there is no accident, China will soon become the world's largest luxury consumer market.

According to statistics from the World Luxury Association, the total consumption of luxury goods in mainland China in 2010 has reached 10 billion 700 million dollars (excluding private aircraft, yachts and luxury cars), accounting for 1/4 of the global share.

The Association expects China to overtake Japan in 2012 as the world's largest consumer of luxury goods.

From abroad, the number of luxury brand stores in China has increased geometrically, and overseas luxury brand shops have been specially matched with Chinese American salesmen, and even red carpet has been waiting for Chinese buyers. The reports that appeared before newspapers seem to indicate that the world luxury goods are "how to please" Chinese consumers, but the resulting luxury consumption in China is more impressive.

According to the available data, Chinese consumption abroad is four times as large as that in the domestic market.

That is to say, rent, tax, employment and so on, which are beneficial to the flow of wealth and social class, are "sent" to foreign countries.

At the same time, the government has suggested that the import tariff of high-end consumer goods should be cut down to keep the "fat water". However, because of the interests of the Department, it has not been able to make any progress.

Therefore, it is more urgent to establish China's own luxury brand.

"More than seven hundred million of the people in the country admire luxury consumption, and three hundred and fifty million of consumers have already set foot in luxury consumption, including foreign luxury brands and China's top fashion luxury brands.

From the trend of economic development and increasing consumption, it is estimated that in the next five years, there will be 10 trillion developing luxury consumption market in China.

This release is just in line with the development trend and future prospects of the luxury market in China.

Cai Sujian said.

After conducting a product survey and a production survey of more than 500 representative brands and enterprises in the country, and combining the market questionnaire information of members of the association, journalists and netizens, the China Luxury Association and industry experts completed the first batch of China's luxury brand evaluation work.

For the sake of fairness, the selection does not introduce the deliberation of enterprises and society, nor does it accept the recommendation of products and brands.

In the end, the four brands of flying Moutai, Yong Qi red sandalwood furniture, Rong Bao Zhai, frozen top oolong tea became the first batch of Chinese luxury goods.

It is worth mentioning that many powerful SMEs are competing with China's top 500 enterprises.

Taking Yong Qi rosewood furniture as an example, although the development history is less than twenty years, it is only a family workshop type enterprise, but its top traditional technology and technology can not even stand the hand of European famous luxury brand.

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Guiding the pformation of "made in China"

The serious shortage of luxury brands in the original place has not only led to the massive outflow of Chinese wealth, but also caused the Chinese industry to always be at the low end of the world value chain, and forced to maintain the abnormal dependence on the external oriented economy for a long time.

According to the World Luxury Association data, China's current luxury sales price is composed of: raw material 5%+ processing cost 6%+ luxury brand added value (usually retained profit) 55%+ advertising and public relations activity cost 5%+ flagship store annual cost 3%+ manpower cost 6%+ government tariff, consumer tax, part value-added tax and other comprehensive import tax rate of 20%.

The high value of luxury brands and the low consumption of resources often represent the maximum utilization of resources.

"But China lacks its own luxury brand, leading to a vicious cycle of high energy consumption, high pollution, low yield, low return and low wage effect.

We hope that by publishing China's luxury brand selection criteria, we will actively demonstrate the ultimate Chinese craft, enrich the image of China's manufacture, raise the international price of China made, break the existing fashion discourse power, dare to create and lead the new rules, completely subvert the inherent knowledge of the secular ideology to China's luxury industry, and accelerate and accelerate the internationalization development process of China's luxury brands.

Cai Sujian said.

Take textile and clothing as an example. Although Shaoxing's annual cloth can be used for one person and one set of clothes all over the world, the shirts produced by Ningbo in one year can be owned by one Chinese people, but China's own luxury brands are not yet born.

Former Minister of Commerce Bo Xilai once said, "China can only sell 800 million shirts to exchange for an Airbus", which is the price of the textile and garment industry has not become a creative industry.

The low value of industrial added value makes the profit of the enterprises low and the wages of workers are low, which affects the economic pformation. Enterprises are forced to fall into the bottom of the smile curve for a long time and cannot extricate themselves.

"China must adjust its industrial structure and product prices, and in the next two years, without considering the growth value of natural development, GDP will be promoted to 10%.

3% of the growth rate should come from the contribution of brand development.

Cai Sujian said.