The Concept Is Layered And The Consumer Is Unconscious.

The weather gradually turned cool, all kinds of quilt became a hot commodity in the mall. Traditional quilts such as quilts, feather quilts and silk quilts are no longer fresh, such as three-dimensional goose feather quilts, soybean quilts, milk quilts, feather velvet quilts, magnetic therapy quilts, far-infrared quilts, etc. Concept being "Endless", let consumers see dazzling, difficult to choose, this expert reminds consumers, do not be fooled by the so-called "multi-functional, high-tech", should be chosen according to their actual needs.

"The most basic function of quilt is to keep warm." Jiangsu Nantong Xingda Baini Meng Home Textiles Co., Ltd. told reporters, "choosing a good quilt is mainly from three aspects:" fabric "," softness "and" recognition ". Some "concept" is more of a marketing concept, and consumers want to improve their health by quilting.

Reporters interviewed found that these "concept" in the high-end shopping malls and supermarkets, supermarkets selling prices vary widely. The sale of feather velvet is compared this year. The selling price in the mall is between 800 yuan and 2000 yuan, while the shopping mall only needs about 300 yuan, and the most expensive one is 480 yuan. Insiders explained that the price range was greater than the brand difference, and the quality was good or bad.

A staff member who has long been engaged in sales of home textile products told reporters that the things of big brands are good workmanship. Fabric OK, quality is guaranteed, all indicators are in line with national standards and bank standards, and will not adulterate, but the price is relatively high. Of course, there are also some manufacturers in order to lower prices, do not hesitate to shoddy, or in the silk, cashmere, feather down to adulterate other fibers. Many consumers are not aware of the truth because they can not see the core.

"For some new concepts, this phenomenon is more obvious." Zheng Min, associate professor of textile and Clothing Engineering College of Soochow University, said. She called on regulatory authorities to strengthen supervision in this regard, and guard against disrupting market prices by shoddy products.

According to experts, among all kinds of materials, the down quilt is the warmest, but some people are allergic to feather. The feather velvet is the two generation of feather down products. It belongs to chemical fiber products. Its fibers are slightly shorter than those of ordinary chemical fibers, and its finer density is better.

"In my opinion, the most cost-effective is pure cotton. The quilt core " Zheng Min said, "compared with chemical fiber and feather quilt, quilts are more environmentally-friendly, not caused by chemical fiber or eiderdown, such as allergic itching, respiratory diseases and so on, and" quilt "represents warm feelings, giving people a feeling of warmth, steadfast and more intimate.

"Of course, cotton quilts also have the disadvantages of easy moisture absorption, easy batting, short service life and so on." Zheng Min pointed out that "with the improvement of people's quality of life, conditional consumers can consider experiencing some high-tech products." She believes that according to the current level of science and technology, high-tech and multi-functional new concept quilts can be realized, but high technology content is required to be tested and certified.