Adidas Shanghai Olympic Experience

Today, in Shanghai's Nanjing East Road Century Square, Beijing 2008 Olympic Games official partner Adidas has brought a special Olympic experience.

This is one of a series of activities launched by Adidas on Friday in Yongding, Beijing, with a thousand people participating in the launching ceremony of its 08 Olympic Plan, "2008 together, no impossible."

Adidas's Olympic experience activities include not only all kinds of sports interactive games, but also many high-tech experiences, aiming at bringing the Olympic Games into the lives of ordinary people.

The Olympic experience has just landed on Nanjing East Road Century Square. The exciting interactive game has attracted countless consumers' participation and experienced the real feeling of being involved in the Olympic movement.

With the Chinese women's volleyball team to block up, score goals with international Zheng Zhi, shoot with the women's basketball star Sui Feifei, play tennis with the tennis star Peng Shuai, and dive with diving champion Hu Jia.

And so on, many exciting interactive games, the spirit of the sports spirit advocated by the whole people to participate in the Olympic Games in Adidas is perfectly expressed.

The biggest attraction of this event is the use of high-tech computer and video technology to combine the new Adidas Olympic TV advertising with live reality. This bold attempt of real-time interaction is the first time in China. The direct and shocking picture will not become possible, and it emphasizes the support of the whole nation to Chinese athletes.

This has made Shanghai residents and tourists involved in the festival exhilarating. They have photographed their wonderful moments as souvenirs.

The event lasted for two days. Next, Adidas's "2008 together is not impossible." the Olympic experience will be held in Shenyang, Guangzhou, Chengdu, Wuhan, Xi'an and other major cities. It will set off a nationwide craze for the Olympic Games.

The Adidas 08 Olympic Games aims to encourage all Chinese people to unite and support Chinese athletes and participate in the 2008 Olympic Games in Beijing.

Many popular Chinese athletes, such as the core players of the Chinese women's volleyball team, Athens Olympic diving champion Hu Jia, Chinese women's basketball star player Sui Feifei, and male football international Zheng Zhi, are all involved in this Olympic market activity.

Adidas 08 Olympic Games plan will take "2008 together, no impossible" as the theme, through a series of integrated market activities, take the participation of the whole people and the common Olympic Games to a new height.

Through covering the whole country's TV, plane, outdoor advertising, public relations activities, network and retail channels, Adidas will provide a wider and more direct and authentic Olympic platform for the vast number of Chinese consumers. It will give us the opportunity to get to know the Olympic athletes, feel the Olympic spirit and share the Olympic passion.

Consumers can also get real-time information about Olympic Games and athletes on Adidas Olympic theme website 2008.adidas.com, and experience Olympic events online.