Smith Barney Clothing Intends To Stop Electricity Business Zhou Chengjian Refused Three Times
As early as 2009, we entered the United States of electronic commerce.
Clothes & Accessories
Taking into account the possibility of too much early investment.
Finance
Risk decides to stop the business.
The original online shopping platform "state purchase network" will be handed over to the controlling shareholders.
American state dress announced yesterday evening that e-commerce is emerging as a new trend.
retail
Mode, in the logistics and distribution, marketing resources and information systems and other aspects of the investment is very huge, early financial risk is not controllable, so at the end of 2009, the company began to try to build its own e-commerce platform, but has not been able to scale the business e-commerce platform, supporting facilities, fixed assets and other aspects of large-scale investment, e-commerce business has not been effective development.
Therefore, the company plans to stop e-commerce business operations.
In the early stage, the investment in e-commerce business was mainly composed of personnel salaries, technology development, logistics distribution and advertising expenses, which totaled about about 60000000 yuan, which has been incorporated into the company's profit and loss statements.
The suspension of the business does not involve the disposition of assets, nor will it increase the company's expenses.
The original e-commerce platform registered in the holding company "Chinese clothing investment" name, will be retained by its use.
He also authorized the investment in Shanghai, China's wholly owned subsidiary of Mdt InfoTech Ltd, to sell the brand products on the Internet e-commerce platform, including, but not limited to, "Meters/bonwe", "Me&City", "CHIN" and "AMPM".
According to the disclosure of Smith bond, the online time of BNN was in December 18, 2010, and a brand new online brand, AMPM, was also launched.
At that time, the United States also said that in 2011, e-commerce platform construction and market expansion will be intensified, and the online shopping platform will be built into a new platform for Internet consumption and experience.
In just 9 months, the listed company handed over the electricity business to the parent company.
It is worth noting that according to the related pactions disclosed by AI Shang bang on the evening of the same night, the US bond apparel expects the cap of related pactions in commodity sales in 2011 to be 200 million yuan, which is less than the main business income of nearly 7 billion 600 million yuan last year.
In the latest financial report, the state of the United States also did not mention the specific situation of the profit contribution of the electricity supplier business. The traditional store sales mode is still the main target of the company.
This also seems to be slightly against the future trend of the industry.
China's venture capital research group released a research report last week that e-commerce has become one of the most growing channels for clothing product sales.
In the second quarter of 2011, the scale of online retail sales of Chinese apparel category was 46 billion 923 million yuan, an increase of 17.01%.
The agency expects that in 2011, China's apparel products online retail market will reach 170 billion yuan, an increase of more than 50%.
E-commerce channels will become one of the most growing channels of clothing sales.
And in August this year, Zhou Chengjian, the head of the US state, rejected the proposal of third large-scale promotion. Before that, the online shopping platform has been running for about 1 years, with the highest daily sales of 1 million yuan.
Zhou Chengjian's explanation is that we should draw lessons from the promotion of Me&City and try our best to stabilize it.
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