Clothing Industry: Strengthening Brand Culture Is The Absolute Principle.

Stone lions should be built into "China"

Speaking of Milan City, there are not only two famous football teams in the world, AC Milan and international Milan.

At the same time, there are countless world-class brands.

From Gucci, Prada, Versace to Armani, Fendi, D&G...

Each brand has a long history.

Gucci was born in 1921 and was founded in Zegna1910. Prada and Fendi have more than 80 years of history. The historical accumulation of these brands also adds "gold content" to Milan fashion week to some extent beyond the other three international fashion week. More importantly, these brands have a story extension, and form a strong brand culture.

In fact, a careful observation of some domestic brand LOGO will find that an English word seems to burst red overnight. It is "SINCE".

So far "," SINCE 1978 ", that is to say that the brand was born in 1978, this is like red wine, compared to the year.

The longer the year, the more valuable the product is, and the clothing is also the same. This is also the reason why the Gucci brands are called luxury goods, which is the biggest reason for some people.

Of course, the year can not represent everything, but it can at least explain the historical depth of the brand.

In Shishi, there are a lot of clothing brands, and the brand of wild leopard, Wirancis, AI Dun Bao and CABBEEN has been born in the whole country. However, for many consumers, although these brands have their own location, they can always find the brand to replace these brands. The people who choose etdon can also buy seven wolves or powerful competitors. CABBEEN may choose G2000 or JACK&JONES, in short, the brand itself has no unique, exclusive and unlimited influence on consumers.

Take the famous luxury brand Hermes as an example. The brand is most famous for two handbags. KELLY and BIRKIN, such as Gucci, Prada and other luxury brands, can not make these two products. This market monopoly product can easily drive the price to more than ten thousand yuan, and

Fortunately, some of the representatives of "Fujian style clothing" seem to have begun to dig deep into the influence of brand culture. The most direct way is to walk on the four international fashion week.

In 2007, CABBEEN's Yang Ziming and Lee Lang's Ji Wen Bo created their own history. They also won the worldwide recognition for the design of Fujian faction. One came to the stage of the New York fashion week, one went to Milan fashion week and became the first man in the country.

In September this year, min faction designer Wu Qingqing came to New York fashion week with VLOV brand.

Whether Mr. CABBEEN, Ji Wen Bo or Wu Qingqing, show China's design to the whole world with external models and international stage.

It can be seen that if Shishi wants to become "China's Milan", there must be more local brands constantly climbing the peak, and "beheading" international fashion week, if we can regard Milan or Paris fashion week as China International.