National Underwear Inspection Center, Dali Town, Foshan, Guangdong

Foshan, Guangdong

Preparation of national underwear Testing Center

The responsible person of Dali town said yesterday that the headquarters of Yanbu underwear was being planned and constructed. The initial plan covers an area of 500 mu, and the specific preparation plan will be determined according to the needs of enterprises.

The establishment of the headquarters base will become a headquarters platform for helping enterprises to provide marketing settlement, Procurement Exhibition and strategic research. "The establishment of national underwear inspection and Certification Center is the biggest highlight."

The official said that the introduction of such an authoritative testing body will provide guarantee for the quality of raw materials in Yantai underwear enterprises.

"Only after testing meets the requirements of the League standard or at least up to the national standard, can we enter the production link", Chen Weiqiang, President of Yanbu underwear Association, believes that this can enhance the technical threshold for the construction of the regional brand of "Yanbu underwear" being built.

"Yanbu underwear" collective trademark

The application is in sight.

It is reported that the creation of regional brand of Yanbu underwear encountered a general "rush" trademark problem.

After striving for a number of departments in Foshan, the Trademark Office has ruled that the "Yanbu" trademark, which was previously snatch by someone from other provinces, has been dismissed. Now the Trademark Review Board has launched a review of the Yanban underwear collective trademark.

"Yantai underwear collective trademark application is in sight."

Dali town official said.

"This is the general predicament faced by many industrial clusters in our city."

Li Xuechang, director of the Foshan Municipal Bureau of industry and commerce, said that in order to avoid other industries in Chancheng speeding up the mistakes of "Yanbu underwear", the districts are strengthening the protection of public resources. Among them, Chancheng District, Nanhai District and Gaoming District have registered and registered a number of public resources such as "ancestral temple" and "Qian Deng Lake" in the name of the association of private enterprises.

Li Xuechang also mentioned that, for some public resources being attacked by malicious, blocking regional brands and obtaining trademark protection, the city has embarked on the development of trademark early warning and integrated management information system, which will provide government and business public with comprehensive service platform for trademark inquiry, display, paction, financing and pre warning, and timely protect public resources.

At present, the preliminary development of the system has been basically completed and is expected to be put into operation at the end of the year.

Welcome to the exhibition

Last year, the relevant departments of the South China Sea region jointly established the Yantai underwear standard alliance with the relevant agencies of Yanbu underwear and 7 lingerie enterprises, and formulated and issued the standards of underwear alliance which are the same as the EU standards and the first strict national standard in China.

After joining the alliance, it is not only a constraint to enterprises, but also an improvement of the brand influence of enterprises.

Maple lotus underwear is one of the enterprises that join the alliance. Du Chengping, chairman of the company, said that under the constraint of the alliance, the quality of the enterprise's products has been improved, and the enterprise is planning to go public in the next five years.

At the same time, Yantai underwear began to "join the exhibition" and participated in exhibitions both inside and outside the province in its overall image.

The Dali government also subsidized 50% of the exhibitors' exhibitors' fees and encouraged enterprises to make their debut.

In addition, the government has also issued support policies and measures. Among them, enterprises that create famous brand names and set standards will receive a maximum reward of 1 million yuan.

"Collective trademark declaration and standard union work together to help promote the creation of regional brands better."

Li Xiaojia, deputy district head of the South China Sea, said that the next step would be to further play the main role of the industry associations and to study the establishment of a special regional brand to create management institutions, while strengthening the training of regional brand creation.

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Ten major underwear brands

Salt steps account for 8.

In July last year, Yanbu underwear was identified as one of the municipal level regional brand building experimental units in Foshan to establish the national trademark strategy implementation demonstration city.

After applying for the creation of regional brand, the scale of the whole industry will expand one year later.

Among them, there are more than 130 new underwear enterprises, more than 40 new underwear brands, more than 40 new upstream and downstream enterprises, and 1 new famous trademarks and 1 famous brand products.

It is reported that at present, Dali has developed into one of the most concentrated and largest underwear industrial clusters in China.

The region has more than 500 underwear manufacturers and related enterprises, with an annual output of nearly 40 million dozen underwear, more than 50 thousand employees, ten of the domestic underwear brands, salt steps accounted for 8.