CHIC2012: Twenty Years &Nbsp; Women'S Wear Brand And CHIC Grow Together

The nineteenth China International Clothing and Accessories Fair (CHIC2011) has ended for more than half a year, when people are still thinking about it.

In recent years, China's international clothing and accessories

OLIVE des OLIVE: brings you 100% brand touches.

As one of the first Japanese brands to enter Shanghai, OLIVE des OLIVE admired the cute style. Combining the trend of China and Japan, through the embellishment of popular elements such as grid, fruit, flower type, it created a unique beauty of refreshing romance and antique elegance, attracting many beautiful women's eyes.

On this basis, OLIVE des OLIVE has also introduced various fashionable styles such as elegance, leisure and so on.

In March 2011, OLIVE des OLIVE participated in CHIC for the first time. However, the scene of the sweet and lovely exhibition hall with its unique style and vibrant music made a deep impression on people.

Wang Jiawei, deputy general manager of Ou Liv Trading Co., Ltd., Europe, Shanghai, said: "CHIC is a very mature exhibition. OLIVE des OLIVE improves the performance of the exhibition by thinking in an all-round way, adding creativity, careful preparation and meticulous on-site execution, so that every visitor who sees and enters our exhibition area can feel 100% of every detail we want to show."

Wang Jiawei said that in today's economic globalization, enterprises must attach importance to brand marketing strategy. If there is no innovation or loss of characteristics, they will not be able to base themselves on the market.

OLIVE des OLIVE, whether it is the style of the product, the display of the store or the music of the shop has been carefully set up. Their goal is only one, that is, presenting the beautiful and unique brand image.

Wang Jiawei introduces that the company mainly displays the brand strength through the entity shop, enhances the OLIVE des OLIVE each kind of product sale achievement.

In addition, it also uses the latest Internet channels to promote, publish the latest information and various activities, such as FashionShow, new product launches, exhibitions, etc., so that female friends who love OLIVE des OLIVE brand can get the latest news quickly.

After seven years of paving the way for China's mainland market, OLIVE des OLIVE has spread all over East China.

In the autumn of 2006, OLIVE des OLIVE unveiled its official debut in Tianjin. "It also marks the comprehensive expansion of OLIVE des OLIVE in the domestic market, and the sweetness of Shu Yuan style has begun to enter the northern region."

In 2012, OLIVE des OLIVE will participate in CHIC again. It will focus on two major themes: leisure life and Roman holiday.

Wang Jiawei placed high hopes on this exhibition: "I hope these two new themes will be acceptable to our customers.

We hope to enhance the popularity of our brand through CHIC2012 channels. Of course, the company will also strive to do this through a variety of exciting activities, including release shows, membership activities and online media channels.

IDF: step by step for ten years.

Since 2001, IDF has appeared in CHIC every year. It can be said that CHIC has witnessed the development of IDF in the past ten years.

Through the platform of CHIC, IDF has further opened up the market and promoted brand awareness.

IDF is the middle and top grade women's clothing brand of Wuxi red shell garments limited liability company. It aims to provide clothing choices for 25~40 year old urban white-collar women who pursue "gorgeous, noble, refined and elegant", and invites famous actor Lin Chiling to speak for him.

Red shell was founded in 2001 by the red bean group and ESMOD, the French fashion design institute.

Hu Hao, general manager of Hong Bei garments limited liability company, believes that design style is the soul of clothing brand.

To this end, Hong Bei has always attached great importance to the introduction and training of designers. 70% of the company's designers came from ESMOD, and in 2010, Jin Yuanying, the Korean fashion designer, was also the chief designer.

"Ms. Jin Yuanying once worked in Italy's famous women fashion brand Blumarine, Samsung first wool weaving, German fashion brand Joop and so on.

In addition, we will cooperate with the famous British design team this year. "

Hu Hao said.

Hu Hao believes that whether or not an enterprise has talent determines whether an enterprise can stand out in the fierce brand competition.

"IDF not only has excellent design team, but also has very professional personalities in sales, terminal management and display."

According to his introduction, Hong Bei regularly hired external experts for professional training of employees, and also set up an introduction of talent fund to actively attract all kinds of talents to join.

At the same time, with the rapid rise of e-commerce, IDF opened a flagship store in Taobao mall in 2009. "At present, the official flagship store is being prepared, which will synchronize the sale of flagship stores and shopping malls in special stores."

China is the largest clothing producer in the world, but it does not have a brand with extensive international influence.

The well-known clothing brands abroad are usually painstakingly managed by many generations of family members, with distinctive characteristics and even legendary colors, and have profound cultural connotations.

However, the domestic clothing brands generally lack the sense of historical continuity and profound cultural connotations.

"To create a clothing brand with cultural connotation can not be quick and quick, but only one step at a time."

Hu Hao sighed with emotion.

For the current situation that the clothing industry is generally faced with weak design ability, fierce competition among brands and recruitment difficulties, Hu Hao believes that fighting for the two or three tier city market will become an important aspect of brand competition in the future.

"With the improvement of economic living standards, the purchasing power of the two or three tier cities is gradually stronger, and the rent and labor costs are relatively low. Compared with the first tier cities such as the north, Guangzhou and Shenzhen, the two or three line cities have certain comparative advantages."

Hu Hao said that after ten years of development, IDF has accumulated rich experience in the retail industry. In 2012, Hong Bei plans to apply these experiences to enhance the operation of terminal stores and speed up the pace of IDF stores covering the whole country.

In addition, the company will focus on building 250~500 square meters of luxury flagship stores in Shanghai, Beijing and other tier cities.

In 2012, IDF planned 300 stores nationwide with sales of 600 million yuan.

With the help of CHIC, IDF has further expanded the channel business and increased the number of IDF stores in the country.

He also suggested that CHIC could enhance its brand promotion and increase its exposure in the media, which could also enhance the exhibitors' effect to a certain extent.

In addition, CHIC can consider setting up VIP channel, and it can also be more humanized in service, such as arranging the rest area for staff, improving the quality of catering, arranging the shuttle bus and so on.

In 2012, it was exactly 20th anniversary that CHIC held. It is hoped that CHIC will become the best platform for garment enterprises to open up markets, promote brands, negotiate business and communicate with enterprises, and truly become an annual event of China's apparel industry.