The New Strategy Of Chengdu'S MICE Industry: "Three Steps" Competitiveness

A few days ago, Chengdu Convention and Exhibition Tourism Group signed a strategic cooperation agreement with maple communication technology Limited by Share Ltd.

Reporters learned from the parties concerned that through this strategic cooperation agreement

Industry experts believe that this action of Chengdu MICE tourism group shows that the service of Chengdu MICE industry will be further refined and frontline.

In recent years, the exhibition industry in Chengdu has been moving frequently. This month, Chengdu Xiangjiang global home CBD

It is not difficult to see that the linkage effect of Chengdu's exhibition industry and related industries is highlighted, and the integration of Chengdu's exhibition industry is becoming clearer.

New strategy "three steps"

According to the overall deployment of Chengdu, Chengdu will pform itself from the "International Convention and Exhibition Capital" to the "modern modern garden city".

To this end, Chengdu proposed the "three step" strategy for the construction of "International Convention and Exhibition Capital", that is to say, before 2015, Chengdu was built as the first and the first class Chinese exhibition city in the central and western regions. The famous Asian exhibition city was built before 2030, and the world famous exhibition city was built before 2050.

At the same time, we should carry out the "brand, specialization and internationalization" development strategy of exhibition industry and build Chengdu into three major projects: "Convention and exhibition brand gathering area, international conference destination city and leisure festival in Western China".

This is an important measure taken by Chengdu in accordance with the development pattern of "big Convention and Exhibition" and the all-round construction of the "International Convention and Exhibition Capital".

In accordance with the deployment of Chengdu, the exhibition industry has played a leading role in the platform and industry.

Through the regional industrial linkage, with high-end forums and high-quality professional exhibitions as the platform, the exhibition will be built in close connection with the 13 industrial functional areas of Chengdu. The exhibition will promote professional investment and promote the high-end development of Chengdu's industry.

According to statistics, in 2010, 382 exhibitions and festivals were held in Chengdu, with an exhibition area of 1 million 900 thousand square meters, with a total area of 3 million 450 thousand square meters.

The added value of the exhibition industry is 2 billion 380 million yuan, the direct income of exhibition industry is 3 billion 239 million yuan, and the consumption of consumption is 27 billion 287 million yuan.

The big Home Expo Center will be completed next year.

At the end of this month, the Chengdu Xiangjiang global home CBD Expo Center will break ground.

This is Chengdu's industrial cluster based on the development strategy of "East retreat and westward development" and the advantage of Chengdu's second major domestic industrial bases.

According to Li Guochun, general manager of Xiangjiang global home CBD, the Expo Center is planned to be 4 stories with a scale of 500 thousand square meters, which is equivalent to the size of 10 football fields.

It is expected to be completed by the end of next year.

People in Chengdu believe that the CBD Expo Center will become the core base of the Western household industry and create a never-ending home fair to boost the development of home furnishing and home culture in the West.

The above said, Chengdu home building materials manufacturing enterprises have developed to nearly 6000.

Home brands all over the country gathered in Chengdu, to a certain extent, to accelerate the pace of development of the Western household industry.

However, compared with Guangdong and Lecong, Chengdu, as the economic center of the west, has always lacked a world-class exhibition platform in the home industry.

The largest single building in the world is settled.

Another super large project in Chengdu is a super large urban complex project invested by the Chengdu Convention and exhibition tourism group. The largest single building in the world with a building area of about 1500000 square meters will cover marine parks, shopping centers, central business city and five star hotels. It will integrate many functions such as vacation, leisure, entertainment, hotels, shopping, business and so on, and become the largest industrial complex operation entity in south of the city.

According to the responsible person of the exhibition tourism group, the super large urban complex project invested by the group is composed of three parts: the new century global center, the new century art center and the Central Plaza. The new century global center is built on the about 1500000 square meter floor to become the largest single building in the world today.

The new century global center is surrounded by huge glass dome and surrounding buildings in the center. The project includes about 250 thousand square meters of Paradise Island ocean paradise, about 300 thousand square meters of New Century Shopping Center, about 720 thousand square meters of central business city, and five guest rooms with 1000 guest rooms in the Intercontinental and two crowns. It has gathered many functions such as vacation, leisure, entertainment, hotels, shopping, business and so on.

According to the director of the exhibition tourism group, the Paradise Island marine park will replicate a complete coastal town in a huge glass building. It has entertainment projects such as upstream water park. The LED screen in the ocean paradise can more than 200 meters wide be projected into the sea. With the LED screen as the background, every night will be performed on the open and up stage.

Ocean paradise is a compound theme park of entertainment, business and performing arts. It creates the entertainment mode of inland city "sea view island".

Industry experts pointed out that the Chengdu Convention and Exhibition Tourism Group initiated a complex mode of exhibition, tourism and real estate development based on mice tourism to promote regional economic development and urban construction, and realized the industrial linkage effect from convention exhibition to tourism service.