16 Year Old Humen Trade Fair: Good Wind, Send Me To Qingyun.

16 years old, carefree and dreamy. Years She did not distinguish herself from herself in the dream. She understood that she was herself, heading for a bright future along a clear path. The sixteenth China (Humen) International Fashion Fair is coming soon. gorgeous On the stage, he launched the second 15 year career of the "Southern pie".

Spend 53 billion yuan on city building "Tiger clothing" The business area will be expanded two times, and a set of supporting policies for the industry will be presented to Humen on the 16 th birthday. In the first 15 years, the Humen Trade Fair has grown from a quack baby to a graceful young girl. In the next 15 years, she will show the beautiful and elegant family to the world. Humen clothing will bring more beauty to more people.

Spend 53 billion to build big tiger clothes for the city

In August this year, ten key projects in Humen, with a total investment of about 53000000000 yuan, were officially launched and are expected to be completed within two years. At that time, Humen will present a new image of "international seaside mall". "If Humen used to wear a piece of clothing that was full of patches, this time we should tailor a fit" big Humen outfit "!

"Humen is now a big construction site." On the eve of the opening ceremony of the sixteenth China (Humen) International Fashion Fair, a reporter drove to Humen, the main venue of the the Yellow River fashion city, by the main road. The 1 km journey was blocked for half an hour.

In November 8th, during an exclusive interview with reporters, Wu Zhanhui, Secretary of the Humen Town Committee, spoke out against Humen's traffic congestion. "Long pain is better than short pain. Long term development requires pain for some time." Wu Zhanhui said that construction has brought trouble to Humen's clothing industry and citizens' lives, but it is worth considering the future of Humen.

"Compared with the advanced areas, there are still many differences in Humen's clothing in many respects. The added value of products is not high, industrial competitiveness is not strong, brand competitiveness is weak, and so on." Two years ago, Wu Zhanhui was equally straightforward when interviewed by reporters. At that time, he was determined to change the "bad" situation, and inject new impetus to Humen's clothing industry.

In August this year, the town of Humen made great efforts to promote urban construction with unprecedented efforts, change the image of "better off than meet each other" and create a new image of "international seaside mall".

In August 4th, ten key projects in Humen, with a total investment of about 53000000000 yuan, were officially launched and are expected to be completed within two years. Among them, the town invested 11 billion 265 million yuan and the social capital invested 41 billion 824 million yuan. The ten key projects include urban framework works, upgrading of the central area, headquarters economy, exhibition, logistics engineering, electronic information engineering, transportation engineering, cultural engineering, educational engineering, sports engineering, environmental protection engineering, and "three old" transformation, housing and resettlement works. The 10 projects are divided into 54 sub projects, including 3 projects with over 5 billion yuan investment, 14 over 1 billion yuan projects, 6 projects with over 500 million yuan, 25 projects with over 100 million yuan, and 6 other projects. The huge scale of the project investment, attracting the investment of enterprises, has created Humen town's most recent calendar year. For a time, Humen became a "big construction site".

"If Humen used to wear a patch of clothes, then this time it was necessary to tailor a fit" big Humen outfit "! A Lin boss in Humen's clothing business made a simile. He also complained about the transformation. After all, how much this affected the efficiency of shipment, but he said he understood and believed that after the completion of the ten key projects, Humen's urban appearance and industrial platform will undergo tremendous changes, which will greatly promote the development of Humen's economy and trade.

"This means that when the Humen (China) Fashion Fair comes to the eighteenth session, it will have its own venue." Tan Zhiqiang, director of the Humen economic and Trade Office, said there is a "Convention and Exhibition Center Project" in the ten key projects, which is located at the junction of Humen road and Bai Da Road. The construction area is nearly 50 thousand square meters, and the investment scale is 300 million yuan. It is planned to start in December 2011 and put into operation in June 2013.

It is particularly noteworthy that the investment of 6 billion 800 million yuan in human and civil air defense works in the ten projects will form a comprehensive commercial and trade center with a total construction area of about 710 thousand square meters. The first phase of the 400 thousand square metre project will be completed in the first quarter of 2012, when the commercial area of Humen will double.

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Create a new industrial situation with "three high"

"Facing the increasing limitation of resources and environment and increasing regional competition, Humen can not and can not simply repeat the original development mode. We must speed up the structural adjustment, upgrading and transformation of industrial system and agglomeration radiation, and drive Humen's economy to be reborn." At the fourteenth Party Congress of Humen town in August this year, Wu Zhanhui proposed that the garment industry in Humen should create a new situation with "three high".

Liu Zhigeng, a Communist Party Secretary, once pointed out: "no brand, always working for others."

"For many years, Humen based on the garment industry cluster and supported the international garment trade fair as a carrier to promote the upgrading and upgrading of Humen garment industry." Earlier, Wu Zhanhui, in an interview with reporters, pointed out that Humen, as a key place for Dongguan's garment industry, must take advantage of the trend and take the clothing industry as a breakthrough to promote industrial restructuring and transformation and upgrading in an all-round way, and strive to achieve the goal of "transforming technological achievements into Humen, creating innovative designs to Humen, and extending innovative platforms to Humen" to seize the new round of regional competition.

"Facing the increasing limitation of resources and environment and increasing regional competition, Humen can not and can not simply repeat the original development mode. We must speed up the structural adjustment, upgrading and transformation of industrial system and agglomeration radiation, and drive Humen's economy to be reborn." In from August 23rd to 24th this year, at the fourteenth Party Congress of Humen Town, Wu Zhanhui made a report that the garment industry in Humen should create a new situation with "three high" ideas including "brand strategy".

We must strive to achieve the "high-end" of the industrial system. The whole industrial system should adhere to the "two strong and three strong" adjustment strategy, and all industries should adhere to the "high-end division of labor" adjustment strategy. In the future, Humen should build up a modern industrial system based on four major industries, namely clothing, information cable, commerce and tourism, and the three emerging industries of modern logistics, high-end electronics and cultural creativity.

Efforts should be made to achieve "high technology" driven by industry. We should strengthen the design drive, build the creative industrial base of Weiyuan island and the cultural creative street around the gogong hill, implement the supporting policies of industrial design in the leading city, actively introduce the resources of Hongkong, set up a professional and internationalized design platform and designer team, and create an industrial design base for clothing and consumer products, and boost industrial upgrading.

We must strive to achieve the "high efficiency" of industrial radiation. On the basis of preempting the high-end links of the industrial chain, we should help the advantageous industries and enterprises' headquarters to enhance the radiation efficiency of the regional market, and realize the business and the whole world and stay in Humen. Enhance the radiation of famous brand names, and guide enterprises and industries to combine R & D design, standard setting and marketing innovation with brand building. We should enhance the radiation of first-class exhibitions and improve the linkage development mode of industrial clusters, specialized markets and famous brand exhibitions. Relying on the Convention and Exhibition Center, we will expand the radiation of the series of exhibitions such as Humen trade fair, textile fabric accessories exhibition, textile and clothing machinery and equipment exhibition, improve the operation mechanism of the mainland's exhibition industry, strengthen the exhibition and promote the domestic market. We should speed up the establishment of the Humen apparel market alliance and promote the improvement of the apparel industry chain with complementary advantages and information sharing. We should make full use of the supporting policies for the transformation and upgrading of processing trade, vigorously support the local registration of processing trade enterprises, design and develop locally, create private brands and expand the domestic market, so as to give full play to their market advantages at home and abroad.

Conserve the clothing industry with cultural creativity

The relevant departments in Humen town have formed a consensus: clothing is the traditional dominant industry in Humen, and the direction of garment industry upgrading is "cultural and creative industries". To this end, Humen has formed a set of industrial upgrading support policy system, focusing on improving the brand value of Humen clothing, and actively promoting the integration of garment industry and cultural and creative industries.

In an interview, reporters found that the relevant departments in Humen town have formed a consensus: clothing is the traditional dominant industry in Humen, and the direction of garment industry upgrading is "cultural and creative industries". This consensus has also been implemented. Humen town has formulated a series of policies to support the transformation of the garment industry.

In March 2010, Humen promulgated 6 policies, namely, the management measures for supporting the development of enterprises in Humen Town, the administrative measures for special funds for scientific and technological innovation in Humen Town, and the incentive measures for enterprises headquarters in Humen Town, together with the previous work plan for strengthening the clothing industry and the implementation plan for the development of high-tech industries, and further improved the industrial upgrading and supporting policy system of the whole town.

In April this year, Humen town held a commendation Conference on industrial upgrading. The government gave 19 million 400 thousand yuan to commend 44 outstanding enterprises and 28 Humen towns. The companies that have been commended include YISHION group and so on. They not only make profits, create tangible values, but also virtually spread the brand soft power of Humen.

At present, Humen has 1 well-known trademarks in China, 13 famous trademarks in Guangdong, and 14 famous brand products in Guangdong. At present, YISHION, pine hawk, fox fairy and other famous brands have been gradually formed. In addition, Humen has also made great efforts to upgrade the service trade fair and build a fashion display platform. In November 23, 2010, the fifteenth Humen International Fashion Fair, which lasted for 4 days, came to a successful conclusion, with a turnover of about 4 billion 630 million yuan.

Tan Zhiqiang said that in recent years, Humen has invested about 70000000 yuan in science and technology, 923 enterprises have applied for patents, 734 authorized patents, 34 national and provincial technological innovation projects, 6 new high-tech enterprises, 5 private science and technology enterprises, 4 public technology enterprises, and 1 technology centers. Humen town has also established a provincial clothing inspection center with the Municipal Technical Supervision Bureau.

It is worth mentioning that Humen's "strong clothing industry work plan" will strengthen the development of cultural and creative industries in a prominent position. Tan Zhiqiang revealed that in the future, Humen should take the opportunity to develop Weiyuan as an opportunity to actively develop creative industries, and actively use the special support funds of creative industries to focus on creative products, creative projects and public service platform construction of creative industries, and build a creative industry system. At the same time, Humen hopes to rely on the resources advantages of the clothing industry, implement the development strategy of the dominant industries to drive the creative industries, and cultivate creative industries clusters including clothing design, culture and creativity, art, industrial design, advertising, animation, software and so on.

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Commercial area expanded two times to send easterly wind.

In the next few years, the commercial area of Humen will increase by 700 thousand square meters, which is two times the existing 350 thousand square meters, and the Humen garment industry will have more room for development. At the same time, Humen town is promoting the restructuring of the fuming group and China (Humen) International Fashion Fair to achieve market-oriented operation. The Dongguan administrative division reform, which is being planned, will also provide conditions for Humen costumes. Humen clothing will usher in the future of "strong winds".

The general trend is inspiring, while the topic of "2 times commercial area" and "withdrawal of towns and districts" also make people think about the future of Humen's clothing industry.

According to the urban upgrading plan of Humen, the commercial area of Humen will increase by 700 thousand square meters in the next few years, which is two times the existing 350 thousand square meters. How can Humen clothing take advantage of this opportunity?

Lin Chaoming, a member of the Humen town Party committee, believes that the confidence of Humen's clothing sustainable development comes from three aspects: first, Humen has the inherent advantage of geographical location. The positioning of the South style clothing in the garment development is clear and adjacent to Hongkong and Macau, which makes Humen have obvious advantages in popular information and creative design. Second, Humen has the advantage of clothing trade. Humen has a huge clothing trading market. Many overseas companies have moved the design and sales department to the production base in the field. Third, Humen has the advantage of customer resources. The Hong Kong listed companies people and group responsible for the "Humen one avenue" project has developed and built several "land one avenue" projects throughout the country, with a steady number of customers, which will promote the development of Humen's clothing market.

Lin Chaoming also served as general manager of Fumin group. He introduced the progress of enriching people's restructuring. At present, the internal basic work of the fuming group's assets verification and asset appraisal has been completed, and it will be sold by the Dongguan property rights trading center at the end of this year. The bidding conditions will be announced before and after 20 days of this month. After the sale of the Fumin group, the government no longer took up any shares. "Enriching the people is not the money that the government should get back from it. The core issue is to continue to run the brand of enriching the people. Two, we need to solve the problems left over by history in the development process. Third, let the rich people play a bigger role in the new development period of Humen's clothing industry." Lin Chaoming said.

In addition, China (Humen) International Clothing Fair will also be pushed to the market by bidding. The winning bidder will operate in accordance with market rules, and the government will give financial support for five years.

In August this year, the Guangdong provincial Editorial Board issued the "opinions on further deepening the reform of the power system of the town government." "Opinions" pointed out that Dongguan and Zhongshan will choose a number of small and geographically adjacent towns in a timely manner. In accordance with the "1+x" mode, we should promote the "joint upgrade and flat reform", establish municipal districts, no longer streets, or choose towns with large area and large economic volume and large population to promote the "withdrawal of towns and districts", and no more streets will be built in the district.

In this regard, Lin Chao Ming told reporters that as early as 2006, Dongguan had planned to adjust the merger of 32 towns, and was interrupted by the financial crisis. There are zoning adjustments in Dongguan's 12th Five-Year plan. With the dispatch of the provincial Party committee, Dongguan will once again step up the pace of administrative division adjustment. Lin Chaoming said that no matter what the future of Humen is, he believes that this reform will bring a big future to Humen trade fair and Humen garment industry.

Related links

China (Humen) International Fashion Fair

In 1996, Humen launched the China (Humen) International Fashion Fair with a town. In November of this year, the 6 day exhibition attracted 282 exhibitors from the United States, France, Italy, Japan, Hongkong, Taiwan and other countries and regions, as well as Beijing, Shanghai, Dalian, Hangzhou and other places. There were 406 exhibitors and 400 thousand visitors. The turnover was as high as 1 billion 260 million yuan.

After 15 years of growth, China (Humen) International Fashion Fair has become the most influential fashion show in China's clothing industry. With its professionalism, internationalization, fashion and influence, Humen Fashion Fair has attracted the participation of people from the world fashion industry. Buyers and distributors from Southeast Asia, the Middle East, Russia, Hongkong and China have come to order and negotiate. In November 23, 2010, during the 4 day's fifteenth China (Humen) International Fashion Fair, more than 800 thousand people entered and visited, reaching an intention turnover of about 4 billion 630 million yuan.