Dongguan Shoe Enterprises Are In Pition And Will Not Give Up Their Shoes Exhibition.

The design of Chinese concept shoes attracts eyeballs.

Some customers diverted to Canton Fair.

After the opening ceremony yesterday, the reporters interviewed found that the size and popularity of the exhibitors decreased significantly compared with the previous ones. There were no bustling scenes in sight. However, before the exhibition, more than 30 shoe companies in Dongguan footwear alliance, Dongguan shoes enterprises, Huajian group and world footwear base, did not appear at this exhibition.

Later, at the media meeting held by the organizers, Feng Peixi, deputy general manager of Dusseldorf Exhibition (Shanghai) Co., Ltd., one of the press spokesmen of the sponsor, admitted: "today, I must point out some problems behind it. Now it is a painful period for the pformation and upgrading of the entire footwear industry, including fierce competition between the exhibition. Some customers are diverted to the Canton Fair. We recognize that business is difficult to do is an objective fact, but we have never given up Dongguan.

On the contrary, we will increase investment in Dongguan shoe fair. "

Feng Peixi added: "we believe this kind of pain will not be too long.

When you go to the exhibition site, you will find that Chinese elements and Chinese customary style have become the design goals and trends of foreign countries, and the trend that China is driving the world trend is becoming a trend.

This also shows us the future and Prospect of Dongguan shoe exhibition.

Invited students from Hongkong Design Institute to participate in the exhibition.

The most difficult part of the pformation and upgrading of enterprises is the lack of design talents. The organizers specially invited students from the Hongkong Design Institute to exhibit their works, including more than 50 works from students of design institutes, including bags, shoes, clothing and accessories.

"They are the designers of the future, the new design force, and we hope to build a platform for talents to connect with enterprises."

In addition, the Portuguese footwear association took part in the exhibition with its members TATUAGGI and BEEPI for the first time.

At the same time, the world trend authority WGSN launched the "2012 spring and summer and the future fashion women shoes and jewelry forecast", the German shoe exhibition GDS official trend release agency Ytrends "how to set up a successful shoe design department," "2012/2013 autumn and winter, the spring and summer 'fashion series' popular trend in 2013", "the continuous development of the shoe industry" and other topics.

In response to the challenges faced by shoe companies in the face of environmental changes and the industry's concerns, organizers invited experts from home and abroad to explore and share experiences including design, brand, trade standards, domestic sales channels, and enterprise management.

Warm breeze and Chinese style

What is the trend now? According to the organizers, a round of the exhibition site will find that Chinese elements and Chinese customary style have become the design goals and trends of foreign countries, and the trend that China is driving the world trend is becoming a trend.

This also shows us the future and Prospect of Dongguan shoe exhibition.

focus

"Domestic sales should be developed, but not exported".

In view of the trend of domestic manufacturing export to domestic sales, the reporter found that, in fact, domestic sales remained cold and did not receive much attention from exhibitors.

There is a logo "international market" or "China and the international market" on each booth to remind buyers to have targeted procurement. In fact, most enterprises still have only a few pieces of "Chinese and international market" logo for foreign customers.

Feng Peixi said at the press conference: "we are all doing business, where there is a single place to do, pformation is driven by the market, not deliberately to do domestic or foreign markets.

Now domestic enterprises are burning money, and earn money from export to open up the domestic market.

However, if domestic sales are to be done, enterprises will be able to get rid of the "outside support", and it may take several years to achieve balance of payments.

As a representative of the pformation of domestic sales enterprises, the general manager of Yiyang shoes industry, Xie Yang said, "we have worked for three years, and now we sell half of our domestic sales. We only dare to say that domestic sales have just started. To achieve balance of payments, it is 3 years to estimate conservatively."

Zhu Yulun, chairman of the Hongkong style Exhibition Service Co., Ltd., the organizer, reminds us: "we are guiding you to expand domestic sales, but we are not going to do away with export. Do not expect to abandon the traditional external market entirely.

Europe and the United States economic downturn, and recovery takes a long time, but the emergence of new customers such as Russia, ASEAN and other foreign countries, the new consumer market is also rising, foreign market space is still very large.

model

From OEM to a pair of shoes, the price is 1800 yuan.

As one of the three "advanced enterprises of industrial structure adjustment and pformation and upgrading" in Dongguan, the experience of Dongguan Qisheng Shoes Co., Ltd. has attracted much attention from outside.

As early as in 1997, Yin Jiqi ended the original foundry factory and went to the three village of Houjie to start a new factory, Qisheng shoe industry.

Starting in 2004, Qisheng invested most of its money in R & D.

"From 2004 to 2008, we have been paying tuition fees."

Yin Jiqi said.

2008 is a turning point for Yin Jiqi.

The Beijing Olympic Organizing Committee issued the order of 2000 pairs of leather shoes for Qisheng shoe industry, which greatly enhanced the brand awareness of the company.

In the same year, the financial crisis caused many export foundry shoe factories to go bankrupt.

Yin Jiqi is more determined to follow his own brand line. He is glad that he has taken a step ahead of schedule.

At present, the company has more than 100 professional development and design personnel, each year the development of new shoes up to 3000.

From 2002 to 2010, they sold only 60 pairs of shoes a month and sold more than 10 thousand pairs a month.

It is said that their shoes are the cheapest and they should be sold to 1500 yuan / double.

As Qi wins the pricing power in the domestic market, it can digest the cost of the increase by raising the price. Now, the unit price of some basic shoes has risen from 1500 yuan to about 1800 yuan.

Today, Qisheng has opened more than 180 stores in the provincial capital and first tier cities above 1/3.