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The Power Of The Whole Network Marketing: &Nbsp; Explore The Growth Of Shanghai'S Xing Xing Clothing.

2011/11/18 9:49:00 22

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After two entrepreneurial failures, the third venture has made the company go on the fast track of growth through online marketing.

60 the epigenetic people, who know nothing about computers and networks, are now extremely active Internet Celebrities.

She founded a company from the beginning of a lonely door-to-door sales, now and then receive orders from the United States, Norway or even the United Nations......

She is Wang Wanping, founder and general manager of Shanghai Xing Xing Garments Co., Ltd.

Because I like it, but I have no regrets.

"It's so hard to make a costume!" Wang Wanping, founder and general manager of Shanghai Xing Xing clothing company, said with her feminine soft tone of Shanghai women. "But I chose to start business in this industry because I like it.

I still like it.

Because I like it, so I have no regrets so far. "

Looking back at Wang Wanping's entrepreneurial experience, it is true that she has always been in trouble.

clothing

The domain insists.

Her first venture began more than 20 years ago.

At that time, Wang Wanping was hospitalized for a serious illness for more than six months. He accidentally learned from a magazine advertisement that he had a sweater collar machine and thought it might be a good entrepreneurial opportunity.

After she was discharged from hospital, he sat on the train for three days and three nights in Huaihua, Hunan. It was the first time she had gone far away. For the first time, she went to the "backcountry" in her eyes to run for an enterprise.

She stayed there for half a month and learned how to use the machine. She took the machine home and began weaving.

sweater

Round the collar business plan.

Unfortunately, because she was weak and ill at that time, and the machine was too exhausting to run, the business plan finally ended.

In 2003, Wang Wanping started his second venture, or made clothes.

As a result, because of the bad business, she lost a year to lose a mess, lost about 300000 yuan, not only his own blood, but also a lot of debt.

If this time to give up, no one will accuse Wang Wanping, but she is not reconciled.

On the one hand, she felt that it would be possible for her to be able to repay more debts if she was a company herself. On the other hand, she had a persistent self-confidence in her heart. She firmly believed that if she persisted in not giving up, she would eventually be able to do so.

So in 2004, Wang Wanping re registered and started his third venture.

From the two door-to-door home sales, after more than seven years of hard work, we finally broke through the steady development of Shanghai Xing Xing clothing company.

Today, Xing Xing is already a professional uniform design with standard factory buildings, first-class equipment, strong technical strength and production capacity.

Marketing

The production enterprises have accumulated rich experience in the production of uniforms, work clothes, promotional clothing, environmental protection clothing, cleaning clothes, security shirts, T-Shirts, hats and other garments. At the same time, they have improved various quality systems and have reached a good cooperative relationship with many famous enterprises in the world. They have become the brand uniform suppliers of many of the world's top 500 enterprises, and almost all famous automobile enterprises in China are customers.

The clothing industry has always been a relatively low threshold and highly competitive field. It can withstand the test of the tide of the market and get better and better. What is the advantage of growing up and growing? Wang Wanping's answer seems plain and uneventful: Xing Xing has always been guided by the business philosophy of honesty and good quality. The quality of the above products is based on the market, with the price of small profits going to the market, and winning the market with good service.

However, it is not easy to be true and persistent.

"In the field of uniform design and production, there are often small quantities and personalization needs, some urgent needs, and some even delayed payment. These are the trouble lists that ordinary companies do not want to receive, but Xing Xing never refuses to accept such trouble lists." Wang Wanping said, "we not only respond fast, deliver goods in time, and offer reasonable prices, but also guarantee quality and credibility at all times. Sometimes we even want to win the long-term trust of customers by paying attention to funds and considerate service."

Perhaps it is this insistence on quality, service and credibility that makes Xing Xing develop steadily.

The annual sales volume of Hsing Hing also increased from 300 thousand yuan in the year to about 3000000 yuan in 2010, with an average annual growth rate of turnover.

Exceed

Average industry level.