Italy Clothing Brand Has A Hard Way To Pull Off The Declining Trend: Spoof The Head Of State

Israeli Prime Minister Netanyahu and Palestinian leader Abbas.

Italy apparel

Mr Benetton said the advertising headline was Unhate.

The Wall Street journal bluntly pointed out that the world leader kissing advertisement in the city of Benetton is to attract attention to the brand of the business which is not strong enough. The advertising company of Benetton is therefore willing to "take pictures of leaders, and do not have their permission".

The newspaper reported that he had lost ground repeatedly against the Zara of the West spot and the H&M of Sweden, which lost 2 billion 50 million euros last year, only 1.5% more than ten years ago, while Zara's revenue last year amounted to 12 billion 500 million euros.

Lawyers who specialize in trademark law say that legal experts usually advise political leaders not to attack such ads because they will only help the industry to become famous.

Wang Shang

Netizen: "a thankless stupid advertisement"

Contrary to Benetton's hopes that advertising will play a role of "awaking the world", European and American netizens are generally disgusted with the marketing techniques of this respected leader.

The first reaction of many people to see advertisements is "nausea" and "weird".

"This is the stupidest way to promote sales," said Sean, an Internet user from the US.

They (Pohn ton) advertised the murderer last time. I remember a mother who saw the huge poster in the shop terrified, because her daughter was killed by the prisoner.

Why does this brand make such a thankless job provoke consumers? "Alisa, a British netizen, thinks that this weird and annoying advertisement is nothing to do with clothes.