Humen: Today'S Famous Clothing Town &Nbsp; Ming Dynasty International Trade City.

More than 30 years ago, the stall economy developed under the guidance of the government.

The leading industry of stalls

When the Humen the Yellow River fashion city, which is now full of China, is still a vegetable plot full of watercress, Xie Qundi, who was born in Qingyuan, moved to Humen, when she was 12 years old.

Today, Xie Qundi, nearly 40 years old, has been named the top ten fashion designer in Guangdong, and has a clothing brand named after her JO NAA. Her designs have more than 20 stores in the world.

Although Xie Qundi's clothing has not yet been sold in China, her design studio is located in Humen and separated from the river of Fumin fashion city, belonging to the old clothing trade circle of Humen.

And the old one is only relative to business circles.

In fact, tigers know that the brisk brand clothing industry is sprouting up in the market.

In the late 70s of last century, it was more convenient for Humen people to come to Hongkong.

Because of the openness and acquiescence of the leaders of the commune at that time, more and more Humen people ventured from Hongkong and other places to buy some clothing and clothing for sale, and a booth type clothing distribution center gradually formed, and later came the legend of Xu Lu's "foreign goods one street".

The beautiful clothes that come from Hongkong also make the people in the area along the road of Xu road very prosperous. Both the residents in nearby towns and the wholesalers coming from Guangzhou and other places.

Subsequently, the government of Humen took advantage of the situation and gathered the scattered stalls together. In 1993, a large professional clothing store was built here.

Taking this clothing market as the axis, formed the current 1 square kilometers clothing management circle.

The successful launching of the first Humen Fashion Fair in 1996 has opened up the prelude to Humen's reputation.

More than 30 years later, Humen has long been famous for its clothes.

At present, there are more than 2000 garment processing enterprises registered in the whole town, including more than 1300 Enterprises above Designated Size and nearly 300 thousand employees.

Annual clothing production reached 250 million pieces (sets), the total sales volume of nearly 20 billion yuan, export volume of about 400 million U. S. dollars.

In addition to garment enterprises, there are 7 groups: market clusters, industry clusters, customer clusters, pportation clusters, supporting clusters, R & D clusters, publicity and promotion clusters.

The contribution rate and pulling force index of the garment industry are among the most important sectors in the town, and have become the pillar industries supporting the economic development of Humen town.

Area expansion 3 times development confidence

Ms. Liu lives in a commercial and residential building that has been 20 years old in the rear of the the Yellow River fashion city. The downstairs of her family are shops.

Every weekend, Ms Liu does not go out very often, especially during holidays.

"I really don't know where these people came from, like clothes without money, everyone buys a lot," Ms. Liu told reporters.

And Mrs Liu often receives calls from relatives and friends, who want to come shopping, ask questions about clothes, and even say in an envious tone that you are ready to go shopping.

For Ms. Liu, shopping in the street is still second, and this time is very painful every night because of the construction downstairs all night.

"People do business during the day and move to the evenings."

It is reported that the construction of Humen is not only near the home of Ms. Liu, but the whole central area, which is a large construction site.

In particular, the Humen Avenue, which started a few months ago, is caused by public traffic.

Lin Chaoming, a member of the Humen Party committee, said: "now it is a little bit blocked. When it is repaired, it will become a bustling commercial street and string up the new and old two business circles of Humen clothing. Humen's clothing trade area will appear dumbbell shaped.

This is the clothing trade market on the ground, for Humen, the bigger change is underground.

It is reported that Humen will build the largest civil air defense project in Humen, one of the main roads in the country. In peacetime, these places will also be used to make the clothing market.

That is to say, the commercial area of Humen's clothing will expand 1 million square meters underground, and it will expand 3 times compared with the current 350 thousand square meters.

For a town, in many places, the wholesale market of clothing is shrinking. Can we eat such a large area? "Confidence", Lin Chaoming said, without confidence, businesses will not invest.

And this confidence comes from three aspects. The geographical location of Humen is needless to say, and the business will continue to see the advantages of Humen's clothing trade.

"Humen has a huge clothing trading market, which is the foundation for the development of Humen's clothing.

Now many overseas companies are designing and selling departments in Humen, and the production area may be in the field. What we value is the trading advantage of the Humen market.

In addition, the new market builders have the advantage of customer resources.

The construction and operation of underground projects are Hong Kong listed companies people and groups. They have built and built several "land one avenue" projects throughout the country, and have a steady number of customers. They will bring their own resources into full play to promote the development of Humen's clothing market.

Creative base

Driving industry high and new

In the outline of the Pearl River Delta reform and development plan (2008-2020), it is clearly pointed out that Dongguan's clothing characteristic industry should be made into an international brand with international influence, while the main cluster of Dongguan's garment industry is in Humen.

In the heart of Wu Zhanhui, Secretary of the Humen Town Committee, "the clothing industry is the most representative leading industry and characteristic industry, which must be regarded as the top priority."

To speed up the pformation and upgrading of the garment industry and promote the development of garment enterprises, Humen must focus on the "eight breakthroughs" such as "four big plates" and "breakthroughs in the park".

Among them, the creative cluster mainly includes building brand of costume design competition, improving the construction of creative design industry incubation garden, holding the international specialization Summit Forum, and constructing clothing Museum and library, etc., and actively taking part in the high-end links of the international industrial chain to enhance the added value of Humen clothing products.

In order to better develop creative clusters, Humen explores the construction of a fashionable and Creative Industrial Park in Weiyuan Island, pforms old factories to attract business headquarters to settle down, and adopts a high standard entry threshold to select excellent fashion designer studios, regional famous brands, fashion service agencies, fashion media organizations and training and education institutions to enter the park, and build a new service system based on fashion fashion and creative design, serving the fashion industry chain.

Wu Zhanhui believes that building the creative industrial base of Weiyuan island and the cultural and creative street around the gogong mountain, and strengthening design driven, technology driven and capital driven, can finally achieve the high and high end of the garment industry.

In the future, Humen should build up a modern industrial system based on four major industries, namely clothing, information cable, commerce and tourism, and the three emerging industries of modern logistics, high-end electronics and cultural creativity.

While speeding up industrial readjustment, Humen must seize the opportunity of integrated development of Guangdong, Hong Kong and Macao and the Pearl River Delta, integrate the regional advanced cities in the facilities system, urban layout and human settlement environment, and accept the radiation of regional development, and eventually become the coastal International Mall and build a prosperous and strong new Humen.

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"One city", that is, a high starting point to build coastal international shopping mall.

"Three unification", namely, overall planning and implementation, co-ordination of resource utilization and coordinated development.

The "five stride" is to achieve the leap from the economic importance to the industrial highland, the leap from the city pivots to the regional nodes, the leap from historic towns to cultural cities, the pition from safe Humen to happy Humen, and the pition from coping challenges to leading development.