Do Not Let "After-Sales Service" Drag Shoes Enterprises Integrity "Hind Legs"

As the saying goes, "good things do not go out, bad things spread". Shoe enterprises When the after-sale service provided can not satisfy the needs of consumers, consumers may complain to others about the ten or ten spread of products. The final product will leave the impression of inferior quality in people's mind.

In recent years, the current situation of footwear after-sales service in China is worrying. Because the after-sales service is not in place, the products are not sold well, and even the brand "bankruptcy" is common. We know that if we win the market, if we neglect the quality of products and after-sales service, we will have an impact on them. brand image 。 So, it is very important for shoe enterprises to do well in after-sale service. Among them, the key is the change of concept. Many shoe companies still remain in the traditional concept, but simply carry out a series of activities around the product.

In the era of homogenization of products, prices and technologies, these activities can only play a certain role in enhancing the competitiveness of enterprises. Therefore, shoe enterprises should shift the focus of attention to consumers, focusing on the group that can bring considerable benefits to enterprises, and provide meticulous and thoughtful corporate brand services to meet their material and spiritual needs, so as to cultivate customer loyalty and enhance brand awareness and influence. In the process of after-sale service, due to the various departments involved, besides the terminal stores, it also includes many departments such as product design department, manufacturing department, auditing department and so on. Shoes enterprises should strengthen their concept of "consumer centered" in these links, and take this concept as a guide to do their respective jobs well. At the same time, a perfect after-sale service system is gradually established in practice, so that service can truly become a weapon for shoe companies to conquer the market.

In the competitive market environment, brand shoe companies should not only use their minds to do enough. Terminal sales The product information is spanmitted to consumers. At the same time, the shoe enterprises should improve the overall level of services, so that consumers can not only enjoy the "God" service feeling in the guidance and process tracking before sale, but also have to actively face consumers in after-sale services, so that after-sales service has always been a forgotten corner. In order to win the consumers' affirmation and praise, the shoe enterprises must give consumers the service care from the brand, so that the brand can be improved and the word of mouth of consumers will accumulate more potential customer resources for the brand.

If product quality problems can not be effectively eliminated, the loss will not only be the trust of consumers, but will also be the great development of a company tomorrow. Consumers can not accept the idea of "first slap the palm and then give sugar". How to eliminate the quality problem on the production line and establish a good reputation for product quality is worth thinking carefully.

It is true that whether consumers are satisfied with the after-sales service provided by shoe manufacturers is directly related to the establishment of a shoe brand image and the survival and development of shoe companies. Nowadays, brand competition has inevitably shifted to the competition of after-sales service, which has become the focus of every enterprise. There is no doubt that shoe companies can only rely on high quality and high quality services in order to have a strong foothold. market competition Medium.