2011 Asahi Asahi, China Fashion Designer Creative Award

Recently, 2011, Asahi China

"My cooperation with Asahi Asahi is itself a" heaven made match "between the industrial chains.

The moment

The "book of man" feelings show that in the modern life of designer, Shi Jie, in the process of ecological instability, he tries to find the natural philosophy of "calligraphy and painting in classical Oriental Aesthetics" and "indifferent, pure, simple and balanced spirit of escapism".

Shi Jie was splashing ink on the stage of the costume made of Xu Cheng Hua fabric, and wrote the two characters of the book.

Meanwhile, Wang Shiwen, the spokesman of China's leading model and Asahi Asahi, has made a unique display of this work.

Since its establishment, Asahi group has always attached importance to protecting the natural environment, striving to improve the quality of products and expanding the application fields, and Bing Ba has long been the core of Japan Asahi group.

In terms of fabric and fiber, Asahi Asahi represents the world's leading level. Now its bingba products are also attracted by Chinese fashion manufacturers through endorsement and creative awards.

In fact, a few years ago, Asahi's achievements began to help Chinese garment enterprises go upstream to the "smile curve" of industrial economics.

As Narimatsu Masahito, Minister of the Asahi kasin Corporation, told reporters: "vertical integration or horizontal integration of the industrial chain is the two very important dimension of the upgrading of the garment industry.

When working with garment production enterprises, we realized that garment producers should consider the depth and breadth of integration when they are vertically and vertically integrated.

Therefore, our actions in the Chinese market refer directly to the large number of fashion designers.

Because the decision making power of garment manufacturers is in the hands of designers.

In addition, we intend to work hard from the forging of vertical industrial chains in garment enterprises, and cooperate with Chinese garment enterprises to help Chinese clothing enterprises to achieve "self-sufficiency" of fabrics.