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    The Cold Winter Is Approaching &Nbsp; The Winter Clothing Price Is "False Fire" Rising.

    2011/11/18 16:11:00 21

    Winter Winter Clothing Prices Are False

    After the beginning of winter, the weather began to turn cold in Xiamen.

    Purchase

    Winter clothes.

    However, Miss Chen, a Post-80's white-collar worker, recently went to Xiamen for an empty hand after a visit in the afternoon. It was not that she didn't pick it up, but the price of the clothes "scared" to her, nearly 2000 yuan a shirt, seven hundred or eight hundred yuan T-shirt and four figure starting winter coat. Miss Chen didn't sigh by big hair.


    "At this time last year, it would be more than 300 yuan to buy a sweater. The bottoming shirts and jeans are only a few hundred yuan, and almost 1000 yuan will be able to buy a winter suit, but this year's situation is quite different."

    Miss Chen said that there used to be shirts and sweaters of thousand yuan, but they were only individual phenomena.

    Market

    It is not uncommon to pick up a piece at random, and it is not uncommon to mark a thousand yuan. 1000 yuan can buy one or two pieces.


    The reporter saw in a shopping mall on Lu Ling Road, the price of the down jacket was 2499 yuan, jeans 899 yuan, windbreaker 1499 yuan, and a leather clothing price was 3299 yuan.


    In a department store in Zhongshan Road, clothing prices are mostly "four figures", and many brands have nearly doubled compared with last year.

    Miss Chen is depressed. As long as it is a mall activity, almost all brands will take part. Some of the public's jeans can be hit 50 percent off. "But this year, I don't know if these brands want to raise their prices, or the cost has really gone up a lot. Those brands that used to play 50 percent off will not be discounted this year."

    She said.


    Why did the winter clothing go up this year? The most closely associated with costumes is the price of cotton, but cotton has little to do with the high price of the terminal.

    It is understood that compared with the 30 thousand yuan per ton in March this year, the price of cotton fell sharply in autumn, but the price of clothing closely related to cotton price was not loosened.

    {page_break}


    Mr. Fan, who is a garment foundry in the lake, told reporters that clothing usually takes three or four months from design to order production. Most of the clothes made now are cotton this spring, so the cost of clothing in autumn and winter is at a high level.

    "Apart from 60% of the cost of raw materials, the cost of clothing and promotion has increased a lot in a year."

    Mr. Fan said, for example, the wages of workers increased by an average of 20% over the past year.


    Mr. Fan also has a costume besides other clothing brands.

    brand

    。

    He said that in general, the clothing price of 1000 yuan or so in the shopping mall is actually around 100 yuan, resulting in a big difference between the retail price of the terminal and the factory price, that is, all the links in the circulation process continue to increase the price.


    "In the clothing sales process, labor, logistics, warehousing, advertising investment, channel construction, store rents, water and electricity costs are rising."

    Mr. Zhong, the head of Xiamen's local brand, has sold his brand to all major department stores in the country.

    He told reporters that a T-shirt, which costs more than 20 yuan, was pferred from the factory to about 30 yuan from the factory to the provincial agent. It may become 50 yuan, and so on.

    Price

    It has been able to rise to 80 yuan, and the final price entering the retail terminal is determined by brand awareness. The general brand may increase its price by about 5 times, that is, 6 times the price. The famous brand can even reach 10 times, and the international top brand is more than tens of times.


     
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