"Yang Mi" Triggering The &Nbsp Of The Tide Makers; Defining The New Fashion Of The Icy Down Jacket.

Known as the "youth Queen" youth idol

In October 16th, at the icy press conference in Beijing, the icy "power" down jacket has won the praise of the people and journalists present.

Concise and concise short form, slightly avant-garde line decoration, many kinds of colourful fruit color, match the temperament of Yang Mi youth idol.

At the same time, Yang Mi also made meticulous collocation for this down jacket, including short skirts, jeans, boots and so on.

The participation of star spokesmen in the design of clothing styles and the integration of star's aesthetic concept and fashion taste into clothing are seldom seen in the industry.

The icy down jacket has fully embodied the brand's positioning of "youth, fashion, vitality and trend", and has also made new ideas for the interaction among brands, stars and consumers.

The "power" down jacket used the network to start with the store simultaneously, which immediately aroused popularity, and at the same time led to the brisk sales of the whole line ahead of schedule.

Bing Jie aims at the characteristics of 18~35 years old young people who are fast-paced, love free and love to play cool. 2011/2012's new down jacket has launched three series.

The "dynamic campus" series is bold in color, cool in shape and integrated into sports.

In many down jacket brands, the icy youth fashion is very clear. It integrates fashion, fashion elements and light and delicate design of the product, and is very popular among young consumer groups. Many styles are sold out every winter.

In 2010, "dream Weiyang" series was appraised as "the best award for Chinese down garment design" by the China feather and down industry association.

Many years of insistence on ice cream has opened the way for fashion down garments, and has won various honors in the industry: it ranks the ten largest brand in China's down garments. In 2009-2010, it has been awarded the "most popular brand" award and the "best seller brand" two awards in two consecutive years.

In the national down jacket brand sales in fifth place, in the youth fashion positioning feather clothing brand ranked first.

Wang Jie Cheng, general manager of Shanghai ice garment, said: "ice cream this year launched a new image spokesperson, new terminal image, new product style, and put forward the brand slogan of" new fashion, I advocate ", which fully reflects our style and is more suitable for young people.

It is also well prepared for the launch of all seasons clothing.

The icy down jacket has not only become more and more fashionable in its design style, but also has a new form of dissemination and promotion: the deep application and interactive activities of the Internet micro-blog have been launched frequently, and the "ice cream future fashion star" audition has been launched throughout the universities across the country. The "ice cream trend three person group", composed of the popular singer Mao Fangyuan, Zhang Dianfei and Zheng Fan, who loves the young people, will tour the more than 20 cities of the country, integrate the song club and the brand promotion, and interact with young consumers more closely.