Hot Sale Analysis Of Men's Sweater In Autumn And Winter

In the third quarter of 2011, according to the statistics of China Business Information Center, the top ten in the woolen sweater market.

From the data, we can see that the market of sweaters under the line is still in the state of "spring and autumn and Warring States".

In this competitive situation, the competition among the sweater brands is in a stalemate from styles, texture, prices to all aspects of the craft. If we want to win from many brands, we can only get the chance to stand out from the competition of comprehensive strength.

At present, there is a very obvious problem in the domestic sweater brand, that is, many brands and fewer brand names.

This is the important reason for the low market share of the top ten brands of sweaters.

The lack of leading brands will lead to more intense competition in the market, and the domestic sweater brand is still in the Red Sea for this reason.

In contrast, foreign brands are worried about domestic brands because of their brand awareness and recognition. Therefore, they are significantly higher than domestic brands in price. They are separated from the competitive Red Sea and enter the blue ocean, and their living environment is obviously better than domestic brands.

On the other hand, with the rapid development of online brands, sweaters as an indispensable part of autumn and winter clothing categories are regarded as the main products in autumn. The famous online brands MASAMASO, VANCL and Mcglaughlin have launched a large number of sweaters in the season.

For its target consumer positioning, MASAMASO brand will position itself in the high-end business crowd. VANCL and Mcglaughlin have positioned themselves as the middle and low end mass consumer groups, and have achieved good results in their respective markets.

Online brands in the market competition environment, due to the existence of differentiated positioning, so they have room for survival, are now in the rapid rise stage.

Woolen sweater is a seasonal product because of its warm function. The sales season is from October to March next year.

As a result, there is a problem of survival in the off-season for professional sweater brands. In the future, as the market matures, some brands of woolen sweaters lacking core competitiveness will gradually withdraw from the market.

For the comprehensive clothing brand, the development of sweater category will bring more sales to the brand, at the same time, it will also test the brand professional degree and comprehensive strength of the examination room.

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Similar brands compete for price

In the world, all kinds of fibers, such as moisture absorption, warmth retention, comfort and other main properties, are considered as outstanding representatives of wool.

Woolen sweater is good. First, we need to look at the material.

The quality of wool from different parts of the world varies, due to the breed, water source, climate and mode of raising sheep.

Australia is the best producer of wool in the world.

The brand of comfortable clothing is made of Australian wool.

Because of the cost of raw materials, the price is often at the middle and high price level, and the price of Australian wool is basically over 1000 yuan because of its channel level.

Online brands also use more affordable domestic wool for their cost and pricing reasons. Among them, MASAMASO is a brand that uses Australian wool and the price is more affordable.

MASAMASO brand, because of the adoption of e-commerce mode, compresses the level of intermediate retail chain compared with the brand of retail shopping mode, resulting in lower cost and MASAMASO brand in the whole sweater sales cost performance in an advantageous position.

A good sweater is a perfect combination of technology, craft and art.

According to experts, yarn firmness depends on the yarn and wool weaving process.

The yarn post-processing directly determines the vertical and smooth comfort of the upper garment.

Mature brand sweaters are treated with yarn, garment dual post-processing + first ready-made garment technology, and become the main reason for consumers to choose to buy.

The offline brand is mature in dealing with the technology because of its long-term direct facing consumers.

Online brands are relatively simple in terms of price and cost factors, but online brand MASAMASO has won the loyalty and loyalty of consumers because of this technology.

There are many brands and varieties of woolen sweaters in the market. Their raw materials and ingredients are varied, which makes consumers dizzy.

As an ordinary consumer, how can we buy a sweater with good quality, comfortable clothes and value for money? Consumers tend to pay more attention to the fashion sense at the same price and the same texture.

Wearing fashion and wearing personality is the common mentality of men and women in the workplace.

Two woolen sweaters of the same texture are different in design, and the price may vary several times.

The amount of quarterly money is large, and the brand with high product design is more popular with consumers.

And fashion sense is also an important index when consumers choose to buy. Sweater's fashion is often reflected in details and edition, such as collar style, height, button design, etc.

Product selectivity depends to a certain extent on product development team and product planning.

Good product planning enables buyers to experience the most international trends at the first time.

It is a popular trend to wear sweaters out of fashion. Workplace men may not always be dressed in suits.

Some international first-line brands have grasped this trend and designed for business people's business, vacation and sports three daily contents.

The business series meets the needs of the newfashioned professionals.

The traditional offline brand has been mature in the design process due to years of operation experience, but at the same time, because of the design cycle, it has no advantage over the offline brand in terms of fashion.

Compared with the traditional offline brands, the advantages of online brands are more reflected in the abundance of products.

VANCL, Mcglaughlin and Meng bazaar and other well-known online brands have rich products, MASAMASO is more prominent in this, the design of business men's wear makes products more selective.

In the sweater brand on many offline lines, MASAMASO is designed with excellent cost performance, business, leisure and fashion as a whole, supplemented by the best imported fabrics and excellent technology to make ready-made garments. Every button and every zipper is a first-rate material selected by professional personnel, which provides consumers with cost-effective products.

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Consumer's will is the direction of brand's future.

According to the survey, consumer confidence and key purchase factors are partly due to the gap between the mature level, but also due to the income gap, and the important difference is regional differences.

As woolen sweater consumption, sweater as a basic commodity in autumn and winter, it occupies a certain proportion in all levels of brand, because the brand positioning is different, and exists in various levels of the market.

Young fashion, business and leisure, and middle-aged and old consumer oriented brands have their own consumer market.

With the gradual maturity of men's sweater consumer market, it has become the normal choice of people's consumption in autumn and winter.

Due to the gradual maturity of consumers' consumption concept, cost-effective brands will be more sought after by consumers.

In addition to traditional channels, the speed of online sales of sweaters is increasing, which is closely related to the development of clothing e-commerce.

According to the survey, clothing accounts for 31.8% of all online shopping in 30 cities, exceeding digital products / appliances as the largest commodity category on the Internet.

According to statistics, the scale of clothing online shopping reached 162 billion yuan in 2010, and it is estimated that the size of clothing online shopping will reach 320 billion yuan in 2011.

In the consumer survey, 15.9% of consumers believe that online shopping experience is better than offline shopping. This proportion has increased by 2.7 percentage points over the previous year. 84.7% of consumers believe that online shopping experience is no less than offline shopping, which increased 9.6 percentage points compared with the previous year.

Therefore, e-commerce will undoubtedly become the biggest growth point of sweater sales.

E-commerce brand VANCL, Mcglaughlin, dream bazaar are developing rapidly, and as an e-commerce brand MASAMASO is precisely by virtue of this positive development trend to become consumers recognize the cost-effective brand.

Online shopping has become the main way of consumption for urban population.

In the field of clothing, the overall cost performance of online brands is generally higher than that of offline brands.

The idea of fast fashion and fast consumption has been gradually accepted by Chinese consumers. The rise of online brands represents the arrival of the era of Internet fashion.

Online products are becoming more and more popular among fashion groups.

However, a hundred years' brand lies in careful training and maintenance. The recognition degree of offline brands is still higher than that of online brands. Business people tend to choose Offline brands for formal occasions.

Online brands generally outperform offline brands in price, and shopping is more convenient and fast.

Therefore, quality oriented online brands are superior in terms of quality and price.

Online brands must eventually become the mainstream people's choice, and they must also win in terms of product quality and detail.

For men's clothing, men's fashion sense is more about details and version.

However, because of the lack of product quality and design, online ordinary brands can wear less on formal occasions.

VANCL, Mcglaughlin, at a low price and more suitable for customers who like to buy low and medium priced customers, MASAMASO also enters the business men's choice online for men's wear at medium price and high cost performance.