Talent Development Is An Important Factor For Successful Participation.

Plan and follow up work after exhibition.

Set the deadline for initial customer contact after the exhibition, establish the corresponding system to ensure that the most valuable potential customers are selected from all sales leads to follow up. If there is not enough resources in the company, consideration should be given to employing professional mail agencies. Telemarketing Agency.

Post work log

Ensure that the responsible person is followed up for the sales leads and arrange enough time to complete the task. Collected according to expectations Exhibition Feedback quantity, arrange 1 weeks or 2 weeks to concentrate on sales follow-up work.

Follow up sales leads and urgency. Priority level

As far as possible, all exhibition feedback should be prioritized and arranged. For example, A, B and C can be classified into three levels: Class A (determination / immediate purchase intention); B level (consider buying in the next six months); C level (for future sourcing).

Follow up immediately

In order to maximize the conversion of the sales leads collected in the exhibition to order, we should strike while the iron is hot. A-level sales leads should be followed up immediately. For this reason, a fax machine or a computer connected to the company office should be installed at the booth, so that the sales leads collected at the booth can be sent back to the company for immediate follow-up. All sales leads should be answered within 1 weeks (up to 2 weeks).

Insist on follow up

Most sales leads are usually converted into orders within 3-8 months after the exhibition. Those sales leads related to production equipment or high-value procurement may take longer to follow up. Therefore, we must persist in following up regularly until we achieve sales, otherwise the sales leads will gradually lose value.

Track all sales leads.

Establish a sales cue center database in the computer system. Each customer enquiry form should reserve a backup on the server before the allocation, and record the name of the person receiving the form. Assign identification codes to all sales leads separately, so as to avoid confusion with general customer data and keep customer records tracking until invoice.

Establish effective sales reporting system

It is very important for sales staff to regularly record and report sales trail tracking progress for performance financial assessment. But there may be difficulties in execution, especially when sales are tracking regional institutions. To this end, when distributing sales leads, a report form should be attached, and the sales tracking progress should be feedback within the specified time. If feedback shows that sales tracking is continuing, the next report form and feedback deadline should be issued, so that the sales trail will end.

Conduct sales audit

Another way to replace the continuous sales trail tracking and sales reporting mechanism is to implement the sales audit during the agreed period after the exhibition. To this end, each salesperson should be required to report regularly the progress of tracking sales, the sales quota and the expected sales quota.