Interview With VISCAP, Artistic Director Of China'S Top Ten Designer, Yuan Bing: Business And Art Find A Balance In Entanglement.

The afternoon sun is charming and gentle, the sea breeze is blowing lightly, the skirt is fluttering, drunk in the beach, and engraved with warm memories.

In October 27, 2011, Yuan Bing took the VISCAP brand as the theme of the "seaside romantic garden", and first appeared on the stage of the China International Fashion Week with the most interesting and graceful spring posture.

Along with the rhyme, VISCAP walked on the pace of honey and tenderness, as if she were dancing an elegant and beautiful waltz, with a lively melody like a naughty little girl playing, and elegant tea like your lady's afternoon. Of course, there are steady gentlemen like drinking whisky and smoking cigars, and changing rhythms as if VISCAP's romance and elegance were interpreted in spring and summer.

It is this seemingly indifferent freshness and elegance that makes Yuan Bing and VISCAP brand stand out in many luxury shows, and finally won the title of the top ten designers in China in 2011.

The brand concept of VISCAP is based on music and art. By studying the stereoscopic cutting and contour modeling, the art of splicing, the fun of pocket and the details of each product, Yuan Bing interprets the lifestyle and lifestyle of VISCAP brought to the wearer, and advocates a new aesthetic and taste of VISCAP.

Yuan Bing said, VISCAP is doing cool sense of fashion, do not do other fashion.

Today, VISCAP brand art director, who owns 400 stores in Greater China, is also wearing the aura of the top ten designers in China. Yuan Bing is well aware of the heavy responsibilities on his shoulders.

He said that under the impact of the popular trend in Europe, America and Japan, Chinese contemporary fashion designers shoulder the mission of innovation and breakthroughs.

Talking about the experience of winning the top ten designers in China, Yuan Bing used 3 "entanglements" to explain his ideal of fashion and the responsibility of the company.

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Entanglement between art and Commerce

Fashion is a art of dress for designers.

And every designer has a dream of making his own artistic fashion.

From designer to business manager, the trade-off between art and business is bound to form a good tacit understanding and balance in business operation.

As a result, many of the big sales are not necessarily the ones that they really love, but they are just some popular ones.

Designers can only work hard on fabrics, details and styles to make them exquisite and make their own artistic ideals.

The designers of niche market can not survive under the group impact of big enterprises.

But VISCAP has found a way to balance art and commerce.

VISCAP is like a group's code. People wearing it can smell the same kind of flavor in a complex city, thus forming a unique taste group.

The entanglement between popularity and originality

Yuan Bing bluntly said that the current Chinese fashion has no deep foundation in Europe and America, and pure Oriental style fashion is not accepted by consumers.

The innovative spirit of Japanese and Korean designers is worth learning by Chinese designers. To make fashion that is in line with international fashion and in line with the human body in Asia, Chinese designers should not only contribute to the innovation of Chinese fashion, but also contribute to the international fashion market.

With China's strong economy, Chinese fashion designers will occupy a place in the international arena sooner or later.

China is already the largest OEM producer in the world. At the moment, we are on the way from a big manufacturing nation to a big power. Although this process is very difficult, I believe that the Chinese have the strength and ability to stand on the stage of the world's fashion.

Entanglement between men's wear and women's wear

Today, VISCAP owns two brands of men's wear and women's wear. Before that, Yuan Bing was hesitant about whether he should choose between men's clothing or women's clothing and focus on a product line. At that time, many foreign brand group's successful experience of multi brand operation made him firm in confidence.

At the same time challenging the workload of men's and women's clothing design is enormous, and its difficulty is also imaginable.

If a male designer wants to do a good job in women's clothing, she must carefully understand the aesthetic characteristics and body characteristics of women.

At the Christmas masquerade of the company, all male designers wore women's skirts and high-heeled shoes and nail polish to feel the dress psychology of women.

Only by having a deep understanding of these details can we make fun of the design and give women designers the opportunity to experience them.

This is also like our company's team culture: diverse, sophisticated and dedicated.

Yuan Bing said.

As Yuan Bing wrote in his original poem "the stars of Ruoergai": "there is no night light in Ruoergai prairie, only the outline of distant mountains. Are we thinking about staying in the grassland or bringing stars back to the city?" maybe there are too many entanglements, but guiding people to move forward is always the unfinished mission and pursuit.

VISCAP company has a motto: "because of the love of excellence," perhaps this is the love of fashion, the pursuit of beauty, the responsibility of Chinese fashion and fashion, let Yuan Bing lead the VISCAP people to bear the courage and mission of wind and waves.

Looking back on the past, VISCAP has grown from a single brand line company to a multi brand company. Yuan Bing has always been sticking to his fast and slow business way.

For VISCAP, clothing is more than just a business.

In this line, who can find the balance between business and art, who can really enjoy consumers' love and never abandon.