Clothing And Department Stores: Marriage Is Inevitable.

Peng Guifu, executive vice president of China Textile Business Association

Clothes, food, shelter and clothing are the first.

Today's consumers have formed the mindset of buying electrical appliances to Suning, Gome, buying furniture to red star, and the home.

Where to buy "clothes"? We can only locate retail stores that are not clear and have no obvious characteristics.

Love and hate intertwined "marriage"

Department stores and clothing suppliers are a pair of contradictions, between clothing suppliers and department stores.

Many clothing suppliers say that they are working for department stores, and many department stores complain that the support of clothing suppliers is too small. I think both sides should be objective. The two are two melon on a vine.

On the one hand, we need to empathy. On the other hand, the two must find a better combination of interests through running in. Only in this way can we win a win-win situation.

Marriage must be maintained with passion.

If "marriage" is used to describe a department store, the shop is "husband", and the department store is "wife", which has long been "husband power world".

Since the reform and opening up, many wives have left the "husband" and set up their own doors (such as household appliances, lamps and lanterns, home furnishing, etc.), but clothing has never left behind, and has grown into a "long wife" in temper. Though it is a "long wife", it still has no status.

Over the years, people have been planning to build "Suning" and "Gome" in the garment industry, but they have not been successful or have not been put into practice.

Since we can not "divorce", we must use passion to maintain and nourish this "marriage", which requires equality, understanding, mutual love, mutual help and mutual benefit.

Rough judgement on the fundamentals of China's retail industry

Property growth in China's high-end population is faster than the growth rate of GDP.

In the next 10 years, the income growth of the general public will be greatly accelerated, which will provide a very important push for the mass retail industry.

The chain expansion of all major retail groups accelerated, and the pace of mergers and acquisitions accelerated.

However, most enterprises are limited in M & A, operation and integration.

The pace of listing and financing is accelerating.

The retail industry has stepped up the pace of commercial real estate development. Shopping center has become a new battlefield of "Nuggets", and the development of "urban commercial complex" has become a new hot spot.

Fast fashion brands have sprung up and occupy an important area of retail products. Apparel is still the mainstay of large and medium-sized department stores.

The overall operating efficiency of the retail industry has not increased significantly.

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The main problems and challenges faced by China's retail industry

There are four serious injuries in China's retail industry at present: first, department stores are stereotyped and too formatted; two, the same commodity brands and price systems fall into a vicious circle of "buying and selling" and "buying gifts"; three, they are too eager to maximize profits; four, ignoring the new consumption demand led by post-80s and post-90s, and even the indifference and exclusion of new things, leading to the fact that "fashion department stores are not fashionable" has become a big weakness in today's department store industry.

In addition, there is also an aging structure, which deviates from the high growth industry. The lack of operating characteristics and price wars lead to both sides; excessive expansion leads to excessive competition, and the level of profit has generally declined. China's market is so complex that it is not possible to manage the market of different regions in a unified national system.

Several trends worthy of attention

First, industry concentration is further enhanced.

In the future, the "super retailers" with annual sales exceeding 100 billion yuan will gradually increase, and the pressure on small and medium retail businesses will continue to increase.

Two, the acceleration of urbanization brings new opportunities.

The accelerated urbanization process will bring a long time to the retail industry and will bring a spring to the retail industry.

Three, the development of diversified formats has entered the golden age.

Four, the explosion of group buying websites has triggered a boom in group buying, and Internet marketing has become increasingly important.

Five, the retail industry and capital docking will be more frequent and in-depth.

The six is the development of luxury goods to the two or three tier cities and the pformation to direct camps.

Seven is a major change in consumer behavior.

Eight is a major change in consumer psychology.

It is suggested that speeding up the establishment of "commercial aircraft carrier" is the top priority.

It is time to update its format and business model.

Finding the right market orientation and characteristic management is a pressing matter of the moment.

Strengthen service and service capabilities to highlight advantages.

Good and thoughtful service should be the obvious advantage of department stores in comparison with other formats.

As far as I know, some department stores are planning to set up "clothing color consultant", "shaping consultant", "gift consultant", "etiquette dress consultant", "home furnishings consultant" and "children's clothing consultant" in various buildings and museums, which will guide the innovation and change of China's department store industry.

We will gain sustained development momentum through excellent operation and deepen cooperation with the textile and garment industry.

Any industry will become more and more competitive as the competition intensifies. On the one hand, with the construction of commodities such as home, lamps and electrical appliances and so on, the department store has almost become a textile and clothing commercial building. On the other hand, the domestic textile and garment industry, which is gradually becoming mature with the symbol of strengthening creativity, focusing on brand, implanting culture and increasing value-added, is distressed by the fact that the domestic textile and garment industry is unable to enter the shopping mall or find a matching terminal.

Deepening cooperation between department stores and textile and garment industry is a top priority for the two industries.