Yinzhou 30% Garment Enterprises Embark On The Road Of Returnees

Sjfzxm.com/news/index_p.asp On the 20 th of this month, the "T&W" brand of Ningbo Rao Clothing Co. Ltd. will open thirtieth franchised stores in Chengdu. Chairman Tu Anguo said: "compared with foreign trade, the domestic market has more initiative and greater profit margins." Today, the "male" store has nearly half achieved profits.

Like "if men", a group of small and medium-sized garment export enterprises in Yinzhou, such as "Kaixin", "Sheng Na" and "Zheng Xin Yuan", have also set foot on the road of "returnees". According to the data from the Bureau, nearly 30% of the garment enterprises in the region have achieved independent sales in China.

All this stems from the uncertainty of foreign market demand. The latest statistics show that the export volume of Yinzhou's clothing industry has dropped from 52% in 2008 to 22%. "There's an order, no one does it; somebody does it, no money." The exclamation of a garment enterprise operator reveals the aspirations of most garment export enterprises.

It is understood that clothing export enterprises from receiving orders to final delivery, usually there are several cycles, in these months, cost fluctuations will bring unexpected risks to enterprises. At the same time, many factors such as rising raw material prices, difficult employment and wage increase, exchange rate reduction, and weak purchasing power in the international consumer market also make pressure on garment enterprises.

According to the insiders, the current situation of garment exporters' "dare not answer" is an indication that the era of low cost comparative advantage participating in international market competition is coming to an end. Real conditions force clothing companies not to rely on cheap products to fight the world, this is Yinzhou's numerous. clothing The motive force of exporting enterprises is to choose their own brand.

On the other hand, due to the long-term foreign trade garment processing and production, many garment enterprises in Yinzhou have the ability to follow the international trend in fabric selection, product design and production technology, and have the strength to create brand. Under the three functions of pressure, power and strength, some garment export enterprises with strong strength began to aim at the domestic market and build their own brands, thus forming a new wave of "returnees". In the first half of this year, there were 120 newly registered trademarks of garment enterprises in the region, exceeding the total amount of last year.

"Kaixin" has long and stable cooperation with many European fashion Brand Company, but chairman Xu Pengyun believes that the annual export volume of overseas markets is hard to grow again, and the sales trend is imperative. Xu Pengyun founded the "JESSIMODE" brand, and now opened more than 100 stores in Shanghai, selling about 80000000 yuan annually.

The "Sheng Na", which has been engaged in garment OEM production for more than ten years, declined foreign orders on this year's Ningbo clothing festival. The children's brand GABBY LOOP, which was designed by enterprises, began to fight in the domestic market. Chairman Chen Guoping plans to invest 2 million yuan a year to upgrade enterprises. Purchase Design, marketing, brand promotion and other aspects of the comprehensive ability.

Even "Zheng Xin Yuan", who has always been keen on "going to sea" and has more than 20 brand stores in Europe, has now cast its eyes on China. Its "DBI" brand women's clothing has opened 6 stores in Shanghai, Ningbo, Jinhua and other cities.