Shaoxing, Zhejiang: Sales Of Autumn Clothes Are Very Hot. Winter Clothes Are In An Awkward Position.

It has been a week since the beginning of winter.

Autumn clothes were still sold in winter clothes.

Yesterday evening, I learned from Shaoxing Guoshang mansion that the winter clothes such as JACK&JONES, GXG and other special brands such as down garments, cotton clothes and thick sweaters have been on the shelves since the beginning of national day, but the sales volume has declined to varying degrees compared with the same period last year.

The winter clothes of JOJO counters began to come up at the end of September, but there are still many autumn clothes in the counter. Several customers are choosing the cardigan that can be worn in recent days.

"Because the weather is relatively hot, our winter clothes only hang out 40%, most of them are stored in the warehouse."

JOJO shop clerk said, wait until a few days after the cold air really comes, will be sold out.

Most of the Snoopy and Winnie bear counters are still in autumn clothes, and the salesperson said that customers like to buy clothes that can be worn immediately. Nowadays, winter clothes are hot and there is no discount.

Similarly, there are Lee brand counters. In this month's sales, winter wear accounted for only 10%, and sales declined compared with the same period last year.

But due to the warmer temperatures, the autumn sales season of the brand has been extended, making the sales of autumn clothing increased by 30% to 40% over the same period last year.

A custom made cashmere sweater lies in the shop.

Ms. Chen has opened a cashmere sweater store in the south of the city, and has also made the custom for the customers.

After the beginning of winter, the weather remained warm like spring, which made Ms Chen very upset.

Because the cold air is not coming this year, the time to wear cashmere sweaters will be shortened.

"Don't say that the customers who buy the clothes have a lot less than last year. Even the more than 70 cashmere sweaters that came out in the second half of this year are still in my store."

Ms. Chen said that these clothes were paid by customers, but they were too hot to wear, so they were too lazy to take them.

At the same time, because of the abnormal temperature, small clothing stores are also entangled.

Xiao pan, who opened a shop in Hangzhou, said he didn't dare to take too much winter clothes when he was buying goods recently.

The best seller is sweater now, because it can be worn in autumn and winter.

The heavy cotton padded clothes are not sold very well. "I don't know if the coat is not too thick now, or because the winter clothes I entered are not popular."

Xiao pan is very entangled. I wonder if I should give up the unmarketable winter clothes.

Save the winter clothes by celebring Christmas and Christmas?

Compared with the changing climate, the temptation of discount to consumers is everlasting.

"It was very cold last November, and our winter clothes were selling very well."

GXG brand store manager said that although this year sales volume is not as good as last year, but tomorrow, the use of shop opportunities, counters will have a larger discount for winter clothing, and it will definitely attract many customers.

Scat's salesmen found sales statistics in computers. In November last year, sales of winter clothing were over 140 thousand yuan, and most of them were sold in November this year, with sales of only 1/3 last year.

"With the ensuing celebration activities, Christmas discounts, and the gradual drop in temperature, sales will increase considerably in the following period."

Shop assistants said that many people buy clothes will not be too concerned about whether the season can wear, as long as the price is substantial or will arouse the desire to buy.