China'S Clothing Industry Began To Attach Importance To Meager Marketing

Now, "you"

"Push Peng", "weave neck", "neck hair", "count"...

These Internet buzzwords come from time to time in micro-blog, a clothing company.

Some people even say, "if you haven't weave your neck, it's a bit out of date; if you don't know what a" collar "is, it will be completely OUT.

The past year is also known as "

Clothing companies have registered micro-blog, and released their business information through "collar".

Statistics show that the number of micro-blog covered by Sina and Tencent has exceeded 120 million.

So how can Chinese clothing enterprises develop their own marketing territory with 100 words in this area? Micro-blog marketing, this new type.

Corporate press spokesman

About micro-blog, there is a saying: "when your fans exceed 100, you are the internal magazine; more than 1000, you are a bulletin board; over 10000, you are a magazine; more than 100 thousand, you are a city newspaper; over 1 million, you are a national newspaper; more than 10 million, you are the TV station."

It is understood that, from the first half of last year, including CABBEEN, seven wolves, Qipai, Anta, 361 degrees, XTEP, Tonlion and other garment enterprises in Sina Sina opened official or promotion.

　　寧波華爾思丹服飾科技有限公司唐獅事業部總經理戴成其說，唐獅已經開通了一個官方微博和一個專門用來進行活動發布的微博，自去年3月織出第一條“圍脖”以來，“唐獅官方”微博粉絲達3328人;卡賓開通新浪官方微博10天之內，就在微博上推出了“參與卡賓‘七夕，尋找你的MR.Right’，即可有機會贏取卡賓限量版時尚禮品”，還有“卡賓官方旗艦店，只要購滿99元，即可贈送卡賓正品底褲1條!”、 “秋季新品現已發布!部分款式低至3折”、“全場滿200減60，滿400減120，上不封頂!實付滿200包郵，實付滿300再送60元現金紅包”等活動，深受博友關注;七匹狼在微博上發出信息——“100本《名士堂》創刊號26日搶書活動開始，”即每天七匹狼男裝官方微博發搶書信息，加關注并回復轉發當條信息的前10名，將獲得這本雜志;柒牌也展開了“‘柒’開得勝——南非世界杯

The last winner of the prize winning contest is the lucky collar of the seven card T-shirt.

How to use micro-blog's strength to promote its brand image, I believe this will be the next garment industry will focus on the problem.