Sports Shoes And Clothing Brand "Attack" Children's Clothing Industry Is At That Time.

In 2011, the collective price rise of sports brands plunged the market of sports shoes and clothing products in recent years as a whole. Sluggish But the children's clothing brands such as Adidas, Nike, Anta and other sports brands in the capital market have also been baptized by the rising price storm, but business is still booming.

　 　 Sports brand Children's wear is popular.

Adult sports brand market depression, but reporters found that Adidas, Nike, Lining, Anta, 361 degrees and other brands of children's clothing in the capital market is very popular.

Contemporary mall, Cui Wei Department store and blue island mansion have set up sports brand children's clothing counters, but some are set up in children's special areas, while others are hidden in sports area. In the contemporary era Shopping Mall The reporter saw a pair of couples who were choosing children's clothing at Adidas counters. They said: "big brands and fashionable styles, children are sure to like it and the price is acceptable."

In the new China children's goods store located in Wangfujing, children's clothing such as Adidas, Nike, Anta and so on are loomed on the shelves. On the shelves, Adidas lists girls and boys, and Nike basically stores goods according to the age range.

Though it is Children's wear But the price is not cheap. The reporter saw a price range of $1299 for a children's down jacket from Adidas, and the other styles of the series were the cheapest. A lot of consumers are buying, and the turnover is very high. According to sales staff, Adidas sells best in many brands, Nike and Anta are slightly inferior. "In the off-season, there are almost 110 thousand -12 yuan per month, and 300 thousand yuan a month in the peak season."

　　 "Love cartoon" into "love movement"

Adidas and Nike began to enter the children's clothing market in 2001 and 2002 respectively, while domestic sports brands began to seize the market of Chinese children's wear. It was a matter of recent years that they launched their children's clothing through various channels. {page_break}

Lining formally signed a contract with Parker lant to launch the Lining children's wear brand LiningKids, which was listed in early 2010. Anta's own children's wear brand Anta KIDS was officially launched in the first quarter of this year; the 361 degree children's wear was in 2010, the 3 moon China International Clothing and clothing Expo; XTEP as early as 2006 signed a cooperation agreement with the US Disneyland, "curve" into the children's shoes and clothing market, and now has opened hundreds of Disney children's stores in China.

Compared with the adult market, the temptation of children's market lies in the fact that children are in a fast growing period of time, which is faster than adults. Children's clothing market has a lot of benefits, especially those who are young and fashionable. Moreover, the market of children's wear brands in China is rather confusing. Although Nike and Adidas have been done earlier and operated for many years, the market share is not large.

　　 Why sports brands are in hot pursuit

What magic power does children's wear market have to attract a lot of sports brands?

Statistics show that starting in 2010, China will usher in the fourth neonatal birth peak. The growth rate of birth will continue to slow down until 2030. The initial estimate is about 100 billion yuan. It can be said that the children's industry will be in a good development opportunity in the next 20 years. As an important part of the children's market, the potential of children's clothing market is amazing.

Related experts said that children at the age of 3-7 this year, a large amount of exercise, and the body is in the development stage, so in addition to sports style children's clothing, attention should also be paid to sports protection and other issues. Compared with adults, children's clothing is still at a very early stage in this regard, the market space is very large. Professional sports protection can only be provided by sports brand with professional ability. The innate superiority of sports brand has cleared technical obstacles for its entry into sports children's clothing. In recent years, the overall development trend of the sports brand market has gradually slowed down. All the sports brand manufacturers are looking for new profit growth points. The huge potential of the children's wear market makes every big brand go in droves, making it the next battleground of domestic and foreign sports brands.

It should be noted that the market potential of children's wear is huge, but children's clothing is classified in detail. Children's sportswear and children's fashion are all children's clothing, but there are still quite a lot of differences. Nowadays, consumers attach great importance to environmental protection and children's safety. In addition, we must always grasp the pulse of the whole industry of children's clothing and step on the beat of the market, so it's not easy to get the children's clothing smoothly.