Look At Heng Village Knitting Enterprise "Three Tactics" Skillfully Solve The Pain Of Pformation And Upgrading

The financial crisis in the US and Europe roared, and the RMB exchange rate rose by a liter.

In this global village, no one will be left alone.

"The continued appreciation of the renminbi has forced our enterprises to become smarter."

Yesterday, the Hangzhou Daily reporter came to the grassroots interview group to contact the Tonglu County hengcun town to interview the knitting industry. Yuan Xiaoliang, vice mayor of hengcun Town, told reporters.

"Although the overall situation of foreign trade exports is not good this year, the export volume of the cross villages and towns has reached 4 billion 446 million yuan, an increase of 17.7% over the same period last year, of which the self operated export amounted to US $152 million, an increase of 54.7% over last year's growth."

Which day, you bought in Europe and the United States stores Armani, ARMANI, MAXMARA, and other famous brand clothing, perhaps it is processed by the knitting enterprise of Heng village; in the town, only 3 years of learning "earth expert" developed an automatic computerized flat knitting machine, the working efficiency of the flat knitting machine has increased 4 times than that of the single hand-held flat knitting machine; in the face of the uncertain factors of the coming year, enterprises have bought raw materials in advance to buy the raw materials in advance, and have sufficient supply of goods.

What journalists saw and heard in Heng village really felt the "intelligence" of many enterprises.

A clever move: first, win the "famous brand" to win by quality.

Into the spring breeze Milan Ou Clothing Co., Ltd., the reporter saw the production workshop came out of Armani (ARMANI), Mara (MAXMARA) and other international well-known clothing brand finished or semi-finished products.

"Our company is mainly exporting to Europe. In the first two years, the exchange rate of RMB against the US dollar has been appreciated, but it has been relatively stable against the euro exchange rate and has not had any effect on the company. This year, the RMB exchange rate for the euro is also appreciating, and the wages of workers will rise by 10% every year, which will impair the profits of the enterprises and bring great pressure to the export of enterprises."

Wang Zhimei, chief executive of the company, complained to reporters about suffering.

"How do you cope with pressure?" asked the reporter.

"We are mainly for Armani (ARMANI), Mathis Mara (MAXMARA), Italy brand CLOSED and other international famous brand OEM, cooperate with big brands, the annual orders are relatively stable, and profits are relatively guaranteed."

Wang Zhimei said.

However, the order quantity of each brand is also ten thousand pieces, more than a hundred thousand pieces, and the quality inspection procedure is very strict, among them, CLOSED a piece of clothing from export to the customs, to check five goods, careless.

Of course, in the second half of this year, Milan gulls also won orders for more than ten million J.Crew40 brands in the United States.

"European and American big customers have strict requirements for working hours. In order to ensure the quality of products, they are not allowed to work night shifts, so the company orders are busy, and they have to leave work before 9 p.m."

Wang Zhimei said.

Coup two: swallow nest stable and steady

During the interview, Yuan Xiaoliang, vice mayor of Heng village, told me that a few years ago, there were four or fifty thousand migrant workers from all over the country. The number of migrant workers from all over the country was more than that of the whole town. Only 10 thousand migrant workers were now employed. In addition to the shortage of labour, workers had difficulty in recruiting them. Another reason was that many knitting enterprises in Heng village had used computerized flat knitting machines, and one worker could manage five or six units. The efficiency of each computer flat knitting machine was 4 times that of the hand-held machine.

Zheng Wenzheng, chairman of Tonglu Yongsheng Knitting Machinery Co., Ltd. is both a witness and a promoter of the pformation of knitting industry in Heng village.

Yesterday, the reporter walked into Tonglu Yongsheng Knitting Machinery Co., Ltd., and the machine rumble came from the factory building. It happened to run into a Anhui client to buy Zheng Wenzheng's automatic computerized flat knitting machine.

"This year, up to now, 200 units have been sold, most of which are purchased by local knitting enterprises in the horizontal village. The average business buys three units and five units, and there are ten large enterprises and twenty large ones. Among them, the spring breeze Milan gulls dress has 50 computerized numerical control flat knitting machines at one time."

Zheng Wenzheng said.

In order to invent this kind of domestic computerized automatic flat knitting machine, Zheng Wenzheng lasted for several years, overcame many difficulties, improved the trigonometric angle, the mouth of the needle, the angle of the needle, and so on, and overcame the shortcomings that the product could not do needles, holes and strands.

The quality of the computerized flat knitting machine developed by him caught up with the famous brands such as Germany's STOLL, Japan's Island essence and so on, but the price was 1/3 of the imported computerized flat knitting machine.

Maybe you don't believe it. R & D Zheng Wenzheng has only read for three years.

"Practice is the best teacher. When I was 15 years old, I was an apprentice at the knitting General Factory in Tonglu. Later I set up a repair shop to maintain the flat knitting machine, and I had surpassed many domestic computerized flat knitting machines for nearly 30 years."

Zheng Wenzheng said.

Starting from the development of a simple computer automatic yarn reeling machine, Zheng Wenzheng developed a computer automatic glove finger machine and glove machine step by step, and eventually developed an automatic computerized flat knitting machine last year.

Facing the tight environment of the macro environment, Zheng Wenzheng said frankly that he would take the idea of "swallow nest, steady and steady" step by step, and his appetite should not be too big.

Coup three: ahead of schedule, it is difficult to prepare stock beforehand.

"Although the volume of exports this year is not bad, the export situation in the future is becoming more and more serious."

As a typical representative of knitted "small three pieces", such as hat, scarf, gloves and so on, Wang Jianliang, chairman of Yuyang knitted apparel Co., Ltd., admitted that the export situation of the future is unpredictable.

In exchange with exporters from Europe and America, some exporters told him that accessories such as hats, scarves and gloves could be sold for 8 months in the first few years, and now they can only sell for 4 or 5 months a year due to climate warming.

"Taking time wages as an example, 2010 is 4.5 yuan per hour, this year is 5.5 yuan per hour, the wages of workers have increased by 20%, the hourly wage will definitely exceed 6 yuan next year, and the appreciation of RMB is also squeezing profits."

Wang Jianliang said.

Danger is also organic.

In the face of such a situation, we must not wait for death.

In the foreign trade market, raw materials are also an important part. Compared with last year, this year's acrylic yarn has dropped by 5000 to 6000 yuan per ton, the company consumes several hundred tons a year, and cotton yarn is also falling.

"Every spring, because upstream enterprises are also faced with recruitment difficulties, raw material prices will definitely rise, and now is a good time to stock up. If profits rise or fall, profits will be earned."

Wang Jianliang said.

When signing a contract with an export agent, Wang Jianliang will ask the agent to make advance payment in advance.

In addition, Wang Jianliang also worked hard in product development, and designed some new styles to attract suppliers to increase the supply price.